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How Can My Business Benefit from Having A Hosted Payment Page

Whether you’re selling a product, subscription, or other services, incorporating a hosted payment page isn’t as easy as you think. You’ll need to establish a framework for accepting and processing payments, creating order confirmations and invoices, and transmitting the data for the purpose of fulfillment. Through the use of a Payment Page, you can be sure to have lots of advantages.

1. It’s easy to set up

Hosted payment pages are ideal for SMEs who are on the lookout for the quickest way to start accepting payments. Setting up a payment page takes little to no technical know-how and can be as easy as copy-pasting a line of code onto your website. 

2. It provides enhanced security

When self-hosting payment solutions, the responsibility of managing, transmitting, and protecting sensitive data lies entirely on you. With a hosted payment solution, you can outsource data protection and keep your business less at risk of fraud. 

3. Checkout processes are simple

If a customer has previously abandoned their cart due to an overly complex payment system, hosted payment forms making checking out much more effortless. Navigation is intuitive, mobile-friendly, and supports a variety of payment tools and options.

Choosing a Hosted Checkout Page

Though they may inherently serve the same purpose, not every hosted payment system is identical. Picking the wrong provider can affect your conversions tremendously, so ensure that you’re working with a third-party such as Payment Page! When shopping for a payment provider, consider the following. 

1. Is it easy to integrate?

When it comes to a hosted payment page, integration should be uncomplicated. If your chosen provider is outlining a process that appears to be too complex, it may not be worth your time. 

2. Is it customizable?

Payment pages are fairly straightforward but also need to reflect your branding. Payment Page curates beautiful checkout pages that are easy to navigate and pleasing to the eye. This better optimizes the checkout process for picky buyers.

3. Does it offer a variety of payment methods?

The majority of online users prefer credit cards as an available payment method, so if you’re only incorporating cash on delivery or bank transfers, it’s important to consider other methods of receiving payments. Payment Page currently offers Stripe as its primary option and is working towards incorporating other payment options such as PayPal. 

4. Are global options available?

Cross-border eCommerce is constantly and rapidly on the rise, encouraging merchants to consider international payment solutions. Beyond incorporating a payment page that supports multiple languages and currencies, Payment Page employs Stripe, which makes it easier for Asian customers, for example, to take advantage of its WePay extension. 

Conclusion

For any eCommerce business or web agency, a hosted payment page can secure sensitive customer data, improve their checkout experience, and make accepting payments that much simpler. You never know—you might even see your conversions rise!

For payment forms that are visually stunning, easy to use, flexible with global payments, and impenetrably secure, sign up with us at Payment Page! With us, your payment processes are made easier with a plugin that delivers results. 

Categories
Marketing

Three Ways to Achieve Effective Checkout Pages for Higher Conversions

No matter how far the modern business landscape has come, the common problem of shopping cart abandonment is one that continues to persist among all types of businesses.

Whether you’re selling car parts, food products, shoes, or clothing, customers will go through everything you have on sale, read all the available reviews, and put in their order, only to abandon their plan and not pay at all. This particular problem has become so common that almost 70 percent or shopping carts are left abandoned and eventually act as a pillar of potential profit that is never realized. 

As annoying as this issue may be, the truth is that it’s only a mere indicator of a bigger problem at hand: There are other details on your payment page that are causing lower conversion rates. 

A further explanation

While there may be many different ways to explain why shopping cart abandonment is at an all-time high, the main explanation that any e-commerce website owner should be aware of is the expectation of seamlessness.

Although most owners can argue that nothing could possibly be perfect when it comes to putting a checkout page together, the truth is that customers expect near-perfection in every purchase. Certain mistakes, such as long load times, hard-to-read texts, and fields that are inconvenient to deal with all pose the significant risk of having more abandoned carts, which can lead to compromised returns. 

On avoiding abandoned shopping carts

Fortunately, solving the problem of shopping cart abandonment isn’t an impossible feat as most claim it to be because any situation can be turned around with the help of a few simple, yet effective tips. If you want to reduce the occurrence of this issue, take the time to incorporate these key pointers into your next hosted payment page or Stripe checkout page update:

Tip #1: Streamline your checkout process by reducing the number of form fields

When people turn to the Internet to satisfy their wants and needs, they don’t want to end up typing into a long-winded essay form that’s no different from a credit card or mortgage application.

Once the customers make up their minds, it’s absolutely essential that you capitalize on the period of intended purchase before they change their minds by streamlining the whole process. A quick and easy way to do this is to use Payment Page’s customizable fields to get straight to the point and ask customers only for the exact pieces of information you need! By taking the time to cut down the number of fields needed for entry and eliminating unnecessary steps, you can shorten the fill-in period and streamline your way to profits!

Tip #2: Add guarantees to your checkout page

Among all the different motivating or driving factors that cause potential customers to drop their orders before paying, none are more pivotal than the security concerns that they have.

Customers now are inclined to watch out for their safety by double or triple-checking the legitimacy of checkout pages because of the sensitivity of their information. Fortunately, you can easily circumvent this problem and assure your customers that their information is stored securely by adding security badges and using Payment Page to make your checkout page look far more authoritative!

Tip #3: Outfit your checkout page with more payment options

Aside from security, one of the most pivotal reasons most customers end up leaving their shopping carts is the concept of payment options, or the lack thereof. With the help of Payment Page, however, you can easily avoid losing potential customers by adding more payment options for your customers to use so that you can easily accept customers worldwide!

Conclusion

As troubling as the experience of having high shopping cart abandonment may be, you can simply solve the problem at hand, and best prepare yourself for success by making a few tweaks to your checkout page. With the help of the three tips mentioned above, you’ll be able to start seeing an improvement in your results right away and prevent any problems from coming up in the long run!


If you’re looking to accept credit card payments worldwide or use ACH bank transfer with an appealing and effective form on your website, then Payment Page is for you. You can easily build a custom payment form to have a more profitable business with a user-friendly tool in an instant!  Get in touch with us today to see how we can help!

Categories
eCommerce

Payment Processing Mistakes You Might be Making and How to Avoid Them

How you design your payment page can dictate whether or not you achieve a conversion. Though your payment options may be plentiful, an inefficient processing system may result in unnecessary expenditures or unprotected data. If you’re making any of the following processing mistakes, it may be time to reevaluate your partnership with your provider or outsource solutions if you haven’t already incorporated them.

1. You Lack Payment Options 

Though a fairly elementary concept, it can be easy to settle for a basic credit card and cash on delivery payment option for your consumers. After all, you want to start  selling as soon as possible. However, if you’re targeting clients who prefer to make purchases using mobile wallets, for example, foregoing the option entirely can hurt your prospects in the long run. 

2. Forgetting to Ask Important Questions 

Though some queries on your laundry list of questions may seem trivial, it’s important that you ask any potential credit card provider every single one. Glossing over something you feel is unimportant can, in fact, cause trouble down the lane. The relationship you’ll have with your provider is a long-term one, thus encouraging transparency will help them better meet your needs. 

3. Completely Overlooking Chargebacks

Every eCommerce business knows the horrors of a chargeback. Whether a customer has filed a fraud claim due to a forgotten purchase or failed to recognize a purchase made by another family member, most chargebacks are caused by innocuous oversights. However, others may be driven by more malicious reasons such as dissatisfaction with your product or feeling misled. 

To avoid unnecessary chargebacks, ensure that the overall shopping experience you provide is intuitive, streamlined, and descriptive. Don’t make any promises your product can’t surely deliver and avoid vague product descriptions. Ensure that your payment form is user-friendly that your terms and conditions, along with your shipping and returns policies, are clearly communicated and easy to access. 

4. Overpaying Processing Providers 

If there’s one thing business owners adhere to most, it’s that every dollar counts. If you’re spending far more than you should on credit card processing for a fairly mediocre job, you’ll need to zero in on discrepancies you may not have noticed in the first place. As a general rule, doing your research on a credit card provider can help you avoid unmerited charges. Consider whether a provider is capable of meeting your needs at competitive rates without hidden charges. 

Make sure to review your statements every month and consider whether or not you’re spending far more than you can account for. Similarly, if you have a little bit of financial wiggle room and aren’t satisfied with the service you’re getting, you might consider a more capable provider. 

Conclusion

Accepting payments isn’t as simple as opening a bank account for your business. You’ll need to develop an understanding of various payment methods and how best to process these. A responsible payment processor will not only take on the job for you but will also help you make more informed decisions regarding your payment schemes. 

By signing up with Payment Page, you can fully customize your payment forms using a versatile payment page builder. We can help you accommodate all types of payment methods and create beautiful designs that get you converting in no time.

Categories
Stripe Tutorials

How To Accept iDEAL Payments Through Stripe: A Guide

Ever since it was first used as an experimental addition in the transaction flows of small Netherlands-based businesses, iDEAL has become one of the frontrunners of European online payments.

With its simplistic system that seeks to quickly complete transactions through an authenticated bank debit, iDEAL makes online payments easy. Thanks to its user intuitive system and immediate payment confirmation, iDEAL has managed to become the most popular online payment method among the Dutch. This is evident in its 55 percent market share! 

Seen as the Dutch counterpart of other popular payment methods such as Giropay and Bancontact, it’s clear that this tool has become highly sought-after for the right reasons. 

If you’re an online seller looking to offer as many European payment options as possible, this Dutch-developed payment system is a must. Fortunately, integrating it is as easy as accepting iDEAL payments via Stripe!

A Step-By-Step Guide To Accepting Payments Through Stripe

Although it may seem quite complex, fine-tuning your website’s payment pages to accept iDEAL payments doesn’t have to be as difficult because Stripe has streamlined the process through its Sources tool.

With the help of this single integration path that seeks to create payments using any supported method, Stripe users in the United States (and Europe, as well) can quickly accept payments from Dutch customers. This tool is set to help ease up the process because a Source object can be created so that a customer is redirected to their bank’s website to make a charge request— thereby completing the payment. 

Let’s go over each crucial step that you’ll need to follow so that you can use Stripe (and the Payment Page builder tool integrated with it) to start accepting iDEAL payments: 

Step #1: Create a Source object that will start accepting payments

The first step you’ll have to take is to create a Source object on the client-side—a process that can be found in the iDEAL Bank Element Quickstart. With this step, you can help your customers streamline the payment process by selecting their bank online instead of browsing the interstitial bank selection page.

Step #2: Have your customer authorize the payment

Once you’ve set up the source object that will be responsible for accepting payments from the most popular method in the Netherlands, the next step is to have your customer authorize them.

When you create a source, its status is initially set to “pending”, meaning that it cannot be used to make a charge request. This is where your customer will have to authorize an iDEAL payment to make the source object chargeable— which can be done by linking them to the URL provided within the Source object’s “redirect[URL]” attribute. 

Step #3: Start charging the Source

After following the two steps mentioned above, you’ll notice that your assigned Source object’s status is now “chargeable” and no longer “pending”. This allows it to be used to make charge requests. To make a charge request using the allotted source, you can proceed with making a charge request by accessing the webhook handler and using the source ID as a value in the source parameter so you can complete the payment. 

Step #4: Make the confirmation that the charge has succeeded

By the time everything falls into place and the Charge in question succeeds (which will show in the form of a “charge.succeeded” webhook event, the final step that you’ll need to take is to notify your customer of the successful transaction. 

(For a more in-depth guide to integrating iDEAL payments using Payment Page’s integrated payment method, check out Stripe’s official guide here.)

Conclusion

Trying to meet the needs of consumers in the Netherlands entails giving them payment options that make completing a purchase easy. If you see Dutch customers visiting, yet to bounce and abandon their cart in the latter stages of a purchase, your payment options could very much be the reason. With the help of this guide, however, you can quickly and successfully tap into the Dutch market by accepting the country’s leading payment method through Stripe!


If you’re looking to accept iDEAL payments through Stripe with an appealing and effective form on your website, then Payment Page is for you. You can easily build a custom payment form or we can help you set it up, to help your business achieve more profit right away with our tools at your disposal. Get in touch with us today to see how we can help!

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Stripe Tutorials

How to Accept Multibanco Payments through Stripe: A Guide

In a digitally-oriented and fast-paced business landscape, every day feels like a race against your busy schedule. Daily tasks like withdrawing money, depositing, or paying the bills can feel like a major hassle, but fortunately, advances in the banking industry simplify payment methods for people. 

That’s why online businesses are integrating  payment gateway methods in their system to make transactions more convenient for customers, allowing eCommerce businesses to grow rapidly on a worldwide scale. Payment processors dominate the international market, but what about integrating payment methods like Multibanco to your store? 

What is Multibanco?

Run by Sociedade Interbancária de Serviços S.A. (SIBS), Multibanco is one of the most innovative interbank networks in Portugal. It’s a revolutionary system that takes convenience to the next level for customers as it links ATMs of 27 banks in Portugal, making it easy to pay bills and other transactions using the ATM or online banking. 

When linking it to your e-commerce store, Stripe will receive the funds sent by the customer using Multibanco, which can take a few days to complete. When sending payment through online banking, the following steps take place: 

Online Banking From Multibanco to Stripe 

Step #1: Create a Source Object

If you’re looking to cater to customers in Portugal, using Sources is key to create payments that are supported by your store. Using either Stripe.js or source creation endpoint, these JavaScript libraries are platforms where you can build payment flows for your store. 

Step #2: Have the Customer Send the Funds 

Moving forward, clients or customers from Portugal can send their funds straight from their bank using either a reference or entity numbers you provided. They can initiate the transfer using either their computer, phone, or local ATM, which the merchants will display in the checkout flow and order confirmation email once the customer is pushing through with the purchase. 

As for the client, the source you created will only be set to pending, but it will change into chargeable once the customer transfers the funds. Be sure to charge the source to complete the process, or else the status will immediately cancel by default after six hours. 

Step #3: Charge the Source 

As mentioned above, the source’s status will change to “chargeable” once the customer pushes through with the transaction. It can take anywhere between minutes to days for the customer to send the funds, which is why it’s crucial to integrate webhooks to your system too as this can notify you about the changes to your source’s status. 

Once you do confirm the status change, you can set it to “charge” to complete the process. 

The Bottom Line: Payment Page Simplifies the Process of Accepting Multiple Payment Methods Across the Globe 

Bank payments and digital wallets are at an all-time high, but now online shopping is easier than ever as payment gateways like Stripe bridge the gap between businesses and foreign markets. Unfortunately, integrating different payment methods to your store is not as straightforward as it seems.
The process can be complex for you and your customers, especially when it comes to creating a seamless and easy-to-navigate payment checkout process. That’s where Payment Page comes into play, coming to you either as a WordPress plugin or a Website-as-a-Service (Waas). With our help, we can make the payment process and page setup easy in just a few clicks.

Categories
Marketing

How an Optimized Payment Process Helps Prevent Cart Abandonment

Shopping cart abandonment: among all the different problems that e-commerce businesses suffer from today, this is one of the biggest concerns that come up more often.

Whether you’re selling food products or services, you may have continuously suffered losses of potential profit because of this same problem. The issue of shopping cart abandonment has become widespread that it continues to cause businesses more difficulty in forecasting growth, which hinders progress.

While it may seem like a hurdle that continues to grow, the truth about cart abandonment is that it doesn’t require drastic measures when remedying the problem. Even though many business owners lean towards exaggerating the issue and calling it a “regular aspect of e-commerce business,” it isn’t as inevitable as one may think long as the right tools are used.

Among all the different ways you can lessen or eliminate the possibility of having your customers leave, nothing gets the job done better than an optimized payment process. 

Beating cart abandonment with payment process optimization

As complicated as it may sound, optimizing your e-commerce website’s payment process is a straightforward effort that requires achieving a full integration by working in parts. When talking about “working in parts,” we’re alluding to tweaking various aspects of your payment page and injecting solutions one-by-one to achieve a more “holistic” effect.


The main reason many customers end up dropping off right before they check out is due to the presence of a sub-optimal payment process that’s complicated or slow. By taking the time to solve this problem, you can effectively overturn the situation and drastically reduce cart abandonment rates by optimizing your entire process!

If you’re looking for an answer to your shopping cart abandonment problem, here are three key factors that can help optimize your payment process: 

Factor #1: Enabling guest checkouts on your website

One of the most common reasons consumers are far more likely to leave their shopping carts right before checkout is the lack of a guest checkout option.

No matter how valuable it may seem to collect customer information and keep potential repeat customers in the loop, the truth is that many don’t have the patience to go through a separate process of creating an account. By cutting out the “account prerequisite” and improving the way that your website maintains consumer convenience, you can speed up the whole process and lower your bounce rates, which leads to less abandonment!

Factor #2: Having a more extensive range of payment options for customers to use    

If there’s anything that’s bound to help lower your cart abandonment rates, it’s bound to be offering a variety of payment options beyond the two or three that you had initially.

It may seem like a minor detail, yet preparing several payment options for your customers to use will significantly affect their final purchase decision as it improves their convenience. Aside from PayPal, Visa, MasterCard, and American Express, there are other payment options like Stripe that should be on your list of supported payments. Fortunately, Payment Page’s stripe-integrated checkout page builder makes it far easier to integrate various payments with a few clicks so that you can accept payments worldwide!

Factor #3: Incorporating security badges into the checkout page design

Another effective form of payment process optimization that can prevent your customers from abandoning their shopping carts is by using security badges to your advantage.

For most first-time customers, buying from an unfamiliar website can be a challenging effort because of the prevalence of credit card fraud, scamming, and phishing. Adding security badges to your checkout page’s design will provide more reasons for customers to trust your website enough to make a payment!

Conclusion

Dealing with shopping cart abandonment is never a pleasurable experience because of all the potential profit that ends up going down the drain. Nevertheless, optimizing your payment process in various ways can alleviate the problem. With the help of the three factors mentioned above, you’ll optimize your website’s payment process well enough to facilitate profits and minimize the presence of abandoned shopping carts!

Are you looking for an easier way to accept payments from all over the world while minimizing your website’s cart abandonment rates? Payment Page offers an easier payment process optimization experience by using our WordPress plugin to create a hosted payment page!

Categories
eCommerce

A Guide to Setting up an Online Payment Form Using an Outsourced Solution

North America spends over $25 billion in check processing costs each year. Every single check a company writes costs an additional $10. Switching to electronic payments helps reduce the paper, printing, mailing, and processing costs for these checks.

Making the shift, though, is easier said than done. It can be challenging to convert in-house processing systems, and not all vendors and contractors are willing to let go of physical check payments. A happy medium would be to set up an online payment processing option.

The benefits of having an online payment form

Online payment helps you save money. Employees who process checks can work on other tasks. What’s more, outsourcing means doing away with having to update payment processing systems onsite.

Moreover, securing financial data requires stringent protocols, and it makes your financial department responsible for managing incredible amounts of risk. Outsourcing takes the worry for cyber theft off your hands and gives it to a team specializing in it.

In addition to theft, check fraud is another thing that sellers and retailers should monitor. This type of fraud can come from inside the company or from people posing as vendors. An adequately certified external team will have the resources to prevent fraud.

What options are available for my company?

Online modes of payment have evolved beyond bank transfers and credit card purchases. Here are some of the most common payment methods you can access online in 2020.

Via debit and credit cards

This method is the most basic way you can accept payments through the internet. You should choose between enabling a dedicated merchant account or using an intermediary holding account, and these have different business processes and funding times. 

A dedicated merchant account is like an internet-based account expressly for receiving payments for your online offerings. Meanwhile, an intermediary account acts as a clearinghouse for cash, mainly from transactions involving foreign currency.

Electronic checks through ACH Processing

You could also include payments through electronic checks, which are direct debits of bank accounts. With ACH or automated clearing house processing, the customer inputs their information on an online check interface. After this, the software processes the payment and sends it through the ACH network for clearing.

Payments through mobile apps

If you have a combination of physical and online stores, you can set up a mobile app system that allows you to receive payments by dipping a chip card, swiping a credit card, or keying in a number. Paying through mobile apps is convenient for many people, since they do not need to bother with physical notes, coins, and sometimes even cards.

Through online payment gateways

If you have an e-commerce store, adding a hosted payment page allows customers to pay directly on your website. You can even have returning browsers create accounts. It lets them save their delivery and payment information and speed through billing and ordering.

With online payment forms, you can offer various methods like credit, debit, or e-check. This method also integrates well with your social media marketing strategy, since you can link your page through email newsletters or social posts.

Using click-to-pay invoicing and recurring billing

Email invoicing allows people to pay bills without leaving their inbox. Instead of asking them to open your app or visit your website, you can send the invoice to your customers through e-mail and give them a receipt right after completing the transaction.

You can pair this with recurring billing, a popular way for customers to settle monthly dues for subscriptions. This is convenient for both the customer and the vendor; they do not forget to pay their bill, and you get your payments on time.

Conclusion

More and more payment options for your business are coming out online. While you should offer more than one payment method, you should not provide all of the options discussed. Study your core audience and learn what they use in their everyday life. Responding with two or three tailored solutions is better than offering five ill-fitting ones.

With Payment Page, you can customize your payment solutions for your audience. Our WordPress plugin allows you to integrate a Stripe checkout or other payment gateways into your website. Join us today or contact us for more information!

Categories
Stripe Tutorials

How to Accept EPS Payments through Stripe: A Guide

Countries operate in preferences, and the very same applies to payment methods. In the charming country of Austria, customers expect to pay through the EPS, which is a local online transfer payment method. Developed by Austrian banks and the government, EPS is an authenticated bank debit that allows immediate and secure payments. With over 2.5 million Austrian bank account holders, turning EPS down as a payment method can be detrimental to your business venture. 

Customers are able to choose EPS as their preferred method of payment during checkout, then selecting their bank. They will then be asked to login their details, promoting them to authorize the payment before crediting to your business account. 

If you wish to enter the Austrian business landscape, adopting the EPS payment method is a must. Dominating a market share of a whopping 18%, 80% of online businesses in Austria make sure that they offer the payment method—without it, your customers will be unlikely to trust your brand. 

If you wish to learn how to win over Austrian trust and engagement, here’s a quick guide for you:

How will it work for my business and future Austrian customers?

Step 1: Once your customers are satisfied with the items in their cart, they will checkout on the website. Stripe will then allow them to choose EPS as their preferred method of payment, compelling them to continue the transaction.

Step 2: As they get redirected to the EPS page, they will be asked to choose their bank on a highly secured page. Account credentials will then be inputted into the interface, to be then authorized using a scanner or SMS. 

Step 3: Once the account details have been verified, the customer will receive a message informing them that the payment has been completed. Funds will be transferred to your business account, and your move to ship out the item will be the next step.

How are disputed payments and refunds resolved? 

Given the nature of EPS, the risk of unrecognized payments or fraud is low. Customers are asked to authenticate the payment with their respective brands, meaning that you will not have to deal with disputes turning into chargebacks—your Stripe account will remain untouched. For refunds, on the other hand, EPS allows customers up to 180 days after the payment date. 

What advantages will I be able to enjoy?

The advantages of the EPS payment method for the customers are undeniable, but what kind of privileges will you enjoy as a business? 

For one, you’ll be able to enjoy a real-time online payment method. This means that you’re offering unparalleled convenience to customers, all without the risk of returns and disputes. You’ll also be able to enjoy the advantages of offering a trust local payment solution, which is exactly the prompt you need to increase sales. 

Payments initiated cannot be reversed by the bank, and your Stripe business account will remain intact. Customers are also automatically enrolled, saving you the trouble of conducting registrations.  

Need the Help of A Hosted Payment Page?

The modern marketplace is highly competitive. With so many merchants and entrepreneurs in the space, it can be difficult to win over new customers, especially in a new target audience. It’s therefore vitally important that you know exactly what compels prospective customers to trust your brand. In more ways than one, simply offering their most preferred payment method can do wonders for your business venture. 

To discover payment methods to try, Payment Page is ready to help! Offering a payment page builder integrated with Stripe, we’ll help your business soar into new heights. Dedicated to helping entrepreneurs diversify their business operations, we’re exactly what you need for continuous growth, security, and reliability. To learn more, reach out to us today! 

Categories
eCommerce

Chargebacks: What Are They and How Can My Business Handle Them?

Your business is running smoothly, sending out product after product. You finally begin reaping the benefits of years of hard work. All is well—until you receive yet another barrier to success: a chargeback. Chargebacks are one of the most detrimental occurrences to any business, and as an entrepreneur, you need to be wary about this especially in online platforms. 

When you allow chargebacks to get out of control, your business suffers huge losses not just in profit, but reputation. If you wish to operate in the most profitable way possible, you need to ensure that your chargeback history remains untarnished. 

To learn more about chargebacks and how to protect your business from their damaging effects, here is a quick guide to follow:

What are chargebacks?

Chargebacks are basically transactions that are disputed by the customers. Customers can dispute an item on their transaction reports or credit cards. When an item is successfully disputed, the seller can reverse the transaction and return the customer’s money.

Chargebacks are designed to protect customers from fraudulent transactions, but chargebacks can also be subject to abuse. Some customers relentlessly make use of chargebacks and cause losses to the company, which can especially hurt small businesses. Other times, clerical errors can also lead to chargebacks. These errors may seem inevitable, but there are ways for businesses to reduce the likelihood of having to deal with chargebacks.

How can I protect my business from chargebacks?

Given the detrimental costs associated with chargebacks, you need to ensure that your business remains protected from untoward chargebacks. Here’s what you can do:

1 – Ensure that your customer service remains topnotch

Your customers serve as your business’s source of life, so ensuring that they are satisfied with every aspect of your business is paramount to your survival. That said, ensure that they always have access to quality customer service. This includes making sure that return policies are clear during the transaction. Bear in mind that customers raising disputes are likely looking for solutions—most are prompted to initiate chargebacks due to unsatisfactory services. 

2 – Enlist the help of an Address Verification Service (AVS)

Address Verification Services (AVS) can work to reduce fraudulent transactions. An AVS can identify suspicious transactions by checking for discrepancies in a customer’s name and address used in the transaction. It compares the customer’s details with the given data at the credit card company. 

Should the AVS detect any discrepancy, it could be a sign for you to proceed with caution and ask for further information, or perhaps decline the transaction. If the information matches, however, it is likely that the transaction is valid. 

3 – Always ask for CVV/CVC codes

Chargebacks are heavily shrouded in fraud, so to ensure that your business does not fall victim to such practices, require your customers to input CVV/CVC codes. These pertain to the 3 digital security codes on the backside of credit cards, which is particularly important for online shopping. By doing so, you ensure that the person using the card is indeed the owner, and not someone who has stolen the account number. 

Keeping Your Business Secure

There’s no other way to place it—chargebacks can lead to major losses. If you own a relatively young business, this could lead to dire consequences, especially if you get caught in the chaos of fraudulent sellers. That said, you need to ensure that you protect not only revenue but your reputation. Make sure to keep this guide in mind when dealing with customers and remember that chargebacks are much better off prevented. 

If you wish to build a payment system that delivers and protects, Payment Page is the place to go. We offer you a WordPress plugin that creates a hosted payment page, integrated heavily with the ever-reliable Stripe. Build and protect your business by offering better payment options—reach out today. 

Categories
Marketing

How to Build Trust During Online Checkout

Business is a never-ending tug of war—you have successfully encouraged your customers to add items into their cart, but understand that the battle is only half won. You will need to close the sale and ensure that no carts become abandoned. 

Ensuring that your products remain flowing and never stuck in the limbo is paramount to your business success, just as vital as lead generation and promotional strategies. You need to let your customers know that they’ll be getting value for money, and that your products will deliver above and beyond.

That said, here’s how to reduce cart abandonment and encourage solid trust:

1 – Make sure that you have SSL certificates on your site

A Secure Socket Layer (SSL) certification directly translates to a trustworthy brand. Displaying it on your online store certifies that you are indeed trustworthy and credible, letting them know that you value your customers’ online security. SSL certificates signify the protection of your clients’ valuable information through encryption and ensures that they are being handled securely. 

Customers are more likely to trust your brand if you have a visible SSL certificate. You may add visual cues to the field wherein they must place their credit information, such as security icons and borders. These let your customers know that you are using a secure method of transaction.

2 – Offer a reliable and 24/7 customer service

If customers are curious about certain aspects of your brand, they may have some inquiries and will attempt to reach out to you. They may do this through your contact number, social media pages, or your business’s e-mail address. It’s crucial that you attend to these inquiries as soon as possible and answer any questions clearly.

Customers are more likely to trust your brand if you give a clear and complete answer within a few minutes of asking, as customers may get impatient and lose interest if you keep them hanging for too long. Using a live chat feature on your website can help with this because it allows you to connect with your customers in real-time and provide them with the information they need. It also allows you to negotiate with your clients and easily make deals.

3 – Make sure that they experience personalized shopping

Thousands of other eCommerce entrepreneurs likely offer similar products and services, so how do you ensure that you standout? Building trust is the answer, and one crucial aspect of that is tailoring shopping experiences according to your customers’ preferences. By making the shopping journey fir to their unique tastes and expectations, you build trust unlike any other.

One of the best ways to do this is to allow your web pages to be translated to their native language. Offering diverse payment methods is also key, as this will unconsciously tell them that you care and are willing to go above and beyond. 

Building the Best Business with a Hosted Payment Page

To ensure that your carts get successfully checked out, invest in trust. In the landscape of eCommerce, your customers need to know that you are reliable and trustworthy, promising to deliver them the best products possible. One of the best ways to do that is through reliable customer service, SSL certificates that encourage security, and of course, a personalized shopping experience through diverse payment methods.

If you wish to invest in diverse Stripe checkout methods, Payment Page can help. We offer you a WordPress plugin to create a hosted payment page, allowing you to diversity your payment methods and accept payments from international clients. Building trust has never been easier—reach out to us for more information.