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eCommerce

Hosted Payment Pages: An Entrepreneur’s Basic Guide

Thanks to the advent of modern technology, the rise of eCommerce, and continuous development of online payment platforms, making a payment has never been so convenient.

No longer strictly limited to cash, today’s consumers can use a wide range of different methods to make a payment for almost anything and everything they need to get their hands on. Given the fact that the eCommerce market grows with every passing year and online shopping is bigger than ever, businesses are now urged to improve their payment experiences—and that means investing in hosted payment pages.

What are they?

Hosted payment pages are a type of feature that is integrated with payment gateways like Stripe in order to help a consumer make their purchase in a secure payment environment upon checkout. By taking the time to implement this feature, you’ll be able to provide your customers with an easy way to pay — all while making sure that they can pay with security in mind.

How does it work?

Hosted payment pages are website pages that are hosted online and allow consumers to make easy payments in the global or local payment method of their choice. As a business owner, you can sell anything ranging from services, products, or receive donations because payment pages work in a variety of situations.

Hosted payment pages are often linked to the main website platform of a business or marketing campaigns for different purposes. They’re strategically placed in order to quickly and securely finalize a transaction that any customer makes.

Payment pages can be built on your website (this is possible using our Payment Page WordPress plugin) and can also be provided in the form of a hosted service (like our Payment Page platform). They don’t have to be linked to any existing website or they can be the basis of an entirely new project since payment pages are totally customizable in any way of your choice.

Despite the underlying complexities that come with credit card processing and other global or local payment methods, hosted payment pages ease the process by having service providers called payment gateways take on the duties of compliance and PCI certification. Instead of having to risk running into problems by handling customer cards yourself or managing payments via alternative methods, you can let a payment processing partner handle your transactions on the hosted payment page. Payment pages are generally NOT payment gateways, so you can use your own payment gateway, like Stripe, to connect your payment page and accept payments in a beautiful payment page, with a simple payment form, customizable product or service layout and much more.

Why you should consider investing in a hosted payment page

If you’ve been doubling-down on your efforts to take your business’s online operations to the next level, here are multiple reasons you should invest in a hosted payment page for your site:

A greater level of trust

In any kind of transaction—regardless of whether it’s for a product or service—it goes without saying that trust can go a long way in securing a deal. This is exactly what makes hosted payment pages so effective. As a slight nudge in the right direction, the page itself essentially acts as a form of reassurance that your customers can bank on and use as a final justification for their purchase. When customized properly with the right reassurances – secure payment badge, logo, business info, and product/service details – you will have all the trust you need to close the transaction.

A wider range of payment methods

Thanks to the universality of a standard hosted payment page, it’s safe to say that it can help your business broaden its service capabilities by allowing your website to take on more payment methods. By integrating more diverse payment methods, you’ll be able to open up your website to more sales opportunities while improving the overall customer experience.

Ease of checkout

As a business selling goods or services, it’s important to make the checkout process feel effortless. When a customer is trying to purchase a product or service, the last thing they want to deal with is jumping through hoops trying to give you their money. The beauty of hosted payment systems is that it truly does make the transaction from customer to provider smoother than ever before.

Customizable payment options

Whether you’re selling a product, service, or receiving a donation of any kind, you can set up your payment page to receive one-time payments or recurring subscription payments on a daily, weekly, or monthly, bi-annual, or annual basis. Having a payment page gives you full flexibility. You just need to set up the payment page to collect the right information from the customer.

Conclusion

With the help of a hosted payment page, you’ll be able to maximize your website’s ability to provide a safe, trustworthy environment for your customers when they make their purchases—all while maximizing the power of Stripe and other payment gateways.

Payment Page is a payment page builder integrated with Stripe and other gateways that can help any business accept payments from all over the world. Get in touch with us today to see how we can help your business get started!

Categories
eCommerce

3 Payment Systems for Companies Tapping the Chinese Market

Ever since China opened its doors to global trade and embraced the open market economy, a lot of countries have taken notice. Doing business with one of the world’s biggest sources of manpower, raw materials, and industrial goods is an advantage that businesses of all kinds cannot ignore.

For people who want to tap into the Chinese market, it can be challenging to set up a system for receiving payments from Chinese customers. If your company does not want to spend resources building a brick-and-mortar store and handling expansion into the Chinese market in the traditional manner, e-commerce is the way to go.

Why you should expand into Chinese e-Commerce

E-commerce revenues in China are expected to grow to $1.3 billion by 2024, driven by a wide range of industries but most notably in fashion, electronics, and hobbies or DIY. Presently, the average revenue per person in this 893.8 million-strong user base is $1,121.04, which can be expected to reasonably increase in the coming years.

This resilience of the Chinese market combined with the convenience of online shopping makes e-commerce ventures in the country an attractive prospect for many business owners. For companies to succeed, though, they must adapt to local preferences and habits. This includes delivering services through channels familiar to the Chinese market.

Online Payments in China

PayPal and other payment methods are not as widely-used in China. Local consumers prefer Chinese payment systems, as these accept transactions offline or through QR codes. Successfully running a business in China is often tied with providing an option for payment through one of the three biggest providers in the country; Alipay, WeChat Pay, and China UnionPay (CUP, or just UnionPay).

Ideally, integrating with all three systems is the best route for a business. This way you can have access to nearly 100 percent of the shoppers in the country.

WeChat Pay

In 2019, since introducing services in 49 countries and support for 16 currencies, the number of cross-border payments using WeChat Pay has increased significantly in China. WeChat Pay has solidified itself as a popular Chinese payment platform. This is true even though it is the youngest of the top mobile payment options, demand is only increasing.

WeChat Pay’s dominance is due to the fact that almost everyone in the country has a WeChat account, which serves as a multipurpose online network for Chinese people. Through WeChat, users can send messages privately, connect with friends, play games, pay bills, get delivery, buy transportation tickets of all kinds, and much more. Needless to say, if you live in China, WeChat is a big part of people’s everyday lives.

Businesses that want to enter the Chinese market integrate with WeChat Pay because of its wide reach. Accounts on WeChat come automatically integrated with the payment platform, which only needs to be connected to a local Chinese bank account to enable financial transactions. This platform is also supported by all devices that work with the WeChat Pay app.

Setting up WeChat Pay directly on your website is not easy, which is why Stripe has created a partnership for most global businesses to be able to accept WeChat Pay on their websites. Using your Stripe account and the Payment Page plugin, you’ll be able to get started with WeChat Pay accounts without needing an actual account or relationship with WeChat directly, making it much easier.

If you have a WeChat Official Account, which is only available if you’ve registered your business in China, you can accept payments on your website directly through their API integration, bypassing Stripe. But this type of integration is difficult to achieve because many businesses find the regulations of creating a business entity in China too burdensome. Now, eCommerce sites don’t have to have the direct relationship with WeChat and go through all the requirements of creating a business in China.

Alipay

Though WeChat has a large consumer base and many applications in day to day life, Alipay rivals its capacity to deliver payments. This is because, as the pioneer, Alipay remains the ubiquitous name in electronic payments in China after gaining popularity as a payment solution for the eCommerce platform Alibaba.

Alipay now provides support for online and offline payment, as well as the option to settle bills and utilities. They are similar to WeChat in that they only charge fees to customers for withdrawals, and they charge similar merchant fees.

Alipay is similar to WeChat in that to accept it on your website, you’ll need a direct relationship with Alipay and a Chinese business license (unless you have a Stripe account or another gateway that has a direct relationship with Alipay).

Integrating with Stripe for both Alipay and WeChat Pay lets businesses target a large portion of the Chinese market at once because both payment systems combined dominate almost the entire market.

China UnionPay

The distinction of UnionPay is that it was established as a credit and debit card provider. This system is new to the online payment industry, but its pool of long-time clients include more than 160 banks, which issue more than five billion cards in China every year. Any person with an active bank account in the country can be considered a UnionPay customer.

What’s more, UnionPay supports a wider range of currencies and can operate in more countries. This is something its competitors are still working towards. UnionPay, because it fits the unique requirements of Chinese regulation, can offer these services easily compared to the other two platforms. This makes it a good choice for businesses that want to target countries other than China in their expansion, however, Stripe does not yet integrate with UnionPay, so you’ll need to work directly with them for a payment integration

Conclusion

Businesses that want to establish themselves in the Chinese online market should integrate with two of these three payment platforms at a minimum for eCommerce sales. Conducting research into how your products and services would best reach your target market is also necessary for this venture, like having translations and localizing your page.

Companies that want to enter the Chinese e-commerce market can partner with Payment Page to help handle their online sales in China. Our Stripe integration lets business owners place a payment form directly on their website or create a hosted payment page customized with their branding and product/service information, which serves as a channel for payments for WeChat Pay and Alipay. Get in touch to learn more.

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eCommerce

3 Payment Gateways for Australian Businesses

A well-designed, highly-optimized, and user-friendly website is critical when establishing a business. Still, when it comes to running an e-commerce store, your choice of a payment gateway can make or break your success.

A payment gateway describes different payment options that connect your customers to their specific credit card company – from PayPal, Stripe, 2Checkout, WorldPay, and many more. Having multiple modes of payment can provide a competitive advantage as it gives more options for your buyers.

Think of it as a digital truck that ships a customer’s payment from their digital wallet to yours in a prompt and highly secure manner.

One of the best ways to use payment gateways is through a hosted payment page where the user can enter their payment details in their local payment method of choice and complete their payment. To optimize your payment experience with a hosted payment page, you’ll just need to connect any one of the payment gateways below.

With that in mind, we list below some of the best payment gateways available for Australian online businesses:

1. eWay

If you’re in search of a one-stop-shop online payment solution, eWay proves to be the most long-standing, reliable gateways to-date in Australia. It features an innovative interface that is designed to create a seamless paying experience for you and your customers.

For one, eWay makes it possible to accept payments directly on your website. On the other hand, it also improves user experience by accepting payments from credit cards, debit cards, net banking, and mobile payments.

However, the biggest advantage of eWay is that it offers reasonable charges with a 1.9 percent plus 20c per transaction for Visa and Mastercard. There’s another 2.6 percent for other cards, making it an excellent multi-currency support system so long as your bank has a Multi-Currency Internet Merchant Facility (IMF). Fees are subject to change based on the payment gateways site and policies.

2. 2Checkout

One of the leading payment processors for online and mobile facing companies in Australia and many other parts of the world, 2Checkout is a reliable payment gateway that is easy to use and install on any website with the proper plugin or hosted service.

After setting up your merchant account and connecting their API to your website, you can immediately start accepting payments.

3. Stripe

One of the best payment gateway options of the bunch, this is quickly becoming one of the leading options in Australia and the rest of the world, despite being a relatively new kid on the block. One of its most significant advantages is that Stripe can support multi-currency payments and process credit cards from over 110 countries with or without recurring subscription payments. This provides a smooth checkout experience for any type of product or service, which can have a positive impact on your conversion rate.

Stripe has a number of international and local payment methods so you can offer a wide variety of options for your customers. These include:

  • Credit Cards
  • WeChat Pay
  • Alipay
  • BECS Direct Debit

The Bottom Line

When choosing the best payment method for your business in Australia, it’s best to consider how it affects your customers. Providing options that cater to your target audience is critical.

If you’re looking for a variety of different online payment methods that you can integrate into your website or create a new hosted payment site, Payment Page is your best option! We aim to make it easier for you to implement a beautiful payment page that integrates with all the payment gateways above, making it possible to receive global payment support in just a few clicks.