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Marketing

Three Ways to Achieve Effective Checkout Pages for Higher Conversions

No matter how far the modern business landscape has come, the common problem of shopping cart abandonment is one that continues to persist among all types of businesses.

Whether you’re selling car parts, food products, shoes, or clothing, customers will go through everything you have on sale, read all the available reviews, and put in their order, only to abandon their plan and not pay at all. This particular problem has become so common that almost 70 percent or shopping carts are left abandoned and eventually act as a pillar of potential profit that is never realized. 

As annoying as this issue may be, the truth is that it’s only a mere indicator of a bigger problem at hand: There are other details on your payment page that are causing lower conversion rates. 

A further explanation

While there may be many different ways to explain why shopping cart abandonment is at an all-time high, the main explanation that any e-commerce website owner should be aware of is the expectation of seamlessness.

Although most owners can argue that nothing could possibly be perfect when it comes to putting a checkout page together, the truth is that customers expect near-perfection in every purchase. Certain mistakes, such as long load times, hard-to-read texts, and fields that are inconvenient to deal with all pose the significant risk of having more abandoned carts, which can lead to compromised returns. 

On avoiding abandoned shopping carts

Fortunately, solving the problem of shopping cart abandonment isn’t an impossible feat as most claim it to be because any situation can be turned around with the help of a few simple, yet effective tips. If you want to reduce the occurrence of this issue, take the time to incorporate these key pointers into your next hosted payment page or Stripe checkout page update:

Tip #1: Streamline your checkout process by reducing the number of form fields

When people turn to the Internet to satisfy their wants and needs, they don’t want to end up typing into a long-winded essay form that’s no different from a credit card or mortgage application.

Once the customers make up their minds, it’s absolutely essential that you capitalize on the period of intended purchase before they change their minds by streamlining the whole process. A quick and easy way to do this is to use Payment Page’s customizable fields to get straight to the point and ask customers only for the exact pieces of information you need! By taking the time to cut down the number of fields needed for entry and eliminating unnecessary steps, you can shorten the fill-in period and streamline your way to profits!

Tip #2: Add guarantees to your checkout page

Among all the different motivating or driving factors that cause potential customers to drop their orders before paying, none are more pivotal than the security concerns that they have.

Customers now are inclined to watch out for their safety by double or triple-checking the legitimacy of checkout pages because of the sensitivity of their information. Fortunately, you can easily circumvent this problem and assure your customers that their information is stored securely by adding security badges and using Payment Page to make your checkout page look far more authoritative!

Tip #3: Outfit your checkout page with more payment options

Aside from security, one of the most pivotal reasons most customers end up leaving their shopping carts is the concept of payment options, or the lack thereof. With the help of Payment Page, however, you can easily avoid losing potential customers by adding more payment options for your customers to use so that you can easily accept customers worldwide!

Conclusion

As troubling as the experience of having high shopping cart abandonment may be, you can simply solve the problem at hand, and best prepare yourself for success by making a few tweaks to your checkout page. With the help of the three tips mentioned above, you’ll be able to start seeing an improvement in your results right away and prevent any problems from coming up in the long run!


If you’re looking to accept credit card payments worldwide or use ACH bank transfer with an appealing and effective form on your website, then Payment Page is for you. You can easily build a custom payment form to have a more profitable business with a user-friendly tool in an instant!  Get in touch with us today to see how we can help!

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Marketing

How an Optimized Payment Process Helps Prevent Cart Abandonment

Shopping cart abandonment: among all the different problems that e-commerce businesses suffer from today, this is one of the biggest concerns that come up more often.

Whether you’re selling food products or services, you may have continuously suffered losses of potential profit because of this same problem. The issue of shopping cart abandonment has become widespread that it continues to cause businesses more difficulty in forecasting growth, which hinders progress.

While it may seem like a hurdle that continues to grow, the truth about cart abandonment is that it doesn’t require drastic measures when remedying the problem. Even though many business owners lean towards exaggerating the issue and calling it a “regular aspect of e-commerce business,” it isn’t as inevitable as one may think long as the right tools are used.

Among all the different ways you can lessen or eliminate the possibility of having your customers leave, nothing gets the job done better than an optimized payment process. 

Beating cart abandonment with payment process optimization

As complicated as it may sound, optimizing your e-commerce website’s payment process is a straightforward effort that requires achieving a full integration by working in parts. When talking about “working in parts,” we’re alluding to tweaking various aspects of your payment page and injecting solutions one-by-one to achieve a more “holistic” effect.


The main reason many customers end up dropping off right before they check out is due to the presence of a sub-optimal payment process that’s complicated or slow. By taking the time to solve this problem, you can effectively overturn the situation and drastically reduce cart abandonment rates by optimizing your entire process!

If you’re looking for an answer to your shopping cart abandonment problem, here are three key factors that can help optimize your payment process: 

Factor #1: Enabling guest checkouts on your website

One of the most common reasons consumers are far more likely to leave their shopping carts right before checkout is the lack of a guest checkout option.

No matter how valuable it may seem to collect customer information and keep potential repeat customers in the loop, the truth is that many don’t have the patience to go through a separate process of creating an account. By cutting out the “account prerequisite” and improving the way that your website maintains consumer convenience, you can speed up the whole process and lower your bounce rates, which leads to less abandonment!

Factor #2: Having a more extensive range of payment options for customers to use    

If there’s anything that’s bound to help lower your cart abandonment rates, it’s bound to be offering a variety of payment options beyond the two or three that you had initially.

It may seem like a minor detail, yet preparing several payment options for your customers to use will significantly affect their final purchase decision as it improves their convenience. Aside from PayPal, Visa, MasterCard, and American Express, there are other payment options like Stripe that should be on your list of supported payments. Fortunately, Payment Page’s stripe-integrated checkout page builder makes it far easier to integrate various payments with a few clicks so that you can accept payments worldwide!

Factor #3: Incorporating security badges into the checkout page design

Another effective form of payment process optimization that can prevent your customers from abandoning their shopping carts is by using security badges to your advantage.

For most first-time customers, buying from an unfamiliar website can be a challenging effort because of the prevalence of credit card fraud, scamming, and phishing. Adding security badges to your checkout page’s design will provide more reasons for customers to trust your website enough to make a payment!

Conclusion

Dealing with shopping cart abandonment is never a pleasurable experience because of all the potential profit that ends up going down the drain. Nevertheless, optimizing your payment process in various ways can alleviate the problem. With the help of the three factors mentioned above, you’ll optimize your website’s payment process well enough to facilitate profits and minimize the presence of abandoned shopping carts!

Are you looking for an easier way to accept payments from all over the world while minimizing your website’s cart abandonment rates? Payment Page offers an easier payment process optimization experience by using our WordPress plugin to create a hosted payment page!

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Stripe Tutorials

How to Accept Google Pay Payments Through Stripe: A Guide

For Android users, Google Pay is an online shopping savior. Customers can simply select it as a payment method and use a credit or debit card to settle their purchase. You can incorporate Google Play into your hosted payment page, as it is popular among eCommerce websites, digital marketplaces, and on-demand services. 

What is Google Pay?

Relatively new to the payment game, Google Pay launched back in early 2018, consolidating the likes of Android Pay, Google Wallet, and Chrome payment features. Consumers can link their debit or credit cards and use Google Pay as an online or in-store payment method. They can also use the app to transfer money between users if needed. 

How Google Pay Works

Overall, paying with Google is quicker and safer on sites, apps, and in stores. Not to mention, it’s free for both sellers and buyers. 

1. In-Store

In retail shops or restaurants, Google Pay makes for an excellent contactless payment method that incorporates near-field communication technology. To accept these payments at your register, you’ll first need to purchase an NFC-enabled reader and a compatible POS system. Luckily, most POS systems are Google Pay-congruent, to begin with. If your store already accepts Android Pay, you’re in luck—you won’t have to upgrade anything other than your label!

2. Online Stores

Google Pay is compatible with both desktops and mobile devices. To program the service, use your Google Pay API. Apply for a Google Merchant ID on your device and wait for the approval. Then, with a little bit of coding, implement the API onto your page. If you’re not very confident in your coding skills, you can use a POS service that is already Google Pay-integrated.

For customers shopping online with Google Pay, checking out is as easy as one click. Instead of entering payment information every time, they can save their details on a single interface—Google Pay. 

Google Pay Features

Google Pay isn’t just a gateway—it helps sellers incentivize their customers with a heap of enticing features. 

1. Rewards and Gift Cards

Who doesn’t want to be rewarded for shopping? When checking out with Google Pay, customers can access reward points and loyalty perks. If you offer physical gift cards, buyers can upload them onto their Google Pay app and keep track of their balance as they shop. 

2. Store Locator

Visibility isn’t all about SEO (although it plays a significant role). Customers can search nearby businesses that accept Google Pay, allowing your store to pop up on Google Maps.

3. Tickets

In the events industry? If your store offers event tickets, your customers can store them on their mobile phones with Google Pay API. On the day of the event, they can simply present the barcode on their screen. 

4. Services

If you’re collecting rent or providing other services, Google Pay makes for a simple solution. If you receive more than $20,000 in gross receipts per annum, you’ll have to fill out a W-9 tax form. 

Conclusion

The best thing about implementing Google Pay into your portal is that it comes completely free. However, it’s important to note that your credit card provider may charge you with a transaction fee. That being the case, Google Pay is still an ideal payment method for most Android users and is easy to work into your existing payment page. 

With our payment page builder, you can accommodate flexible and global payments—no need to limit yourself to local clients. Join Payment Page today for a 30% discount on a stunning payment portal and other customizable factors. 

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Stripe Tutorials

How to Accept WeChat Pay Payments Through Stripe: A Guide

For Chinese travelers, WeChat is a must-have with over 900 million monthly users. More than just a messaging app, WeChat allows users to shop with WeChat Pay, which supports the likes of Visa, MasterCard, American Express, and other Chinese bank cards. Users can then make a direct payment using the app or scan a QR code. 

What is WeChat Pay?

A keystone payment method for businesses reaching out to Chinese customers, WeChat Pay, caters to 600 million active customers. Once a simple messaging app, WeChat is now an entire ecosystem that allows users to browse items, chat with sellers, and make frictionless payments in a single interface. 

Previously a cash-based society, China is quickly going digital and favoring the convenience of mobile payment apps. Nowadays, Chinese consumers spend 90 times more time on their smartphones than American users do. 

WeChat Pay Capabilities

Other than the convenience of payment, WeChat Pay has several unique advantages. 

1. Disputed Payments

Sometimes, WeChat pay accounts are used illicitly. If such is the case, WeChat and Stripe alleviate the issue internally, removing all responsibility from the merchant. Users can only dispute payments if they are unsatisfied with the goods or services. Should disputes occur, Stripe deducts the appropriate amount from the merchant’s Stripe balance. 

2. Refunds

If a customer requests a refund using WeChat Pay, they can only do so within 180 days of the original charge. After 180 days, merchants will no longer be able to satisfy the refund. 

How Customers Use WeChat Pay

For customers to use WeChat Pay, the process is as follows.

  1. Select WeChat Pay at checkout on the hosted payment page
  2. Scan the displayed QR code using the WeChat Pay app
  3. Enter the given PIN into the WeChat Pay app
  4. Receive a notification that the payment is complete

Why WeChat Pay is Popular

Mobile payments are especially popular among Chinese youth. Especially abroad, apps like WeChat Pay satisfy a growing need for accessibility and convenience. Here are the main reasons Chinese travelers prefer WeChat Pay as a payment method.

1. Convenience

Instead of having to sift for cash, WeChat Pay is intuitive. Users can even approve payments in their native language. 

2. Pride

WeChat accounts for the majority of China’s data traffic, topping even Facebook usage in North America. Chinese travelers don’t just love its speed and ease of use—they love WeChat as a brand. 

3. Exchange Rates

As opposed to using cash or credit cards, WeChat exchange rates are more than preferable. Currency conversions are locked-in at the time of travel and won’t fluctuate throughout the consumer’s trip. 

4. Discounts

Everybody loves a loyalty reward. WeChat Pay offers users discounts for using the app—you, as a merchant, can even provide a voucher of your own. 

Conclusion

If you’re expanding your global business, you can’t miss out on WeChat Pay. China is notorious for its enthusiastic shoppers and travelers—a booming demographic of potential. With WeChat Pay, you can cater to millions of consumers you wouldn’t have within your reach natively. 

Compliment your payment gateway with a beautifully designed page using our payment page builder. With a 30% discount upon launch, you can start accepting online payments immediately with Payment Page.