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Tag: eCommerce website

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Marketing

Three Ways to Achieve Effective Checkout Pages for Higher Conversions

Shopping on an Ecommerce Site

No matter how far the modern business landscape has come, the common problem of shopping cart abandonment is one that continues to persist among all types of businesses.

Whether you’re selling car parts, food products, shoes, or clothing, customers will go through everything you have on sale, read all the available reviews, and put in their order, only to abandon their plan and not pay at all. This particular problem has become so common that almost 70 percent or shopping carts are left abandoned and eventually act as a pillar of potential profit that is never realized. 

As annoying as this issue may be, the truth is that it’s only a mere indicator of a bigger problem at hand: There are other details on your payment page that are causing lower conversion rates. 

A further explanation

While there may be many different ways to explain why shopping cart abandonment is at an all-time high, the main explanation that any e-commerce website owner should be aware of is the expectation of seamlessness.

Although most owners can argue that nothing could possibly be perfect when it comes to putting a checkout page together, the truth is that customers expect near-perfection in every purchase. Certain mistakes, such as long load times, hard-to-read texts, and fields that are inconvenient to deal with all pose the significant risk of having more abandoned carts, which can lead to compromised returns. 

On avoiding abandoned shopping carts

Fortunately, solving the problem of shopping cart abandonment isn’t an impossible feat as most claim it to be because any situation can be turned around with the help of a few simple, yet effective tips. If you want to reduce the occurrence of this issue, take the time to incorporate these key pointers into your next hosted payment page or Stripe checkout page update:

Tip #1: Streamline your checkout process by reducing the number of form fields

When people turn to the Internet to satisfy their wants and needs, they don’t want to end up typing into a long-winded essay form that’s no different from a credit card or mortgage application.

Once the customers make up their minds, it’s absolutely essential that you capitalize on the period of intended purchase before they change their minds by streamlining the whole process. A quick and easy way to do this is to use Payment Page’s customizable fields to get straight to the point and ask customers only for the exact pieces of information you need! By taking the time to cut down the number of fields needed for entry and eliminating unnecessary steps, you can shorten the fill-in period and streamline your way to profits!

Tip #2: Add guarantees to your checkout page

Among all the different motivating or driving factors that cause potential customers to drop their orders before paying, none are more pivotal than the security concerns that they have.

Customers now are inclined to watch out for their safety by double or triple-checking the legitimacy of checkout pages because of the sensitivity of their information. Fortunately, you can easily circumvent this problem and assure your customers that their information is stored securely by adding security badges and using Payment Page to make your checkout page look far more authoritative!

Tip #3: Outfit your checkout page with more payment options

Aside from security, one of the most pivotal reasons most customers end up leaving their shopping carts is the concept of payment options, or the lack thereof. With the help of Payment Page, however, you can easily avoid losing potential customers by adding more payment options for your customers to use so that you can easily accept customers worldwide!

Conclusion

As troubling as the experience of having high shopping cart abandonment may be, you can simply solve the problem at hand, and best prepare yourself for success by making a few tweaks to your checkout page. With the help of the three tips mentioned above, you’ll be able to start seeing an improvement in your results right away and prevent any problems from coming up in the long run!


If you’re looking to accept credit card payments worldwide or use ACH bank transfer with an appealing and effective form on your website, then Payment Page is for you. You can easily build a custom payment form to have a more profitable business with a user-friendly tool in an instant!  Get in touch with us today to see how we can help!

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Stripe Tutorials

How to Accept Bancontact Payments through Stripe: A Guide

Ban contact Phone Payment

When running an eCommerce store, transaction options are one of the biggest factors determining whether or not a customer will go through with their purchase. While website design provides visitors the opportunity to experience your brand and the products they put out, a hosted payment page system will allow them to turn that into reality. 

Payment page builders are extremely important for a streamlined checkout process. However, their importance is not stressed nearly enough. Offering a variety of payment options on a clean and easy-to-use payment page ensures that customers aren’t given a reason to leave. In a world where hundreds of other options are available at their fingertips, you can’t afford to lose them.

Bancontact

Bancontact is Belgium’s leading online payment method, in which it is utilized in up to a third of their online transactions. Founded in 1979, they have since been able to expand their reach and create a network for payments that work for the Belgian people. It is estimated that only less than 20% of businesses in the country do not offer the hosted payment page technology and it is reported that 27 million payments were processed in 2015. 

Bancontact payment details are normally single use but can be programmed to allow businesses to retrieve the bank account details of customers for subsequent payments to be completed. This can be done with the appropriate mandate authorization and links to the SEPA Direct Debit system for easy access. 

Fast Facts About Bancontact

Bancontact is a Belgium-based company that accepts payments via an authenticated bank debit system. Thanks to its customer-authenticated system, this offers safety and security for transactions, providing users with peace of mind. Since it accepts Euro currency, this is best suited for European Union countries looking for a good way to integrate this program with a Stripe payment system. Additional features include an immediate payment confirmation, as well as the ability to handle both refunds and partial-refunds in case of any issues. 

One of our favorite Bancontact features is its ability to set up recurring payments through SEPA Direct Debit, making subscriptions incredibly easy!

How To Accept Bancontact Payments Through Stripe

If your e-commerce site has a hosted payment page, Bancontact can be chosen as an option for checkout. There are two potential next steps, the first being when the customer is redirected to Bancontact’s page for payment credentials to be entered, which will notify the customer once the payment process has been completed. After the completion of this process, the customer will be returned back to the business’ site for the order details and other information. 

The other potential next step occurs when someone already owns a Bancontact account. First, the option is selected at checkout, then is redirected to Bancontact’s site containing a QR code to be scanned. The user will then enter their pin code and will be given a notification that the payment has been completed and will redirect them back to the business’ website. 

These can be integrated into Stripe’s system through proper programming and customization. 

What About Disputed Payments?

Thanks to the requirement of bank authentication for payments, the risk of fraud, or other kinds of unrecognized payments is low. This means that there will be no disputes that turn into chargebacks with funds withdrawn from a hosted payment page system (e.g. Stripe).

How About Refunds?

Bancontact payments have a refund period of up to 180 days after the original payment date. 

Advantages Of Using Bancontact As A Hosted Payment Page System

The best feature of the application is real-time confirmation and the guarantee of payment. For Belgian residents, this system is familiar, secure, and is extremely easy to use for any kind of customer. Additionally, the mobile application is well-optimized and is well integrated with online and mobile banking. 

Advantages For Merchants

Similar to the advantages for customers, Bancontact provides real-time payments that are low to no-risk and is a trusted payment solution by all of Belgium’s major banks. Because of this trustworthy and well-optimized system, sales are a breeze! The automatic enrollment system that utilizes QR codes and the application on mobile to make payments further expedites the process of making a purchase.

Conclusion

Hosted payment pages are important in running an eCommerce business, which is why investing in a premium payment page is worthwhile. The general rule of thumb is that the more steps a customer needs to take to buy something online, the more likely they are to abandon their cart. By utilizing streamlined payment pages like Stripe or Bancontact, the transactions made are easier and will make people think less about buying things from your store. 


Payment Page is a premium payment page builder that aims to assist international businesses of any scale craft easy-to-use and hassle-free checkout processes using apps like Stripe. We believe that the biggest factor that hampers an eCommerce store’s ability to sell all over is the lack of proper payment page builders, which is why we are here to help.

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Stripe Tutorials

How to Accept Giropay Payments through Stripe: A Guide

Person Paying with Card Online

Giropay is a bank debit payment method used in Germany. Nearly all German banks link with it, including Sparkasse, Volksbanken, GLS Gemeinschaftsbank, Deutsche Kreditbank, Bankhaus Ellwanger, Bankhaus Bauer, and more. It lets customers transact online and pay through their savings or debit account.

Customers verify payments through this option with either a two-factor authentication system or a PIN. Paying through here is suitable for business models that need guaranteed payments. Once the customer has verified his security details, the funds are automatically transmitted. This method is similar to Bancontact from Belgium, Malaysia’s Financial Process Exchange (FPX), and iDEAL, from the Netherlands.

How to transact online through Giropay

Using this payment method is straightforward and does not take more than five steps. An e-commerce store looking to present it as a choice for customers can use a payment page builder to integrate it with their store.

  1. First, the customer lands on the checkout screen at the merchant’s website. When he selects Giropay as the payment option, he will be redirected to the page for finalizing payments.
  2. On Giropay’s page, he enters his bank details and confirms the purchase. Once he has done this, he will receive an SMS with his authentication number.
  3. The user enters the number into the redirect page, and hits send. Instead of two-factor authentication, some people get a second redirect to their bank’s website, where they will input a PIN they have set for online transactions.
  4. After confirming the purchase a second time, the Giropay redirect screen will confirm that the payment is complete.
  5. Some merchants redirect the shopper back to their website after this entire process. If he has an account with the e-commerce site, he can view their order’s progress.

What are the benefits of using this method?

Giropay serves as a gateway, letting customers transfer funds between local banks or purchase online via bank transfer. The system uses AES 256-bit encryption with TLS 1.2, which means your money will be safe when you use this method.

Payments made through this option are free for the customer since these are coursed through their banking partner. Furthermore, Giropay can be integrated with international money transfer services like Skrill and PayPal, which lets users enjoy greater flexibility, especially when purchasing items from international sellers.

How secure is Giropay against fraud?

Fraud and unrecognized payments are unlikely with this method since the customer is the one who authorizes the transfer of funds. Since there are no recurring payments, there is no dispute process that might result in a chargeback and withdrawing of funds.

If one happens, a dispute is likely to be between the customer and their bank and will be handled between them. There will be no dispute information on the dashboard.

Are refunds possible on this platform?

You can apply for refunds for transactions completed through Giropay, but there is a window for it. Applications for a refund may only be processed within 180 days from the original charge date. After this, the user can no longer refund the charge.

Conclusion

Giropay is a secure and reliable way to transfer funds. Integrating this payment method will give Europe-based customers more options for transactions and personalizes their e-commerce experience.


Payment Page helps you tailor your audience’s shopping journey to your e-commerce store. Create a hosted payment page to integrate with your WordPress website and make online transactions easier than before. Join us today or get in touch for more details!

Categories
Marketing

How an Optimized Payment Process Helps Prevent Cart Abandonment

Shopping Cart

Shopping cart abandonment: among all the different problems that e-commerce businesses suffer from today, this is one of the biggest concerns that come up more often.

Whether you’re selling food products or services, you may have continuously suffered losses of potential profit because of this same problem. The issue of shopping cart abandonment has become widespread that it continues to cause businesses more difficulty in forecasting growth, which hinders progress.

While it may seem like a hurdle that continues to grow, the truth about cart abandonment is that it doesn’t require drastic measures when remedying the problem. Even though many business owners lean towards exaggerating the issue and calling it a “regular aspect of e-commerce business,” it isn’t as inevitable as one may think long as the right tools are used.

Among all the different ways you can lessen or eliminate the possibility of having your customers leave, nothing gets the job done better than an optimized payment process. 

Beating cart abandonment with payment process optimization

As complicated as it may sound, optimizing your e-commerce website’s payment process is a straightforward effort that requires achieving a full integration by working in parts. When talking about “working in parts,” we’re alluding to tweaking various aspects of your payment page and injecting solutions one-by-one to achieve a more “holistic” effect.


The main reason many customers end up dropping off right before they check out is due to the presence of a sub-optimal payment process that’s complicated or slow. By taking the time to solve this problem, you can effectively overturn the situation and drastically reduce cart abandonment rates by optimizing your entire process!

If you’re looking for an answer to your shopping cart abandonment problem, here are three key factors that can help optimize your payment process: 

Factor #1: Enabling guest checkouts on your website

One of the most common reasons consumers are far more likely to leave their shopping carts right before checkout is the lack of a guest checkout option.

No matter how valuable it may seem to collect customer information and keep potential repeat customers in the loop, the truth is that many don’t have the patience to go through a separate process of creating an account. By cutting out the “account prerequisite” and improving the way that your website maintains consumer convenience, you can speed up the whole process and lower your bounce rates, which leads to less abandonment!

Factor #2: Having a more extensive range of payment options for customers to use    

If there’s anything that’s bound to help lower your cart abandonment rates, it’s bound to be offering a variety of payment options beyond the two or three that you had initially.

It may seem like a minor detail, yet preparing several payment options for your customers to use will significantly affect their final purchase decision as it improves their convenience. Aside from PayPal, Visa, MasterCard, and American Express, there are other payment options like Stripe that should be on your list of supported payments. Fortunately, Payment Page’s stripe-integrated checkout page builder makes it far easier to integrate various payments with a few clicks so that you can accept payments worldwide!

Factor #3: Incorporating security badges into the checkout page design

Another effective form of payment process optimization that can prevent your customers from abandoning their shopping carts is by using security badges to your advantage.

For most first-time customers, buying from an unfamiliar website can be a challenging effort because of the prevalence of credit card fraud, scamming, and phishing. Adding security badges to your checkout page’s design will provide more reasons for customers to trust your website enough to make a payment!

Conclusion

Dealing with shopping cart abandonment is never a pleasurable experience because of all the potential profit that ends up going down the drain. Nevertheless, optimizing your payment process in various ways can alleviate the problem. With the help of the three factors mentioned above, you’ll optimize your website’s payment process well enough to facilitate profits and minimize the presence of abandoned shopping carts!

Are you looking for an easier way to accept payments from all over the world while minimizing your website’s cart abandonment rates? Payment Page offers an easier payment process optimization experience by using our WordPress plugin to create a hosted payment page!

Categories
eCommerce

A Guide to Setting up an Online Payment Form Using an Outsourced Solution

client screenshot

North America spends over $25 billion in check processing costs each year. Every single check a company writes costs an additional $10. Switching to electronic payments helps reduce the paper, printing, mailing, and processing costs for these checks.

Making the shift, though, is easier said than done. It can be challenging to convert in-house processing systems, and not all vendors and contractors are willing to let go of physical check payments. A happy medium would be to set up an online payment processing option.

The benefits of having an online payment form

Online payment helps you save money. Employees who process checks can work on other tasks. What’s more, outsourcing means doing away with having to update payment processing systems onsite.

Moreover, securing financial data requires stringent protocols, and it makes your financial department responsible for managing incredible amounts of risk. Outsourcing takes the worry for cyber theft off your hands and gives it to a team specializing in it.

In addition to theft, check fraud is another thing that sellers and retailers should monitor. This type of fraud can come from inside the company or from people posing as vendors. An adequately certified external team will have the resources to prevent fraud.

What options are available for my company?

Online modes of payment have evolved beyond bank transfers and credit card purchases. Here are some of the most common payment methods you can access online in 2020.

Via debit and credit cards

This method is the most basic way you can accept payments through the internet. You should choose between enabling a dedicated merchant account or using an intermediary holding account, and these have different business processes and funding times. 

A dedicated merchant account is like an internet-based account expressly for receiving payments for your online offerings. Meanwhile, an intermediary account acts as a clearinghouse for cash, mainly from transactions involving foreign currency.

Electronic checks through ACH Processing

You could also include payments through electronic checks, which are direct debits of bank accounts. With ACH or automated clearing house processing, the customer inputs their information on an online check interface. After this, the software processes the payment and sends it through the ACH network for clearing.

Payments through mobile apps

If you have a combination of physical and online stores, you can set up a mobile app system that allows you to receive payments by dipping a chip card, swiping a credit card, or keying in a number. Paying through mobile apps is convenient for many people, since they do not need to bother with physical notes, coins, and sometimes even cards.

Through online payment gateways

If you have an e-commerce store, adding a hosted payment page allows customers to pay directly on your website. You can even have returning browsers create accounts. It lets them save their delivery and payment information and speed through billing and ordering.

With online payment forms, you can offer various methods like credit, debit, or e-check. This method also integrates well with your social media marketing strategy, since you can link your page through email newsletters or social posts.

Using click-to-pay invoicing and recurring billing

Email invoicing allows people to pay bills without leaving their inbox. Instead of asking them to open your app or visit your website, you can send the invoice to your customers through e-mail and give them a receipt right after completing the transaction.

You can pair this with recurring billing, a popular way for customers to settle monthly dues for subscriptions. This is convenient for both the customer and the vendor; they do not forget to pay their bill, and you get your payments on time.

Conclusion

More and more payment options for your business are coming out online. While you should offer more than one payment method, you should not provide all of the options discussed. Study your core audience and learn what they use in their everyday life. Responding with two or three tailored solutions is better than offering five ill-fitting ones.

With Payment Page, you can customize your payment solutions for your audience. Our WordPress plugin allows you to integrate a Stripe checkout or other payment gateways into your website. Join us today or contact us for more information!

Payment Page, an innovative WordPress payment plugin, helps you create a customizable payment form in less than 60 seconds.

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