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WordPress Accepting Online Payments PayPal

How To Integrate PayPal Into Your Website Using Payment Page WordPress Plugin

Wouldn’t it be great if your customers could make payments right on your website? It saves customers time and improves their overall experience.

To do that, you need to integrate an online payment gateway into your website.

PayPal is one of the most popular online payment gateways, trusted by 429 million users worldwide. PayPal’s available in 200 countries and supports 25 currencies.

Adding a PayPal-powered payment page to your WordPress website is simple. WordPress plugins, like Payment Page, make it possible.

Let’s go over how PayPal works and how to use Payment Page to integrate PayPal into your WordPress website:

How PayPal Works

Payment Page WordPress Plugin for PayPal

How To Integrate PayPal Into Your Website

Final Thoughts: Using Payment Page Plugin for WordPress PayPal Integration

How PayPal Works

PayPal acts as an intermediary between online merchants and customers. It enables customers to pay using methods like credit cards, debit cards, or their PayPal balance.

So, when a customer completes a payment, PayPal works with the customer’s bank to collect the money. Then, it transfers the money to the merchant’s account.

PayPal Payment Gateway Fees

You don’t need to pay recurring subscription fees to accept payments through PayPal. Instead, PayPal charges a fee whenever a merchant receives payment:

PayPal Checkout: 3.49% + a fixed fee based on currency received

Standard debit and credit payments: 2.99% + fixed fee

Pay with Venmo: 3.49% + fixed fee

Alternate payment methods (like Apple Pay or Google Pay): 2.59% + fixed fee

 

Note: PayPal charges an additional 1.5% fee on international transactions.

Using PayPal on WordPress To Accept Payments

You have multiple options to integrate PayPal into your WordPress website.

PayPal Payments Standard

PayPal payments standard lets you create simple payment buttons for your WordPress website. PayPal generates an HTML code for your payment button, and then you just need to embed the code on your website.

PayPal payment buttons are simple to create, but they’re only useful if your requirements are simple. They don’t support advanced customization options or multiple payment plans.

Payment Page WordPress Plugin for PayPal

If you want to go beyond the basic PayPal payment button, try Payment Page WordPress plugin. It empowers you to create beautiful payment forms powered by PayPal right on your website.

Payment Page offers advanced features for:

  • Creating fully-customized payment pages
  • Adding complex pricing plans — subscriptions and one-time payments
  • Accepting payments in 135+ currencies

Let’s see what Payment Page can do for your online business.

Multiple Payment Plans

Payment Page supports multiple payment plans suitable for any online business. For example:

  • Creators can set up subscription plans
  • Consultants can create multiple consultation forms
  • NGOs can accept custom amounts and recurring payments

Multiple Payment Methods

Payment Page gives your customers the flexibility to pay through different payment methods supported by PayPal:

  • Payment through their PayPal account
  • Payment using credit or debit card without a PayPal account

More payment methods are coming soon:

What’s Needed To Accept PayPal Payments Through Payment Page

To start, you need a PayPal business account to accept payments as a merchant. To integrate PayPal into your website, log into your PayPal developer account and create a new PayPal application to accept payments.

Once you create an application, you’ll get a Client ID and Secret code to enable PayPal payments on your WordPress website. 

Note: Payment Page offers a live and test mode for setting up PayPal. The test mode enables you to transfer money from your personal PayPal account to the business account for test purposes. The live mode lets you accept payments directly from your customers.

You can also use Webhooks.

How To Integrate PayPal Into Your Website

  1. Download Payment Page WordPress plugin
  2. Copy your PayPal application’s Client ID and Secret
  3. Connect your PayPal account using the Client ID and Secret
  4. Choose a payment page template, customize, and publish

Final Thoughts: Using Payment Page Plugin for WordPress PayPal Integration

Integrating PayPal into your WordPress website empowers you to offer easy payment options for your customers, improving their experience and boosting conversations. However, you might require more features than a standard PayPal payment button can offer.

Payment Page WordPress plugin solves that issue by offering versatile payment forms powered by PayPal. Ready to add a beautiful payment page to your website? Try Payment Page today.

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Accepting Online Payments Stripe WordPress

How To Accept Payments With Stripe for WordPress

Are you a freelancer or entrepreneur running a business through WordPress? Adding a payment option right on your website is a great way to increase conversions.

According to a study by the Baymard Institute, 18% of customers abandon their carts due to a complicated checkout process. Adding a payment option to your website instead of redirecting your customers to a third-party payment page will simplify your checkout process and increase your conversion rates.

So, how do you enable payments through your WordPress website?

You’ll need a payment gateway.

A payment gateway is a service that acts as an intermediary for monetary transactions between a buyer and a seller. Payment gateways enable customers to use different payment methods such as wallets, credit cards, debit cards, and bank transfers.

In recent years, many payment gateway providers have appeared on the market. Stripe and PayPal are among the most popular gateways — around 3.2 million websites across the globe use Stripe to accept online payments. Stripe offers easy setup and a flat rate fee, making it an excellent choice for freelancers and other small businesses.

To set up Stripe for your WordPress website, you’ll need to install a To set up Stripe for your WordPress website, you’ll need to install a Stripe WordPress plugin, like Payment Page.

Let’s see how you can use Stripe for WordPress to accept payments and donations.

Here’s what you’ll learn:

Stripe Payment Gateway Basics

Setting up Stripe for WordPress is quick and easy with Payment Page

Stripe is a payment processing platform that lets customers pay on a merchant’s website. When a customer makes a payment on a website, Stripe processes that payment and transfers it to the seller’s account.

Stripe Supported Payment Methods

Stripe offers diverse payment options, empowering your customers to pay using their preferred payment method.

The Baymard Institute study found that 9% of customers abandon their online shopping carts if there aren’t enough payment methods. While that number may not seem high, why take the risk when you don’t have to?

Offering diverse payment choices by setting up Stripe for WordPress will help your customers quickly finish the checkout process.

Stripe supports a wide range of payment options for online transactions, such as:

  • Credit and debit cards
  • Wallets, including:
    • Google Pay
    • Apple Pay
    • Alipay
    • WeChat Pay
    • Microsoft Pay
    • Click to Pay
  • Bank directs debits and credit transfers
  • Bank redirects
  • Buy now, pay later methods

How Does Stripe Work?

A business needs a merchant account to accept credit or debit card payments. When you use the Stripe payment gateway, you won’t need to open a merchant account as you’ll be using Stripe’s.

Here’s what happens when a customer makes an online payment on your Stripe-powered WordPress site:

  • Stripe encrypts the payment information and sends it to the business’s bank (acquirer).
  • The transaction passes through the credit card network to the customer’s issuing bank.
  • The issuing bank verifies the transaction and transfers money to the acquiring bank.
  • The acquiring bank deposits the money in Stripe’s merchant account.
  • Stripe transfers the money from the merchant account to the online store owner’s account.

Stripe Payment Gateway Fees

Stripe doesn’t have monthly or yearly fees. Instead, it debits fees per transaction. Stripe charges a flat rate of 2.9% plus 30 cents per transaction for online wallets and debit and credit card payments.

For bank account transfers, Stripe charges the below transaction fees based on the type of transaction:

  • ACH credit: $1 per transaction
  • ACH debit: 0.8% per transaction
  • Wire transfer: $8 per transfer

Now that you know how Stripe works, let’s get into how to set up Stripe on your WordPress website.

How To Set Up Stripe on WordPress

After opening a Stripe account, you’ll need to install a Stripe WordPress plugin to start accepting payments on your WordPress website.

E-commerce plugins like WooCommerce come with Stripe integrated. If you don’t want to create a complete e-commerce checkout, go for a standalone Stripe plugin like Payment Page.

Stripe also offers a new payment link feature where merchants can create Stripe-hosted payment links and share them across emails, messages, or chats. Alternatively, you can redirect your customers to a page hosted by a third-party payment gateway.

Let’s look at each of these options in detail.

Standalone Stripe WordPress Plugins

Stripe WordPress plugins are the simplest way to set up a payment page on your website. Some of these plugins offer both free and premium plans. You’ll find two types of Stripe plugins:

Plugins for Payment Buttons

If you have a product page and need simple payment buttons, you can use plugins like WP Simple Pay. Once a customer clicks the pay button, a payment form pops up to collect the customer’s card details.

While these plugins are simple, they offer a very basic payment form. You won’t be able to customize your payment page or collect additional customer information.

Stripe Plugins With Payment Form

If you want to create a beautiful payment page to match your brand, you need to go for form-based Stripe plugins. These plugins will integrate Stripe with your website and empower you to design a customized payment page.

You’ll find several form-based payment plugins like Payment Page and WPForms. Some of these plugins provide a simple form with basic customizations. But plugins like Payment Page offer advanced customization and styling options to create versatile payment pages.

Accept Stripe payments through customizable payment forms.

Top Stripe WordPress Plugins

Here are a few standalone Stripe WordPress plugins that’ll help you enable Stripe payments:

  • Payment Page
  • WPForms
  • PaySimple
  • WP Simple Pay Lite/Pro
  • WP Full Stripe
  • WPSmartPay

Stripe Integrated E-Commerce Plugins

If you’re planning to build an online store with a full e-commerce checkout flow, you can go for WooCommerce or Easy Digital Downloads. These plugins come with Stripe integration.

While this option is suitable for an e-commerce store, building a full-fledged WooCommerce store might be overkill if you just need to offer a few services or set up a subscription service.

Stripe Payment Links

Payment Links is a new Stripe functionality that helps you create a simple payment page hosted by Stripe. You can then share a link to your hosted payment page over email, WhatsApp, or social media channels.

While Stripe Payment Links is a simple option to set up a payment page, you’ll only get limited customization options. Also, a payment page hosted on a domain outside your business’s website might not look very professional.

Link to a Third-Party Payment Gateway

If you don’t want to make changes to your website, you can redirect your customers to a payment page hosted by a third party. While this option is quick and easy, redirecting your customers to a different page may add checkout delays and lead to cart abandonment.

How To Accept Payments on Your Website Through Stripe + Payment Page

Payment Page is a Stripe verified partner.

With Payment Page, you’ll be able to create beautiful, Stripe-powered payment forms that match your brand. Payment Page is a Stripe verified partner vetted by Stripe for security and quality of service.

Payment Page is suitable for freelancers, coaches, NGOs, and other online businesses. With a few simple steps, you can accept donations or create subscription plans.

Here’s a step-by-step guide on how to create a beautiful Stripe-powered payment form:

5 Steps To Set Up a Stripe-Powered Payment Form

Step 1: Download and install Payment Page on your WordPress website.

Payment Page offers a freemium account if you would like to experiment. We also offer Premium, Pro, and Personal plans if you need advanced features. Before starting out, ensure your website has an active SSL certificate for secure data transfer.

Step 2: Connect your Stripe account in test or live mode.

On your WordPress dashboard, click the Payment Page icon to connect your Stripe account to WordPress. You can connect Stripe in test mode first and if everything looks good, enable Stripe payments using the live mode.

Connect your Stripe account using Payment Page plugin

Step 3: Activate the Stripe payment options you want to include.

Payment Page supports all Stripe payment methods like credit cards, debit cards, and wallets. We’ve also added Plaid + Stripe integration to accept ACH direct debit or credit.

Choose the Stripe checkout options you want to offer

Step 4: Import and customize a template.

Payment Page has 11 stylish payment form templates to cater to any online business — freelancers, NGOs, coaches, agencies, or SaaS. Once you import a template, configure the fields of your payment form and save changes.

Payment Page has 11 beautiful templates, and we’ll add new templates soon.

Step 5: Publish your payment page and start accepting Stripe payments on your WordPress website.

Final Thoughts: Accept Online Payments by Setting Up Stripe for WordPress

Millions of websites rely on Stripe to accept online payments. Creating a Stripe-powered payment page will boost your conversion rate. Stripe is a PCI Level 1 service provider, which means you can trust the service with your customers’ credit card information.

You have multiple options to set up Stripe payments on your WordPress website, such as:

  • Stripe WordPress plugins like Payment Page
  • Stripe integrated e-commerce plugins
  • Stripe payment links
  • Third-party payment pages

Are you ready to take your business to the next level by accepting online payments? You only need a few minutes to set up a highly customized, Stripe verified payment form with Payment Page. Get started today.

Categories
Accepting Online Payments Marketing

3 Ways a Streamlined Payment Process Increases Your Revenue

In any company, achieving more revenue for larger profit margins is crucial to success, and this is a cornerstone mentality of business that never ceases to ring true. 

Today, consumers are more willing than ever to punch in their card numbers to purchase all their wants and needs online because of online marketing convenience. With the help of modern tools like persuasive marketing strategies, discount systems, and top-quality customer service, countless firms have capitalized on the rise of online buyers with ease.

Among the different ways that you can cash in on the opportunity to rake in more revenue, building a streamlined payment process with a payment page builder will yield the most results. 

Explaining the rise of streamlined payment processes

If there’s anything that your small business will ever have to learn about achieving more revenue today, catering to consumer convenience is critical for long-term success.

Admittedly, today’s online customers are spoiled with all types of convenient experiences to the point where they expect nothing less than paramount service quality. Whether it’s in the form of having various payment options (such as those found with Payment Page) or shorter expected website load times, the number of things that today’s customers expect is endless. 

Seeing that convenience is the gold standard for today, it’s easy to see why having a faster payment process that’s easier to deal with is vital for success. After all, no customer will accept going through leaps and bounds to pay for something they found online.

How streamlining your payment process can help yield more results

With all this talk about significant profits, convenient experiences, payment forms, and modern accessibility, you might wonder how streamlining your payment process can benefit your business. Beyond the fact that complicated checkout processes can lead to a higher amount of missed revenue, here are three other benefits of tightening your payment flow: 

Benefit #1: It makes for faster checkouts

When a customer puts your products into their cart, you don’t want to leave them with a reason to hang for long: you’ll want to have someone pay for their products without double-thinking their purchase. With the help of a more streamlined and convenient payment form, you can shorten the gap between a hook and a sale in no time!

Benefit #2: It helps to reel in more repeat customers

You read that right: cutting down the effort it takes for customers to purchase an item from your website will lead to them coming back for more. 

It may seem like a menial aspect to think about, but the truth is that today’s consumers are inclined to purchase over and over again from companies that make the experience a whole lot easier for them. For example, by taking the time to speed up your payment process with a Payment Page builder, it will help boost customer satisfaction for high chances of return rates and revenue!

Benefit #3: It leaves you with more room for flexibility

Most business owners fail to realize that shaving off any unnecessary parts of their website’s payment processes also entails offering even more payment options for customers to use, which leads to more revenue. Once a customer sees that their preferred mode of payment is easily accessible at the checkout page, they’ll waste no time finishing their purchase right away!

Conclusion

If your business’s goal is to rake in more revenue for long-term success, then it’s critical to understand that nothing can help your efforts better than a streamlined payment process. By taking the time to shape and tighten up your website’s payment process with a payment page builder, you can increase your sale close rates and bump up returns in the easiest way possible!

Are you looking for a payment page builder that will effectively streamline your website’s checkout process from start to finish? Give our WordPress plugin a try today so that you can start creating hosted payment pages and forms that make it easier to carry out faster transactions!

Categories
Accepting Online Payments Marketing

4 Tips for Boosting Your Checkout Conversion Rate – Our Guide

The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in. 

This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.

Why do customers abandon their carts?

There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:

  • The checkout process was too complicated
  • The website was taking too long to load
  • The shipping rates surprised them
  • It was required that they make an account

To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:

1. Try a single-page checkout

In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase. 

That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster. 

2. Allow guest checkout

Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.

You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it. 

3. Offer secure payment options

Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase. 

4. Remove surprise fees

Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases. 

Final thoughts

The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful. 

If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.

Categories
Accepting Online Payments Marketing

What Is the Best Way to Boost Sales Online?

One inevitable challenge that business owners face is when their eCommerce sales or subscriptions start to plateau—or even decline. 

If you are going through this phase at the moment, don’t get discouraged! These things naturally happen at one point (sometimes even more) throughout your operations. On top of that, there’s usually a way for you to pick yourself up and get back on track. 

When it comes to boosting your sales online, however, it’s helpful to remember that there’s no one-size-fits-all solution. Every business is unique, so the strategies they need to drive their eCommerce sales will naturally differ as well. 

On that note, you will learn of smart and practical ways to improve your revenue in the sections below. Feel free to experiment with these and mix and match items until you find the strategy that works for you.

1. Work Both on Customer Acquisition and Customer Retention

A common mistake business owners make is focusing all their efforts on acquiring new customers. While customer acquisition is essential to keep your business afloat, you must also pay equal attention to retaining your existing customers. 

Compared to new customers, loyal customers are more likely to add more items to their shopping carts. On top of that, they also tend to have a higher conversion rate and generate more revenue for you for each of their visits. 

Keeping your existing customer base engaged is a cost-effective strategy to drive your sales.

2. Include Video Demonstrations On Your Website and Social Media Pages 

There’s no denying the fact that consumers love videos. In fact, a study shows that the average user spends 88% more time on web pages that have videos in them

Considering this insight, incorporating videos in your promotional strategy may be worthwhile. Videos can easily draw the attention of prospects because of their audio-visual content. On top of this, they help create brand recall in your audience.

If you have a product offering that must be operated in some way, producing video demonstrations is worth giving a shot. This not only draws the attention of prospects but also educates them about the uses and benefits of your product. 

3. Make Sure Your Ecommerce Shop Is Mobile-friendly 

Today, more people are accessing the Internet through their phones. Furthermore, 40% of mobile users have bought something online using their devices

This is something you can’t ignore as an online business owner. You must make sure that your website is optimized for mobile devices; otherwise, you may be driving potential sales away. This may even be the reason why you’re seeing a decline in sales or subscriptions. 

A mobile-friendly online eCommerce website delivers the convenience and speed that customers want in their online shopping experience. 

4. Accept Different Payment Options 

One of the most important things you have to remember if you want to drive more sales is that you must prioritize your customers’ convenience. 

Payment options are a crucial aspect when it comes to providing your customers with a pleasant online shopping experience. No matter how good your product offering is, if you only accept Visa and MasterCard, you may be alienating lots of potential customers. 

Ensuring that you can accept debit cards in addition to credit cards may be the missing piece you need to unlock your eCommerce website’s full potential.  

Conclusion

Stagnating or declining sales does not necessarily mean that your product offering is not attractive anymore. Most of the time, it indicates that you must devise new and creative ways to market and sell it on your eCommerce site. If you aren’t sure where or how to start, begin with the tips mentioned above. Experiment on various executions, refine your strategy, and you’ll be well on your way to devising the best way to boost your sales. 

If you’re looking to reinvent your payment form to boost your sales, why not consider Payment Page? This WordPress plugin integrated with Stripe can make it easier for you to accept recurring payments for your eCommerce store. Head to our website today to get Payment Page as soon as we launch and save up to 30%!