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Accepting Online Payments Marketing

3 Ways a Streamlined Payment Process Increases Your Revenue

In any company, achieving more revenue for larger profit margins is crucial to success, and this is a cornerstone mentality of business that never ceases to ring true. 

Today, consumers are more willing than ever to punch in their card numbers to purchase all their wants and needs online because of online marketing convenience. With the help of modern tools like persuasive marketing strategies, discount systems, and top-quality customer service, countless firms have capitalized on the rise of online buyers with ease.

Among the different ways that you can cash in on the opportunity to rake in more revenue, building a streamlined payment process with a payment page builder will yield the most results. 

Explaining the rise of streamlined payment processes

If there’s anything that your small business will ever have to learn about achieving more revenue today, catering to consumer convenience is critical for long-term success.

Admittedly, today’s online customers are spoiled with all types of convenient experiences to the point where they expect nothing less than paramount service quality. Whether it’s in the form of having various payment options (such as those found with Payment Page) or shorter expected website load times, the number of things that today’s customers expect is endless. 

Seeing that convenience is the gold standard for today, it’s easy to see why having a faster payment process that’s easier to deal with is vital for success. After all, no customer will accept going through leaps and bounds to pay for something they found online.

How streamlining your payment process can help yield more results

With all this talk about significant profits, convenient experiences, payment forms, and modern accessibility, you might wonder how streamlining your payment process can benefit your business. Beyond the fact that complicated checkout processes can lead to a higher amount of missed revenue, here are three other benefits of tightening your payment flow: 

Benefit #1: It makes for faster checkouts

When a customer puts your products into their cart, you don’t want to leave them with a reason to hang for long: you’ll want to have someone pay for their products without double-thinking their purchase. With the help of a more streamlined and convenient payment form, you can shorten the gap between a hook and a sale in no time!

Benefit #2: It helps to reel in more repeat customers

You read that right: cutting down the effort it takes for customers to purchase an item from your website will lead to them coming back for more. 

It may seem like a menial aspect to think about, but the truth is that today’s consumers are inclined to purchase over and over again from companies that make the experience a whole lot easier for them. For example, by taking the time to speed up your payment process with a Payment Page builder, it will help boost customer satisfaction for high chances of return rates and revenue!

Benefit #3: It leaves you with more room for flexibility

Most business owners fail to realize that shaving off any unnecessary parts of their website’s payment processes also entails offering even more payment options for customers to use, which leads to more revenue. Once a customer sees that their preferred mode of payment is easily accessible at the checkout page, they’ll waste no time finishing their purchase right away!

Conclusion

If your business’s goal is to rake in more revenue for long-term success, then it’s critical to understand that nothing can help your efforts better than a streamlined payment process. By taking the time to shape and tighten up your website’s payment process with a payment page builder, you can increase your sale close rates and bump up returns in the easiest way possible!

Are you looking for a payment page builder that will effectively streamline your website’s checkout process from start to finish? Give our WordPress plugin a try today so that you can start creating hosted payment pages and forms that make it easier to carry out faster transactions!

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Accepting Online Payments Marketing

4 Tips for Boosting Your Checkout Conversion Rate – Our Guide

The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in. 

This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.

Why do customers abandon their carts?

There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:

  • The checkout process was too complicated
  • The website was taking too long to load
  • The shipping rates surprised them
  • It was required that they make an account

To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:

1. Try a single-page checkout

In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase. 

That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster. 

2. Allow guest checkout

Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.

You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it. 

3. Offer secure payment options

Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase. 

4. Remove surprise fees

Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases. 

Final thoughts

The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful. 

If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.

Categories
Accepting Online Payments Marketing

What Is the Best Way to Boost Sales Online?

One inevitable challenge that business owners face is when their eCommerce sales or subscriptions start to plateau—or even decline. 

If you are going through this phase at the moment, don’t get discouraged! These things naturally happen at one point (sometimes even more) throughout your operations. On top of that, there’s usually a way for you to pick yourself up and get back on track. 

When it comes to boosting your sales online, however, it’s helpful to remember that there’s no one-size-fits-all solution. Every business is unique, so the strategies they need to drive their eCommerce sales will naturally differ as well. 

On that note, you will learn of smart and practical ways to improve your revenue in the sections below. Feel free to experiment with these and mix and match items until you find the strategy that works for you.

1. Work Both on Customer Acquisition and Customer Retention

A common mistake business owners make is focusing all their efforts on acquiring new customers. While customer acquisition is essential to keep your business afloat, you must also pay equal attention to retaining your existing customers. 

Compared to new customers, loyal customers are more likely to add more items to their shopping carts. On top of that, they also tend to have a higher conversion rate and generate more revenue for you for each of their visits. 

Keeping your existing customer base engaged is a cost-effective strategy to drive your sales.

2. Include Video Demonstrations On Your Website and Social Media Pages 

There’s no denying the fact that consumers love videos. In fact, a study shows that the average user spends 88% more time on web pages that have videos in them

Considering this insight, incorporating videos in your promotional strategy may be worthwhile. Videos can easily draw the attention of prospects because of their audio-visual content. On top of this, they help create brand recall in your audience.

If you have a product offering that must be operated in some way, producing video demonstrations is worth giving a shot. This not only draws the attention of prospects but also educates them about the uses and benefits of your product. 

3. Make Sure Your Ecommerce Shop Is Mobile-friendly 

Today, more people are accessing the Internet through their phones. Furthermore, 40% of mobile users have bought something online using their devices

This is something you can’t ignore as an online business owner. You must make sure that your website is optimized for mobile devices; otherwise, you may be driving potential sales away. This may even be the reason why you’re seeing a decline in sales or subscriptions. 

A mobile-friendly online eCommerce website delivers the convenience and speed that customers want in their online shopping experience. 

4. Accept Different Payment Options 

One of the most important things you have to remember if you want to drive more sales is that you must prioritize your customers’ convenience. 

Payment options are a crucial aspect when it comes to providing your customers with a pleasant online shopping experience. No matter how good your product offering is, if you only accept Visa and MasterCard, you may be alienating lots of potential customers. 

Ensuring that you can accept debit cards in addition to credit cards may be the missing piece you need to unlock your eCommerce website’s full potential.  

Conclusion

Stagnating or declining sales does not necessarily mean that your product offering is not attractive anymore. Most of the time, it indicates that you must devise new and creative ways to market and sell it on your eCommerce site. If you aren’t sure where or how to start, begin with the tips mentioned above. Experiment on various executions, refine your strategy, and you’ll be well on your way to devising the best way to boost your sales. 

If you’re looking to reinvent your payment form to boost your sales, why not consider Payment Page? This WordPress plugin integrated with Stripe can make it easier for you to accept recurring payments for your eCommerce store. Head to our website today to get Payment Page as soon as we launch and save up to 30%!