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eCommerce

Why Your Business Needs an Optimized Checkout Process

When it comes to online shopping and retailing websites, customers want a streamlined, hassle-free experience. What this means is that they want the least amount of steps possible from opening the website to checking out their orders. If you are a webpage owner, it might be the right time to have a look at whether or not your customers are getting the best shopping experience. 

Studies have found that badly optimized websites, and eCommerce websites that have too many steps to fulfill have seen an increase in cart abandonment. This is because people want a hassle-free experience, which you should be providing to get the best conversion rates. 

Every eCommerce checkout process includes the same basic elements for a successful transaction, which are the following: personal details, delivery options, and payment information. While this is mostly successful, not all buyers pull through with their purchases. Some customers could have had doubts about the integrity of the merchant, or because the checkout process was too complicated and they gave up. These are the reasons why you need to optimize your checkout procedure for online retailing, which will be discussed below:

What Is Checkout Optimization?

In eCommerce, checkout optimization means keeping customers excited about their purchase even while filling out the boring albeit necessary forms, making sure nothing stops completion. The trick to the whole process is layouts and perhaps even using a payment page builder. 

Streamlining The Layout Of Your Checkout Area

The first tip is to create a one-page checkout page. While a trend in eCommerce is to utilize multi-page checkouts (e.g. page 1 has personal information, page 2 will be shipping methods, etc.), studies found that they aren’t all that great. If customers have any inclination to exit, whether it stems from tiredness, anxieties, feeling rushed, this is when customers will take the way out. 

By utilizing apps like Stripe checkout, you can cut down the steps needed per page by making everything into one whole checkout form that looks secure and clean. 

The second tip is to limit options for things like shipping to two of the most sought after–cheap or fast. Additionally, don’t require customers to create an account to purchase a product, and guide them through checkout making the choices obvious and providing easy instructions. 

Another tip is to remember that not all customers take the time to read everything on your website, so make sure that the purchase buttons stand out to ensure the correct ones are clicked and redirected to the checkout page. Also, note that after the purchase is completed customers know when they can exit the page or if there are any next steps they have to take. If not, redirect them to a thank you page and email them the necessary tracking information and numbers for contact. 

Reduce Checkout Page Distractions

While your site may look awesome, you do not need to make the payment page look just as awesome. By using a payment page builder, you can add only the necessary tools and information needed for the customer to complete their order. This is because the chances are that they are already persuaded that your product is good once they reach the checkout page. 

Some tips to consider when building the checkout page are to hide navigation options that lead them off the page accidentally, remove ads and banners, and remove visual clutter around it. Your end goal is to get them to buy, so make sure that they are staying on task towards paying for your product and finally buying it. 

Conclusion

Using apps like Stripe checkout are good ways to streamline your eCommerce checkout process because of its modularity and versatile design. Remember that customers are often impatient and easily irritable, especially when it comes to bad web design and shady websites. Make your website stand out not just with good web design, but with trouble-free and easier ways of checking out to  anyone who aims to purchase your products. 

If you are looking for the best payment page builder integrated with Stripe checkout, Payment Page can help you with growing your business through the final parts of a sale. With the ability to accept payments from all over the world with different payment methods, your eCommerce website will easily grow into an international retailing powerhouse with our help. Contact us today if you are an entrepreneur or small enterprise owner looking for ways to streamline your sales processes. We will be happy to help.

Categories
Stripe Tutorials

How to Accept Bancontact Payments through Stripe: A Guide

When running an eCommerce store, transaction options are one of the biggest factors determining whether or not a customer will go through with their purchase. While website design provides visitors the opportunity to experience your brand and the products they put out, a hosted payment page system will allow them to turn that into reality. 

Payment page builders are extremely important for a streamlined checkout process. However, their importance is not stressed nearly enough. Offering a variety of payment options on a clean and easy-to-use payment page ensures that customers aren’t given a reason to leave. In a world where hundreds of other options are available at their fingertips, you can’t afford to lose them.

Bancontact

Bancontact is Belgium’s leading online payment method, in which it is utilized in up to a third of their online transactions. Founded in 1979, they have since been able to expand their reach and create a network for payments that work for the Belgian people. It is estimated that only less than 20% of businesses in the country do not offer the hosted payment page technology and it is reported that 27 million payments were processed in 2015. 

Bancontact payment details are normally single use but can be programmed to allow businesses to retrieve the bank account details of customers for subsequent payments to be completed. This can be done with the appropriate mandate authorization and links to the SEPA Direct Debit system for easy access. 

Fast Facts About Bancontact

Bancontact is a Belgium-based company that accepts payments via an authenticated bank debit system. Thanks to its customer-authenticated system, this offers safety and security for transactions, providing users with peace of mind. Since it accepts Euro currency, this is best suited for European Union countries looking for a good way to integrate this program with a Stripe payment system. Additional features include an immediate payment confirmation, as well as the ability to handle both refunds and partial-refunds in case of any issues. 

One of our favorite Bancontact features is its ability to set up recurring payments through SEPA Direct Debit, making subscriptions incredibly easy!

How To Accept Bancontact Payments Through Stripe

If your e-commerce site has a hosted payment page, Bancontact can be chosen as an option for checkout. There are two potential next steps, the first being when the customer is redirected to Bancontact’s page for payment credentials to be entered, which will notify the customer once the payment process has been completed. After the completion of this process, the customer will be returned back to the business’ site for the order details and other information. 

The other potential next step occurs when someone already owns a Bancontact account. First, the option is selected at checkout, then is redirected to Bancontact’s site containing a QR code to be scanned. The user will then enter their pin code and will be given a notification that the payment has been completed and will redirect them back to the business’ website. 

These can be integrated into Stripe’s system through proper programming and customization. 

What About Disputed Payments?

Thanks to the requirement of bank authentication for payments, the risk of fraud, or other kinds of unrecognized payments is low. This means that there will be no disputes that turn into chargebacks with funds withdrawn from a hosted payment page system (e.g. Stripe).

How About Refunds?

Bancontact payments have a refund period of up to 180 days after the original payment date. 

Advantages Of Using Bancontact As A Hosted Payment Page System

The best feature of the application is real-time confirmation and the guarantee of payment. For Belgian residents, this system is familiar, secure, and is extremely easy to use for any kind of customer. Additionally, the mobile application is well-optimized and is well integrated with online and mobile banking. 

Advantages For Merchants

Similar to the advantages for customers, Bancontact provides real-time payments that are low to no-risk and is a trusted payment solution by all of Belgium’s major banks. Because of this trustworthy and well-optimized system, sales are a breeze! The automatic enrollment system that utilizes QR codes and the application on mobile to make payments further expedites the process of making a purchase.

Conclusion

Hosted payment pages are important in running an eCommerce business, which is why investing in a premium payment page is worthwhile. The general rule of thumb is that the more steps a customer needs to take to buy something online, the more likely they are to abandon their cart. By utilizing streamlined payment pages like Stripe or Bancontact, the transactions made are easier and will make people think less about buying things from your store. 


Payment Page is a premium payment page builder that aims to assist international businesses of any scale craft easy-to-use and hassle-free checkout processes using apps like Stripe. We believe that the biggest factor that hampers an eCommerce store’s ability to sell all over is the lack of proper payment page builders, which is why we are here to help.

Categories
Stripe Tutorials

How to Accept Przelewy24 Payments Through Stripe: A Guide

Przelewy24, also known as P24, is a payment method hailing from Poland. It’s regarded as one of the most preferred payment methods in the country, as it is tasked to facilitate transactions and fund transfers between 165 major Polish banks and businesses. Polish regard the payment method highly, especially since it allows them to pay for online transactions using direct online transfers from their bank accounts. 

The platform is also highly secure, as it ensures a 3D customer-authenticated payment completion. Payment confirmation is also immediate and should any issues arise, refunds and partial refunds are readily available for customers. Seeing as the Polish prefer P24 as their preferred method of payment, reaching this target market requires you to adopt Przelewy24 on your business platform. 

The question now stands: how do you do it? This guide seeks to help you understand exactly just that. Through Stripe, you’ll be able to offer P24 as online payment, further winning the engagement of prospective Polish customers. Here’s how:

How will it work for my business and potential Polish customers?

Step 1: Your customers will be directed to your checkout—Stripe will then enable them to select Przelewy24 as their preferred method of payment. 

Step 2: To pay with P24, they will then be led to another secure online environment. Here, they will be asked to authenticate their payment by logging into their respective banks. Account credentials will be inputted, to be then secured through the 3D authentication method. 

Step 3: Once the customer’s details are verified, they will receive a confirmation of the payment being successfully completed. Funds will then be transferred to your business, and the rest of the buying process will ensue. 

Note: Depending on your website’s structure, your customer can either be redirected back to the checkout site for confirmation. Refunds will also depend on your platform, as Stripe and Przelewy24 only serve as third-party payment gateways. Reversing funds fall entirely on the customer and business involved. 

Are dispute payments common? What are the risks involved?

Given Przelewy24’s nature, fraud and unauthorized payments are rare. Customers are required to authenticate their details upon payment, which is directly linked to their personal bank accounts. Due to this, cases of disputes rarely ever happen, but should the issue arise, a chargeback will ensue, to be withdrawn directly from your Stripe account. 

What else should I know about Przelewy24?

Przelewy24 operates under a time out method, meaning that shoppers are only given 15 minutes to complete their transactions. This is counted from the moment they enter the P24 payment page, including the choice of bank and re-direction to the said bank. 

Users are also given the chance to pursue an offline payment transaction, however, but will also be strictly under the 15-minute grace period. With that being said, merchants are advised to let their shoppers know accordingly—payments must be done immediately, or else they risk causing problems upon missing the time-out process. 

Enlist the Help of A Hosted Payment Page

Business owners in the modern world face a big problem—with such a competitive marketplace, ensuring that customers choose their brand can be difficult to accomplish. By choosing diverse payment options, however, you’re able to convince your customers to do more business with you. 

Such is the case with Przelewy24—as the leading payment method in Poland, you now open doors of opportunity to further your business reach. All it takes is the help of Stripe and a hosted payment page, and you’re all set!

If you wish to discover more payment options, work with Payment Page! We’re a payment page builder integrated with Stripe, making it easier for business owners like you to diversify their business operations. Through our special WordPress plugin, you’ll be able to witness secure and reliable options, best fit for a growing business! 

Accept payments from all over the world with us—reach out to us for more information!