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eCommerce

Chargebacks: What Are They and How Can My Business Handle Them?

Your business is running smoothly, sending out product after product. You finally begin reaping the benefits of years of hard work. All is well—until you receive yet another barrier to success: a chargeback. Chargebacks are one of the most detrimental occurrences to any business, and as an entrepreneur, you need to be wary about this especially in online platforms. 

When you allow chargebacks to get out of control, your business suffers huge losses not just in profit, but reputation. If you wish to operate in the most profitable way possible, you need to ensure that your chargeback history remains untarnished. 

To learn more about chargebacks and how to protect your business from their damaging effects, here is a quick guide to follow:

What are chargebacks?

Chargebacks are basically transactions that are disputed by the customers. Customers can dispute an item on their transaction reports or credit cards. When an item is successfully disputed, the seller can reverse the transaction and return the customer’s money.

Chargebacks are designed to protect customers from fraudulent transactions, but chargebacks can also be subject to abuse. Some customers relentlessly make use of chargebacks and cause losses to the company, which can especially hurt small businesses. Other times, clerical errors can also lead to chargebacks. These errors may seem inevitable, but there are ways for businesses to reduce the likelihood of having to deal with chargebacks.

How can I protect my business from chargebacks?

Given the detrimental costs associated with chargebacks, you need to ensure that your business remains protected from untoward chargebacks. Here’s what you can do:

1 – Ensure that your customer service remains topnotch

Your customers serve as your business’s source of life, so ensuring that they are satisfied with every aspect of your business is paramount to your survival. That said, ensure that they always have access to quality customer service. This includes making sure that return policies are clear during the transaction. Bear in mind that customers raising disputes are likely looking for solutions—most are prompted to initiate chargebacks due to unsatisfactory services. 

2 – Enlist the help of an Address Verification Service (AVS)

Address Verification Services (AVS) can work to reduce fraudulent transactions. An AVS can identify suspicious transactions by checking for discrepancies in a customer’s name and address used in the transaction. It compares the customer’s details with the given data at the credit card company. 

Should the AVS detect any discrepancy, it could be a sign for you to proceed with caution and ask for further information, or perhaps decline the transaction. If the information matches, however, it is likely that the transaction is valid. 

3 – Always ask for CVV/CVC codes

Chargebacks are heavily shrouded in fraud, so to ensure that your business does not fall victim to such practices, require your customers to input CVV/CVC codes. These pertain to the 3 digital security codes on the backside of credit cards, which is particularly important for online shopping. By doing so, you ensure that the person using the card is indeed the owner, and not someone who has stolen the account number. 

Keeping Your Business Secure

There’s no other way to place it—chargebacks can lead to major losses. If you own a relatively young business, this could lead to dire consequences, especially if you get caught in the chaos of fraudulent sellers. That said, you need to ensure that you protect not only revenue but your reputation. Make sure to keep this guide in mind when dealing with customers and remember that chargebacks are much better off prevented. 

If you wish to build a payment system that delivers and protects, Payment Page is the place to go. We offer you a WordPress plugin that creates a hosted payment page, integrated heavily with the ever-reliable Stripe. Build and protect your business by offering better payment options—reach out today. 

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Business

3 Tools Your Business Needs to Prevent Fraud

Credit cards are becoming the option of choice for most shoppers online due to their ease of use and accessibility. Hosted payment forms should include credit card sale options to increase the number of people who buy from their sites. 

While this option is becoming increasingly popular, credit card sales are still quite risky for both sellers and buyers. Fraud and phishing schemes are still at large online, which makes putting information online dangerous at times.

Fortunately, the internet wouldn’t be what it is if the good people out there didn’t come up with solutions to deter the actions of the bad ones. There are three amazing tools that can be used for almost all credit card sale processors available for any business to use. 

If your business is new to sales via credit cards, take these into account with your payment page builder for safer transacting:

Card Verification Value (CVV)

The CVV code is normally a three or four-digit code printed at the back of a credit card. This is an extra piece of information that can prevent fraud, as even if a picture of the front of your card is taken, it will likely need the CVV to complete a purchase. This number proves that the customer indeed has a physical credit card when making their purchase. Unauthorized users of a card will likely only have the card number, which means that including the CVV option will deter a lot of fraudulent purchases. 

This basic layer of defense is a must for all online sales, as it is ensured that the buyer has the physical card and is not using stolen card numbers. A CVV number cannot be stored by businesses, which is why it makes for the best first line of defense. 

Address Verification Service (AVS)

AVS is another common anti-fraud system that must be used by online businesses. Almost all credit cards support this and can assist in spotting fraudulent activities. 

This service compares the accuracy of the address provided with the one on file with the credit card company. A letter code indicates the information to see if it matches, doesn’t match, or partially matches. The list of letter AVS codes in full can be found here.

Utilizing AVS appropriately may even give your business lower processing costs and can help if you receive a chargeback. Businesses using this have been found to be better protected than those who didn’t use the service. Additionally, fees for this service generally range from just one cent to ten cents—but the value ultimately depends on the processor chosen. 

3D Secure

3D Secure is a fraud prevention tool that works through three parties as part and parcel of the authentication process. This is somewhat like an extra layer of defense against someone who has unauthorized access to a credit card with the card number and the CVV. 

It works by sending a verification code to the card owner when a purchase is about to be made. It is likely that only the cardholder has access to this code—which means a better and more secure transaction for your consumers! This way, even if someone with a stolen card tries to make a purchase, a code will be asked to be input to ensure that the purchase being made is truly by the card owner. 

Verified by Visa and MasterCard SecureCode are carriers of this feature and ensure that purchases made online are safer. A plugin by a provider can be provided to add this additional safety feature with your payment page.

Conclusion

Having added lines of defense when creating a payment page is important to remove the risks of fraud. Fraudulent actions and purchases can be potentially damaging to both the seller and the buyers, which is why investing in proper plugins and protective services can go a long way. 

Payment Page aims to assist international businesses of any scale craft simple and highly customizable payment pages that support credit cards and other forms of transactions. If you want a better way to run online payment pages, sign up for our services to be notified when we launch!

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Business

Top 3 Methods Freelancers And Consultants Can Use to Get Paid

Freelancing has always been filled with hidden gems in the job market, but the recent events this 2020 prove that it can be a stable path for anyone. Being your own boss, honing your time-management skills, and hopping from gig-to-gig is all the rage in today’s changing workforce, making it one of the best careers of the future. 

While working as a freelancer is becoming a norm in different industries and countries, everyone shares the common struggle of getting paid on time properly. Finding the right payment method, especially when your clients are all over the place, can be tricky.

Fortunately, there are universal payment methods that can take the drudgery out of receiving your income: 

1. PayPal 

PayPal is arguably the new go-to payment method as it’s a widely used platform across the world. With over 227 million active users, there’s no doubt that it appeals to the masses thanks to its easy navigation. 

It’s one of the most accessible ways to send or receive money since setting up an account is free, allowing clients to easily send your payment in just a click of a button. The money also appears instantly to your PayPal account, which you can then transfer to your bank account.

The only drawback is that it has a relatively hefty transaction fee, reaching around 2.9 percent and an additional $0.30. While it seems like a small amount, it can still pile up into thousands of dollars lost per year. 

2. Credit Cards

One of the oldest transaction methods in the world, using credit cards appeals to most businessmen and women globally as it is the most trusted form of payment. Processing these “plastic” funds can easily be done using PayPal, though there are other online payment systems like Payment Page that can easily integrate credit cards into your page. 

3. Electronic Funds Transfer 

One of the best methods to-date, using electronic funds transfer (EFT) means you can send or receive money from one bank directly to another. You don’t have to use third-party apps or rely on credit card processing companies, though the challenge arises when you or your client’s bank need to review these bank requests.

This often puts a delay on the bank transfer, which is primarily the reason most freelancers prefer online payment methods like PayPal. 

The Bottom Line: Exploring Different Payment Options For Freelancers In 2020

Using service providers like these can be huge money-savers since you don’t have to shell out for further equipment that works with your mobile device. Think of them as middlemen that can facilitate convenience and ease of payment all in one fell swoop. 

If you’re looking for more different online payment methods that you can integrate into your business, Payment Page is your best option! We aim to make it easier for you to implement, making it possible to receive global payment support in just a few clicks with our WordPress plugin that helps create a hosted payment page seamlessly. 

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Business

Why Multi-Currency Support Is Crucial for Businesses

As more and more people shift to online shopping, businesses strive to keep up with the demand and satisfy the market. Customers today are not confined to stores in their location; you can quickly develop a customer base and a following for your brand in another country. That is if your website has the right structures in place.

Customers are more likely to use credit cards in their transactions online, and they will be more eager to complete a sale if a website supports their preferred payment method, currency, and language. It is why you must have an e-commerce solution that offers multi-currency support.

The value of multi-currency support

Having multi-currency support enables you to provide payment options that your shoppers use locally. Customers in other nations usually have to pay in U.S. Dollars or Euros, which could deter them if they do not normally transact with these currencies.

Some payment solutions offer shoppers the ability to pay in Australian or Canadian Dollars, Swiss Francs, Danish Krone, British Pounds, Japanese Yen, and many others, on top of USD and Euros. Providing this to your customers also gives you additional benefits.

1. Supporting multiple currencies fosters customer loyalty

When you use multi-currency support, you help customers avoid the extra fees they incur from currency conversion. When they see these additional charges, it might cause them to issue a chargeback or request a refund. Transparent pricing will help you get repeat sales, and eliminating additional charges will make your products an attractive option.

Being consistent in your pricing will help you win the trust of your customers. A rounded number is more convincing; if your customers see 25.00 USD instead of 24.79, they are more likely to complete the sale.

2. Multi-currency support is convenient for both parties

Besides giving customers the ability to pay in various currencies, you also provide them with various payment methods. In countries like China, where WeChat Pay and Alipay are the most widely-used payment channels, this is invaluable. 

Multi-currency pricing is also convenient for the retailer. You won’t have to worry about complicating your store; a payment page builder lets you do this through a simple, intuitive interface.

3. Multi-currency solutions ensure purchase completion

Shopping cart abandonment goes hand-in-hand with customer retention. A multi-currency platform minimizes chargeback rates and refunds since they display and charge the same prices. Furthermore, customers will appreciate the effort you’re taking to show figures in their local currency.

You can also calculate currency exchange rates and account for market fluctuations by adding a buffer percentage for cross-sells. Doing this allows you to control sales in other countries and lets you secure your profit margin. It can also help you compute for discounts.

Conclusion

Your e-commerce platform will benefit from having a multi-currency display. However, you should vet your e-commerce partner properly. They should be able to support your business when it opens its doors to the international market and understand that companies have different requirements, which are informed by their target market and its location.


Make it easier for customers to transact with your business; use our WordPress plugin to create a hosted payment page. Customize your payment gateway and enable flexible, global payments on your website. Get in touch with us today to learn more!

Categories
eCommerce

4 Common Online Checkout Blunders and How to Avoid Them

With the majority of business now being conducted online, it is important for every business to have an online presence. While this does make things more convenient for the average consumer, this makes things far more competitive for businesses of all sizes, in all industries. 

For a business to have that competitive advantage online, it must achieve quite a few things. It must have a robust and recognizable brand, it must have good social media practices, and its website must provide a good experience for the user. In this article, we are going to talk about the user experience. In particular, we will go over how your payment process can affect it. 

To that end, here are 4 common mistakes online businesses make when designing their payment process, and the ways to fix them:

1. No mobile checkout

Gone are the days when most users were on laptops. Nearly 60% of internet users in the modern age use their smartphones to make online purchases. That means your mobile interface is more of a priority than ever, including your payment process or stripe checkout process. 

One of the easiest ways to fix this is through the use of a hosted payment page. It is also important to test your website on a mobile device to see how well it looks and how easily it is navigated on a smaller screen. 

2. No guest checkout

Not everyone who goes to your website wants to make an account. Some enjoy guest checkout because the process of filling out a form might take too long, and others might have security concerns. Whatever the reasoning might be, not allowing guest checkout might just turn them off from a purchase entirely. While having that important user data is important, it is still more important to prioritise profit. 

This is relatively easy to fix, as it involves incorporating a checkbox that allows users to skip your user data form. A hosted payment form is also a perfect thing to add. 

3. Too many clicks

Your website must take the fewest clicks possible from your landing page to your stripe checkout. This is the reason why Amazon has a 1-click checkout option, and why so many e-commerce websites have a “Buy Now!” button next to their “Add to cart.” The faster your users and customers can pay and get their order confirmed, the more likely you are to successfully sell them things. 

4. Surprise costs

One of the major reasons for abandoned carts on e-commerce websites is surprise costs. If your shipping and handling costs appear at the end of the payment process, it might prove dangerous for your e-commerce website. Any surprise costs might scare off potential customers, so it is important to give them an idea of the cost of their shipping and handling as they continue to shop.

Another good solution is to offer promotions of free shipping and handling once a certain purchase total has been achieved. 

Final thoughts

The user experience is one of the most important considerations in the design of a website. Your payment process is no exception to this. Even with all the information a customer has to provide, it must be as convenient as possible for them to make a purchase. This can improve your bottom line and elevate your profits. 

If you’re looking for a hosted payment page service, send us at Payment Page a message. We have the skills to make this easier for both you and your customers. 

Categories
Marketing

How to Build Trust During Online Checkout

Business is a never-ending tug of war—you have successfully encouraged your customers to add items into their cart, but understand that the battle is only half won. You will need to close the sale and ensure that no carts become abandoned. 

Ensuring that your products remain flowing and never stuck in the limbo is paramount to your business success, just as vital as lead generation and promotional strategies. You need to let your customers know that they’ll be getting value for money, and that your products will deliver above and beyond.

That said, here’s how to reduce cart abandonment and encourage solid trust:

1 – Make sure that you have SSL certificates on your site

A Secure Socket Layer (SSL) certification directly translates to a trustworthy brand. Displaying it on your online store certifies that you are indeed trustworthy and credible, letting them know that you value your customers’ online security. SSL certificates signify the protection of your clients’ valuable information through encryption and ensures that they are being handled securely. 

Customers are more likely to trust your brand if you have a visible SSL certificate. You may add visual cues to the field wherein they must place their credit information, such as security icons and borders. These let your customers know that you are using a secure method of transaction.

2 – Offer a reliable and 24/7 customer service

If customers are curious about certain aspects of your brand, they may have some inquiries and will attempt to reach out to you. They may do this through your contact number, social media pages, or your business’s e-mail address. It’s crucial that you attend to these inquiries as soon as possible and answer any questions clearly.

Customers are more likely to trust your brand if you give a clear and complete answer within a few minutes of asking, as customers may get impatient and lose interest if you keep them hanging for too long. Using a live chat feature on your website can help with this because it allows you to connect with your customers in real-time and provide them with the information they need. It also allows you to negotiate with your clients and easily make deals.

3 – Make sure that they experience personalized shopping

Thousands of other eCommerce entrepreneurs likely offer similar products and services, so how do you ensure that you standout? Building trust is the answer, and one crucial aspect of that is tailoring shopping experiences according to your customers’ preferences. By making the shopping journey fir to their unique tastes and expectations, you build trust unlike any other.

One of the best ways to do this is to allow your web pages to be translated to their native language. Offering diverse payment methods is also key, as this will unconsciously tell them that you care and are willing to go above and beyond. 

Building the Best Business with a Hosted Payment Page

To ensure that your carts get successfully checked out, invest in trust. In the landscape of eCommerce, your customers need to know that you are reliable and trustworthy, promising to deliver them the best products possible. One of the best ways to do that is through reliable customer service, SSL certificates that encourage security, and of course, a personalized shopping experience through diverse payment methods.

If you wish to invest in diverse Stripe checkout methods, Payment Page can help. We offer you a WordPress plugin to create a hosted payment page, allowing you to diversity your payment methods and accept payments from international clients. Building trust has never been easier—reach out to us for more information. 

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eCommerce

How Has COVID-19 Affected the Online Payment Industry?

While the payment industry has experienced rapid positive changes over the years, the pandemic has made it necessary to adapt even faster. From the changes in consumer shopping habits and the drop in international trade, the payment industry faces many implications. One of the most obvious ways the coronavirus has impacted the payment industry is the increased demand for digital payment methods that the payment industry has to facilitate.

There are many other developments the payment industry has undergone as a result of the pandemic. Here are a few examples:

1. Consumer buying and paying habits have changed

There is an obvious in a consumer’s buying habit, from reducing in-store purchases to the increased need for sanitation products. Nevertheless, the most significant change here is the fact that the majority of all customers are opting to shop online. This also constitutes the fact that the method by which people pay has also changed.

No longer are people using cash to pay for their groceries, clothing, and other necessities. Even those going to stores in-person are opting for simpler and safer solutions, such as contactless payments using debit or credit cards and mobile wallet payments. This has caused many merchants who have not employed a contactless payment option to suffer greatly.

As a result, the need for POS (point of sale) systems like terminals has increased to facilitate this “new” way to pay. For the payment industry, this translates to an increased need for their services, allowing them to do great business despite the pandemic.

2. E-commerce has never been so popular

For many small and large businesses around the globe, in-store sales have been declining rapidly. The only way for many of these to survive is to provide their products and services through online means. Essentially, the movement to e-commerce has become a must if a business wants to continue operating.

The establishments that have already set up online payment solutions have reaped the benefits. With quick and easy online payment solutions implemented, customers can quickly pay for the things they need without handling physical money.

For those that have yet to implement online payment methods, the need for payment services providers has increased phenomenally. Besides the usual online payment solutions, additional services like financing options have allowed the payment industry to press on.

Put simply, with e-commerce gaining in popularity in the face of the pandemic, online payment solutions have been sought after by many. With their checkout processes facilitated by service providers, not only do they reduce the burden of handling payment, but they continue to keep their business alive through digital means.

Conclusion

As one can see, the pandemic has driven many businesses to go digital, whether in the form of contactless payment or offering an online store. Whether it is recurring payments, reduced fees, or contactless payment, all of these are new payment methods that many conventional businesses may have to implement. In effect, the payment industry has and still is facing rapid changes due to the coronavirus. The need for new payment methods has driven them to provide better software and other POS solutions to facilitate the changes, benefiting both the solution user and the solution provider.

Payment Page is a payment page builder driven to offer multiple payment solutions to make the consumer’s life easier. If you are looking for a solution to accept payments for your website, use our WordPress plugin to create a hosted payment page! Get in touch with us today.

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eCommerce

3 E-Commerce Payment Mistakes That Can Affect Your Sales

While plenty of website traffic can translate to more sales, this is not always the case. Your SEO or PPC strategies can push all the users to your website, but without further consideration for its design, a website might underperform in terms of turning visitors into buyers. 

There is no such thing as a perfect system. It is impossible to convert every single visit into a purchase, but it is nevertheless important to aim for as high a conversion rate as possible. If you’ve got a great site design and plenty of interest for your product, though, what could be the issue? We’ve got one culprit you may want to consider: your payment page.

How quickly your customer converts into a purchase often depends on how many clicks it takes to get to your payment form. That being said, this article will talk about what else you can do on your business website and what mistakes you can avoid making that can expedite the process other than the obvious route of reducing clicks. Here are some of these strategies:

1. Not informing the customer of their checkout progress

We’ve spoken before about the importance of making sure your website is easy to navigate. This means making it as easy as possible for visitors to get from your landing page to your checkout page. Beyond the ease, though, you can take things a step further by showing them how far along they are in the process. 

Customers might find it tiring to be forced to endure all the steps needed to make online deliveries, such as inputting their address, filling in their contact and payment information, and so on. If they are made aware of how close they are to the finish line, though, they may be more inclined to complete the purchase. A progress bar also adds a layer of transparency that might just provide enough transparency to make them feel more comfortable. 

2. Not allowing guest checkout

The numerous website data breaches of the last decade resulted in billions and billions of accounts and various details being leaked to unscrupulous criminals on the internet, and as such, users are now more reluctant to hand over their details to just any website. 

Allowing your customers to check out items as a guest can help them feel more comfortable about their purchase. It addresses their security concerns and can expedite the process—especially since they don’t have to go through the extra step of making an account. 

3. Not disclosing delivery and other additional charges

Nothing turns off a buyer more than surprise charges. It is the reason why 7 out of 10 buyers abandon their shopping carts right before the final step. Even before your customers reach the payment page of your website, they should know exactly how much they’re paying for. 

Customers have to be made aware of any and all charges as early as possible, so that they don’t feel like they’ve been fooled into paying more. If possible, try to offer promotions that give your customers perks like free shipping or small gifts depending on how much they buy. 

In conclusion

The payment process is an important aspect of the customer experience. As such, it must avoid the previously mentioned mistakes. Avoiding these mistakes can allow you to offer your customers two things: transparency and security. These are just two of the most important things to think about when designing your website and payment page. 

If you need a payment page builder, send us at Payment Page a message. We have the expertise to make this process more convenient for your customers, turning those visits into purchases. 

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Marketing Tutorials

A Guide to Designing a Payment Form Users Will Love

In any online eCommerce site, the most important element of the site is the payment form. Without it, customers would not be able to checkout and complete their purchases, which is what any online business wants their site visitors to do. This is why investing time and resources into a payment page builder is crucial.

A hosted payment page can make a world of difference in improving your sales and bounce rates. While many business owners choose to simply put a PayPal link on their checkout page, they’re missing out on a big opportunity to generate better returns. Many customers fail to understand how PayPal works or don’t want to create an account, preferring to utilize other more familiar payment methods. 

The Trick To eCommerce Sales? Reduced Friction During Checkout

The general rule of thumb with eCommerce is that when people access the payment form, you will want them to have the fewest steps possible. This reduces the chances of them putting extra thought into their order and abandoning the cart. The more steps you place on your payment page, the less likely people are going to continue placing their orders. 

Here are some steps to reduce bounce rates and keep people from receiving friction when transacting with your business:

Explore Hosted Payment Pages

If you are spending your resources on getting people on your website, it doesn’t quite make sense to send them elsewhere when it is time to pay. This is why using payment forms like Stripe is amazing. Stripe offers amazing customizability and integration with your website. This payment form is best used because it is all done on your site’s domain, without bringing up external windows as PayPal would. 

It also looks much nicer than just slapping on a PayPal button, as the whole user interface can be customized to fit your business’ theme and needs. 

Multiple Payment Methods Are Always Welcome

In today’s world, people pay for their purchases using a variety of methods. If a business only has one kind of payment method available when it is time to checkout and their preferred one isn’t available, there’s a chance they will abandon their cart. To continue generating revenue and keeping sales at a high, be sure that payment methods are available, from credit cards to installment payments for more expensive items. 

Offer Checkouts Without Needing An Account

A good way to have a high bounce rate at checkout is to mandate people to create accounts to be able to check out. People do not appreciate having to take additional steps in order to buy something they are unsure about purchasing a second time. This makes it more likely that people will abandon their carts and leave you with fewer sales. 

By making the account creation suggested but not mandatory, you can ensure that people who want to just try out your products will think less about buying and go through with the purchase. 

Make The Whole Site Look And Feel Legitimate

Many people rely on the look and feel of a website, which includes everything from the homepage to the payment form. If you are investing in website design, it only makes sense to also invest in a payment page builder to make the checkout process give off a legitimate feel. With all the scammers on the internet, people are very skeptical about online purchases. Ensuring your website has a high-quality payment form will be a huge plus. 

Choose a good hosted payment page that has certifications for SSL encryption, as well as complying with the PCI SSC standards for maximum safety. 

Conclusion

A hosted payment page is integral in any online business website’s success. Having it well built and running smoothly will convert multiple leads into followers. By reducing your payment form’s friction rate, this will ensure better sales over time, as more steps entail more room for second thoughts. 

Payment Page aims to assist international businesses of any scale craft easy-to-use and highly customizable payment pages using apps like Stripe checkout. If you want a better way to run your business’ checkout pages, sign up for our services to be notified when we launch. 

Categories
Marketing

What Are Some Top Strategies for Conversion Optimization?

In any online business, one of the greatest indications of health is a good conversion rate. When people convert from being leads into clients, this is where the real revenue starts to come in for a company. Conversions are the goal of all advertising and digital marketing campaigns, and once people start converting from leads, this allows for better growth overall.

Digital marketing methods combined with e-commerce tools like payment page builders and hosted payment pages can create a powerful online business site. Digital marketing tools build websites and increase online visibility, which can be coupled with a hosted payment page for reduced checkout friction for best results. 

Optimizing Your Site For Conversion Rates

There is what is called a conversion rate optimization plan, or a CRO, which aims to improve the overall buyer’s experience of users and the performance of a website. This is a good mix of a multitude of tools that exist to create seamless websites that are tastefully done to fit the user experience. 

Your CRO plan should have the aim to reduce friction, which is the most important driving force in securing any sale online. Friction when it comes to finding your page, navigating it, and checking out will increase bounce rates, which won’t do your Google rankings any good. 

Here are some CRO strategies to boost your overall conversion rates:

Take Advantage Of The “Feeling Of Missing Out”

Many people are susceptible to this marketing tactic. Shoppers love to see items on sale, and when they see that there are timers for sales or specific dates, they are less likely to think twice about confirming their purchases. While many people hate being rushed into a sale, putting limited time offers out there for them to decide on their own will likely result in an urgency to buy. 

Make people feel like they’ll regret not taking up the offer you set out, which you can employ in your website through writing a call-to-action that states how limited the offer is. 

Make Sure Your Payment Page Has Fewer Steps

People hate loading through multiple pages especially when all they want to do is buy a product. Payment page builders are great at this, as sites can be customized to have a set number of pages they have to go through to complete a purchase. Stripe checkout is especially great at this, as it looks legitimate in user interface while offering maximum customizability. 

When your payment page has fewer steps to complete before making a sale, this reduces bounce rates that are bad for your website’s online visibility. One thing that gets people irritated more than anything is the mandatory creation of an account to make a purchase. By reducing the steps needed while keeping everything streamlined, you’ll see your conversion rates rise! 

Think Of How Your Site Is Optimized For The Best User Experience

One of the biggest sins in website design for conversions is not optimizing a site centered on the user’s experience. At the end of the day, the one who will be using your site to buy is the customer, so it makes sense to give the best-optimized experience for your site visitors. Remembering that customers mostly access sites on their mobile devices should make you prioritize the mobile experience of visitors to ensure they stick around long enough. 

Conclusion

The overall CRO plan has the idea of being seamless in all aspects of the browsing and shopping experience. With a nicely designed website and the help of a payment page builder, the entire shopping experience can generate better conversions over time. In any business venture, it pays to have a plan for all aspects of running one, and this now includes making moves online. 

Payment Page aims to assist international businesses of any scale craft easy-to-use and hassle-free checkout processes using apps like Stripe checkout. We believe that the biggest factor that hampers an e- commerce store’s ability to sell all over is the lack of proper payment page builders, which is why we are here to help. Sign up on our website now to be notified when we launch our services.