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Marketing

How to make your checkout pages more effective

How to make your checkout pages more effective
Despite business progress, shopping cart abandonment remains a widespread issue. Customers will examine your inventory, read customer reviews and place an order, only to change their minds and not pay. Nearly 70 percent of all shopping carts are abandoned, resulting in a pillar of lost revenue

1. No more abandoned shopping carts
A high rate of abandoned carts indicates that your business isn’t converting customers. Maybe you have too many form fields or a long checkout process. Make the checkout process as quick and easy as possible by removing unnecessary fields.

If customers wait too long to submit their order, they may abandon it. If customers feel rushed, they’ll abandon their carts more often.

2. Reduce the number of form fields
The checkout process should be seamless, quick and effortless. Customers should be able to complete the checkout process in less than two minutes. The less time your customers require, the less likely they will abandon their carts.

Make sure that you aren’t requesting too much information. You want to gather only the necessary information that is required to process the order.

3. Include guarantees in your checkout page
Customers want reassurance that what they purchase is a good value for their money. They want to know that the product they’re about to purchase is high quality and that they can trust it.

You can provide guarantees by offering a money-back guarantee or a satisfaction guarantee. You can also add reviews from your past customers on your WordPress, where they can share their opinions on your products.

4. Add more payment options Customers may abandon their carts to rethink their purchases. They may change their minds about items, quantities, or payment methods. Your website’s checkout pages should be user-friendly, so customers don’t feel rushed.

5. Get a Payment Page Plugin
A Payment Page plugin manages user authentication and payment details, like credit card and billing address. This plugin lets you customize your checkout page for your brand. A Payment Page plugin reduces abandoned carts by providing a secure online transaction.

You can integrate this plugin with your online shopping cart so customers can check out on one page. It expedites checkout.

Checkout pages are an essential part of an eCommerce store. When done properly, they can help you generate significant revenue by making it easy for customers to purchase your products. They also provide you with an opportunity to upsell and cross-sell your products.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.
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Marketing

How to improve your online checkout process

How to improve your online checkout process
Online shopping is a billion-dollar industry, and you likely use it often. There’s nothing more disappointing than to find out you’re only halfway done when you start entering your credit card information. Why? Simply put, many things can derail your checkout process and make it much less efficient.
To help you optimize your process and increase the likelihood of completing a purchase, we’ve created this handy guide on how to streamline your layout, reduce distractions on the page, and install a payment plugin.

1. Consider editing the layout of your checkout area

• Reduce text to improve load time.

• Use a separate button for each address.

• Make the order summary section short and sweet.

• Get rid of the order confirmation email and corresponding link inside your cart.

• Hide checkout buttons that don’t apply to your store and only display what you need.

2. Minimize distractions on your checkout page

These distractions can keep customers from paying attention to the one thing that matters most, the checkout screen.

• Get rid of anything that’s not on the checkout page. This includes other navigation options such as “about us” pages, help sections, shipping options, etc. Have only one checkout button that’s visible at all times.

• Get rid of anything that doesn’t apply to the checkout process in your store. This includes options for product customizations, sub-categories, and separate tabs for each product variation (for example, color). Display only one option as the default and hide all non-checkout options from view.

• Get rid of any unnecessary product variations or options. For example, don’t show individual items on your order page if you sell products in sets or bulk quantities. Do this by adding a unique “no items” option to the cart area, just like a regular product. This will make it easier for your customers to view and select the correct type of product they want without getting distracted by all your other options.

• Remove excessive text and use only images to explain the process. For example, instead of writing that shipping costs vary depending on the delivery type, place a picture of a map with the different zones marked “Free” or “Low Cost.”

3. Get a Payment Page Plugin from Payment Page

A payment page plugin is a great way to ensure your checkout process is as streamlined as possible. It allows you to do away with any page redirects and consolidate everything into one easy-to-use page. In addition, you can easily customize the payment page to include billing options such as PayPal, Stripe, and Google Checkout.

As you can see, ensuring your checkout process is as streamlined as possible will help you increase the likelihood of completing a sale. And that’s exactly what every online retailer strives to do to get customers to buy more products.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.
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Marketing

Three Ways to Achieve Effective Checkout Pages for Higher Conversions

Shopping on an Ecommerce Site

No matter how far the modern business landscape has come, the common problem of shopping cart abandonment is one that continues to persist among all types of businesses.

Whether you’re selling car parts, food products, shoes, or clothing, customers will go through everything you have on sale, read all the available reviews, and put in their order, only to abandon their plan and not pay at all. This particular problem has become so common that almost 70 percent or shopping carts are left abandoned and eventually act as a pillar of potential profit that is never realized. 

As annoying as this issue may be, the truth is that it’s only a mere indicator of a bigger problem at hand: There are other details on your payment page that are causing lower conversion rates. 

A further explanation

While there may be many different ways to explain why shopping cart abandonment is at an all-time high, the main explanation that any e-commerce website owner should be aware of is the expectation of seamlessness.

Although most owners can argue that nothing could possibly be perfect when it comes to putting a checkout page together, the truth is that customers expect near-perfection in every purchase. Certain mistakes, such as long load times, hard-to-read texts, and fields that are inconvenient to deal with all pose the significant risk of having more abandoned carts, which can lead to compromised returns. 

On avoiding abandoned shopping carts

Fortunately, solving the problem of shopping cart abandonment isn’t an impossible feat as most claim it to be because any situation can be turned around with the help of a few simple, yet effective tips. If you want to reduce the occurrence of this issue, take the time to incorporate these key pointers into your next hosted payment page or Stripe checkout page update:

Tip #1: Streamline your checkout process by reducing the number of form fields

When people turn to the Internet to satisfy their wants and needs, they don’t want to end up typing into a long-winded essay form that’s no different from a credit card or mortgage application.

Once the customers make up their minds, it’s absolutely essential that you capitalize on the period of intended purchase before they change their minds by streamlining the whole process. A quick and easy way to do this is to use Payment Page’s customizable fields to get straight to the point and ask customers only for the exact pieces of information you need! By taking the time to cut down the number of fields needed for entry and eliminating unnecessary steps, you can shorten the fill-in period and streamline your way to profits!

Tip #2: Add guarantees to your checkout page

Among all the different motivating or driving factors that cause potential customers to drop their orders before paying, none are more pivotal than the security concerns that they have.

Customers now are inclined to watch out for their safety by double or triple-checking the legitimacy of checkout pages because of the sensitivity of their information. Fortunately, you can easily circumvent this problem and assure your customers that their information is stored securely by adding security badges and using Payment Page to make your checkout page look far more authoritative!

Tip #3: Outfit your checkout page with more payment options

Aside from security, one of the most pivotal reasons most customers end up leaving their shopping carts is the concept of payment options, or the lack thereof. With the help of Payment Page, however, you can easily avoid losing potential customers by adding more payment options for your customers to use so that you can easily accept customers worldwide!

Conclusion

As troubling as the experience of having high shopping cart abandonment may be, you can simply solve the problem at hand, and best prepare yourself for success by making a few tweaks to your checkout page. With the help of the three tips mentioned above, you’ll be able to start seeing an improvement in your results right away and prevent any problems from coming up in the long run!

If you’re looking to accept credit card payments worldwide or use ACH bank transfer with an appealing and effective form on your website, then Payment Page is for you. You can easily build a custom payment form to have a more profitable business with a user-friendly tool in an instant!  Get in touch with us today to see how we can help!

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Marketing

How an Optimized Payment Process Helps Prevent Cart Abandonment

Shopping Cart

Shopping cart abandonment: among all the different problems that e-commerce businesses suffer from today, this is one of the biggest concerns that come up more often.

Whether you’re selling food products or services, you may have continuously suffered losses of potential profit because of this same problem. The issue of shopping cart abandonment has become widespread that it continues to cause businesses more difficulty in forecasting growth, which hinders progress.

While it may seem like a hurdle that continues to grow, the truth about cart abandonment is that it doesn’t require drastic measures when remedying the problem. Even though many business owners lean towards exaggerating the issue and calling it a “regular aspect of e-commerce business,” it isn’t as inevitable as one may think long as the right tools are used.

Among all the different ways you can lessen or eliminate the possibility of having your customers leave, nothing gets the job done better than an optimized payment process. 

Beating cart abandonment with payment process optimization

As complicated as it may sound, optimizing your e-commerce website’s payment process is a straightforward effort that requires achieving a full integration by working in parts. When talking about “working in parts,” we’re alluding to tweaking various aspects of your payment page and injecting solutions one-by-one to achieve a more “holistic” effect.


The main reason many customers end up dropping off right before they check out is due to the presence of a sub-optimal payment process that’s complicated or slow. By taking the time to solve this problem, you can effectively overturn the situation and drastically reduce cart abandonment rates by optimizing your entire process!

If you’re looking for an answer to your shopping cart abandonment problem, here are three key factors that can help optimize your payment process: 

Factor #1: Enabling guest checkouts on your website

One of the most common reasons consumers are far more likely to leave their shopping carts right before checkout is the lack of a guest checkout option.

No matter how valuable it may seem to collect customer information and keep potential repeat customers in the loop, the truth is that many don’t have the patience to go through a separate process of creating an account. By cutting out the “account prerequisite” and improving the way that your website maintains consumer convenience, you can speed up the whole process and lower your bounce rates, which leads to less abandonment!

Factor #2: Having a more extensive range of payment options for customers to use    

If there’s anything that’s bound to help lower your cart abandonment rates, it’s bound to be offering a variety of payment options beyond the two or three that you had initially.

It may seem like a minor detail, yet preparing several payment options for your customers to use will significantly affect their final purchase decision as it improves their convenience. Aside from PayPal, Visa, MasterCard, and American Express, there are other payment options like Stripe that should be on your list of supported payments. Fortunately, Payment Page’s stripe-integrated checkout page builder makes it far easier to integrate various payments with a few clicks so that you can accept payments worldwide!

Factor #3: Incorporating security badges into the checkout page design

Another effective form of payment process optimization that can prevent your customers from abandoning their shopping carts is by using security badges to your advantage.

For most first-time customers, buying from an unfamiliar website can be a challenging effort because of the prevalence of credit card fraud, scamming, and phishing. Adding security badges to your checkout page’s design will provide more reasons for customers to trust your website enough to make a payment!

Conclusion

Dealing with shopping cart abandonment is never a pleasurable experience because of all the potential profit that ends up going down the drain. Nevertheless, optimizing your payment process in various ways can alleviate the problem. With the help of the three factors mentioned above, you’ll optimize your website’s payment process well enough to facilitate profits and minimize the presence of abandoned shopping carts!

Are you looking for an easier way to accept payments from all over the world while minimizing your website’s cart abandonment rates? Payment Page offers an easier payment process optimization experience by using our WordPress plugin to create a hosted payment page!

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Marketing

How to Increase Conversions On Your Donation Page

Donate Prompt

A common mistake that newbies often make when it comes to online fundraising is assuming that they need just one donation page. The truth is, donors have varied motivations, and what nudges one person to action might not work for another.

Sending your traffic to a single payment form will not generate good returns. If you use different types of pages, like general, campaign, and instant donation pages, you will see better results. 

Here is a closer look at each type of donation page, and how you can use each one:

General donation page

All organizations have a general donation page, but not all present information in a compelling way. To build this page successfully, you must appeal to various reasons people have for giving to charitable causes.

According to a 2018 benchmark report of fundraising campaigns, 83 percent of page visitors leave without donating. To remedy this, you could include a call-to-action headline with a specific ask on your main page.

You can also use bold text and headers for their most compelling points, and show broad reasons for your fundraising. However, keep your message clear and make your points short enough for bullet-point lists. Another option is to offer gifts for certain giving levels to promote engagement.

Campaign donation page

If you just focus on the general reasons people should support your organization, some donors won’t be satisfied. They want to know where their money will go and understand the impact of their donation.

Instead of a general donation page, you can create a campaign donation page. This will provide copy specific to the cause you are raising funds for, merely touching on your organization’s broad goals.

Use a payment page builder to include a progress bar on your form. It will indicate how close you are to the target amount, and a countdown clock to show how urgent it is that people donate. Furthermore, note that videos might not be as useful for pages like these.

Instant donation page

Take a different route to fundraising by using an instant donation page. Instead of acquiring a subscriber and cultivating him for months, an instant page converts subscribers into donors right away. 

They do this by offering a free book, course, or petition to acquire an email address, and putting the donation ask in the context of the freebie. You might see low conversion rates, but that shouldn’t be a problem. Instant pages are more for recouping the costs of your advertising.

Eliminating friction from a donation page

People get discouraged or encounter friction when donating to a cause when there are significant barriers to sending fundings. Things that cause friction include the number of fields a person must fill out, needing to make too many decisions, or having to register for an account to donate.

Remove these barriers by simplifying your donating process. Keep forms short and try not to ask donors how they want their gift designated. Most people are not informed enough to answer this. Keep in mind that removing friction does not immediately translate to more funds raised.

The length of your copy also does not matter as much as how it is written. A short paragraph that conveys your value proposition will work much better than a feature article-length discussion of your organization and its current initiative.

Finally, there are debates about the functionality of the donation shortcut button. When a visitor clicks this, it jumps him past the copy and right to the donation form. Though the shortcut makes it easier to donate, it does not allow the donors to understand the impact of their actions. This can lead to fewer conversions in the long run.

Conclusion

Put yourself in the shoes of potential donors so you can better convince them to participate. Empathy, when coupled with testing and experimentation, allows you to inspire generosity and see significant returns for your efforts.

Get more conversions by having a hosted payment page that integrates various payment methods. Payment Page integrates with Stripe and has a WordPress plugin that allows fundraisers to accept donations easily. Join us today or get in touch for more information!

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Marketing

How Optimizing Your Checkout Process Can Boost Your Sales

Shopping on an Ecommerce Site

One of the most important aspects of online retail is the user experience. Your website must be designed in such a way that its users are naturally drawn to your offerings. Besides high-quality design and helpful information, it must also offer convenience to effectively make sales.

To illustrate this point, even a delay of one second in your website’s loading time can cause a drop in conversions of up to 7 percent. This is particularly problematic when you consider that 70 percent of website visitors will abandon their shopping cart before making a purchase.

As such, it is important to optimize your checkout process. There must be as few clicks as possible between your landing page and the payment page. Even then, your page must be perfectly designed to make that purchase all the easier. In this article, we will show you how to make that possible by going over a few important facts.

The underlying causes

Through a series of surveys and data gathering, most of the underlying causes of failed conversions have been determined. Marketers, designers, and business owners use this information to better understand customer behavior. Once that is understood, intelligent strategies could be employed to increase sales.

Here are some of the data points of interest:

  • 61% of customers were deterred by additional shipping and tax costs
  • 35% of customers did not want to make a customer account
  • 27% say that the checkout process was too long and complicated
  • 24% were put off by the fact that they didn’t know what the total cost was
  • 22% said that errors occurred on the e-commerce website
  • 18% were hesitant to put their bank account information on the website.

As you can see, the most important concerns apparent are related to transparency, security, and convenience. These are the things that must be addressed when thinking about optimizing your checkout process.

Pitfalls to avoid, and strategies to employ

Based on various studies, surveys, and statistics, different strategies can now increase the likelihood of turning a site visitor into a customer. Here are some of the tried-and-tested tactics you could employ for your online shop:

1. Don’t surprise customers with additional costs

The most annoying thing for nearly any buyer is finding that the price you intended to pay was less than the actual cost. While shipping is already a common thing people prepare for, other fees like taxes can turn off a customer from making a purchase. This is the most important thing to address, as it can account for up to 61 percent of people leaving before they buy.

If free shipping is not possible, make sure your customer is informed about the price even before they hit the checkout page. This way, they are more likely to make an informed decision. 

2. Allow different options

The most common payment methods are the following: PayPal, Stripe checkout, credit cards, debit cards, and cash. Online payment has become such a commonplace practice that having a robust set of options can raise your conversions by up to 200 percent. 

3. Allow guest checkouts

Many people are reluctant to provide their email addresses to other websites, especially with all the fears surrounding data privacy and security. As such, it is important to give them an option for guest checkouts. This can allow them to safely make a purchase and can push them to make more down the line as you prove to be a trustworthy website.

4. Reduce the number of clicks

There is a reason why many online shops have a “Buy now!” button right next to their “Add to cart!” It reduces the number of clicks towards a purchase. It allows the customer to buy a product before their hesitation sets in. Additionally, a website should be easy to navigate and understand, and that often entails reducing the number of clicks and designing intuitive payment buttons.

In conclusion

As we’ve mentioned before, convenience is the key to customer satisfaction. And by convenience, we mean that the customer has less to worry about—security, ease of access, and so on. Whatever product you might sell or service you might offer, keep in mind the user experience, and you can quite easily boost your sales.

If you are looking to optimize your payment page, send us at Payment Page a message. We can make the purchase process a smoother experience for both you and your customers. 

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Accepting Online Payments Marketing

3 Ways a Streamlined Payment Process Increases Your Revenue

Person Paying Using Mobile phone

In any company, achieving more revenue for larger profit margins is crucial to success, and this is a cornerstone mentality of business that never ceases to ring true. 

Today, consumers are more willing than ever to punch in their card numbers to purchase all their wants and needs online because of online marketing convenience. With the help of modern tools like persuasive marketing strategies, discount systems, and top-quality customer service, countless firms have capitalized on the rise of online buyers with ease.

Among the different ways that you can cash in on the opportunity to rake in more revenue, building a streamlined payment process with a payment page builder will yield the most results. 

Explaining the rise of streamlined payment processes

If there’s anything that your small business will ever have to learn about achieving more revenue today, catering to consumer convenience is critical for long-term success.

Admittedly, today’s online customers are spoiled with all types of convenient experiences to the point where they expect nothing less than paramount service quality. Whether it’s in the form of having various payment options (such as those found with Payment Page) or shorter expected website load times, the number of things that today’s customers expect is endless. 

Seeing that convenience is the gold standard for today, it’s easy to see why having a faster payment process that’s easier to deal with is vital for success. After all, no customer will accept going through leaps and bounds to pay for something they found online.

How streamlining your payment process can help yield more results

With all this talk about significant profits, convenient experiences, payment forms, and modern accessibility, you might wonder how streamlining your payment process can benefit your business. Beyond the fact that complicated checkout processes can lead to a higher amount of missed revenue, here are three other benefits of tightening your payment flow: 

Benefit #1: It makes for faster checkouts

When a customer puts your products into their cart, you don’t want to leave them with a reason to hang for long: you’ll want to have someone pay for their products without double-thinking their purchase. With the help of a more streamlined and convenient payment form, you can shorten the gap between a hook and a sale in no time!

Benefit #2: It helps to reel in more repeat customers

You read that right: cutting down the effort it takes for customers to purchase an item from your website will lead to them coming back for more. 

It may seem like a menial aspect to think about, but the truth is that today’s consumers are inclined to purchase over and over again from companies that make the experience a whole lot easier for them. For example, by taking the time to speed up your payment process with a Payment Page builder, it will help boost customer satisfaction for high chances of return rates and revenue!

Benefit #3: It leaves you with more room for flexibility

Most business owners fail to realize that shaving off any unnecessary parts of their website’s payment processes also entails offering even more payment options for customers to use, which leads to more revenue. Once a customer sees that their preferred mode of payment is easily accessible at the checkout page, they’ll waste no time finishing their purchase right away!

Conclusion

If your business’s goal is to rake in more revenue for long-term success, then it’s critical to understand that nothing can help your efforts better than a streamlined payment process. By taking the time to shape and tighten up your website’s payment process with a payment page builder, you can increase your sale close rates and bump up returns in the easiest way possible!

Are you looking for a payment page builder that will effectively streamline your website’s checkout process from start to finish? Give our WordPress plugin a try today so that you can start creating hosted payment pages and forms that make it easier to carry out faster transactions!

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Accepting Online Payments Marketing

4 Tips for Boosting Your Checkout Conversion Rate – Our Guide

payments-min

The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in. 

This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.

Why do customers abandon their carts?

There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:

  • The checkout process was too complicated
  • The website was taking too long to load
  • The shipping rates surprised them
  • It was required that they make an account

To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:

1. Try a single-page checkout

In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase. 

That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster. 

2. Allow guest checkout

Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.

You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it. 

3. Offer secure payment options

Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase. 

4. Remove surprise fees

Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases. 

Final thoughts

The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful. 

If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.

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Accepting Online Payments Marketing

What Is the Best Way to Boost Sales Online?

Person Browsing the Internet

One inevitable challenge that business owners face is when their eCommerce sales or subscriptions start to plateau—or even decline. 

If you are going through this phase at the moment, don’t get discouraged! These things naturally happen at one point (sometimes even more) throughout your operations. On top of that, there’s usually a way for you to pick yourself up and get back on track. 

When it comes to boosting your sales online, however, it’s helpful to remember that there’s no one-size-fits-all solution. Every business is unique, so the strategies they need to drive their eCommerce sales will naturally differ as well. 

On that note, you will learn of smart and practical ways to improve your revenue in the sections below. Feel free to experiment with these and mix and match items until you find the strategy that works for you.

1. Work Both on Customer Acquisition and Customer Retention

A common mistake business owners make is focusing all their efforts on acquiring new customers. While customer acquisition is essential to keep your business afloat, you must also pay equal attention to retaining your existing customers. 

Compared to new customers, loyal customers are more likely to add more items to their shopping carts. On top of that, they also tend to have a higher conversion rate and generate more revenue for you for each of their visits. 

Keeping your existing customer base engaged is a cost-effective strategy to drive your sales.

2. Include Video Demonstrations On Your Website and Social Media Pages 

There’s no denying the fact that consumers love videos. In fact, a study shows that the average user spends 88% more time on web pages that have videos in them. 

Considering this insight, incorporating videos in your promotional strategy may be worthwhile. Videos can easily draw the attention of prospects because of their audio-visual content. On top of this, they help create brand recall in your audience.

If you have a product offering that must be operated in some way, producing video demonstrations is worth giving a shot. This not only draws the attention of prospects but also educates them about the uses and benefits of your product. 

3. Make Sure Your Ecommerce Shop Is Mobile-friendly 

Today, more people are accessing the Internet through their phones. Furthermore, 40% of mobile users have bought something online using their devices. 

This is something you can’t ignore as an online business owner. You must make sure that your website is optimized for mobile devices; otherwise, you may be driving potential sales away. This may even be the reason why you’re seeing a decline in sales or subscriptions. 

A mobile-friendly online eCommerce website delivers the convenience and speed that customers want in their online shopping experience. 

4. Accept Different Payment Options 

One of the most important things you have to remember if you want to drive more sales is that you must prioritize your customers’ convenience. 

Payment options are a crucial aspect when it comes to providing your customers with a pleasant online shopping experience. No matter how good your product offering is, if you only accept Visa and MasterCard, you may be alienating lots of potential customers. 

Ensuring that you can accept debit cards in addition to credit cards may be the missing piece you need to unlock your eCommerce website’s full potential.  

Conclusion

Stagnating or declining sales does not necessarily mean that your product offering is not attractive anymore. Most of the time, it indicates that you must devise new and creative ways to market and sell it on your eCommerce site. If you aren’t sure where or how to start, begin with the tips mentioned above. Experiment on various executions, refine your strategy, and you’ll be well on your way to devising the best way to boost your sales. 

If you’re looking to reinvent your payment form to boost your sales, why not consider Payment Page? This WordPress plugin integrated with Stripe can make it easier for you to accept recurring payments for your eCommerce store. Head to our website today to get Payment Page as soon as we launch and save up to 30%! 

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Marketing

How to Build Trust During Online Checkout

Website Security

Business is a never-ending tug of war—you have successfully encouraged your customers to add items into their cart, but understand that the battle is only half won. You will need to close the sale and ensure that no carts become abandoned. 

Ensuring that your products remain flowing and never stuck in the limbo is paramount to your business success, just as vital as lead generation and promotional strategies. You need to let your customers know that they’ll be getting value for money, and that your products will deliver above and beyond.

That said, here’s how to reduce cart abandonment and encourage solid trust:

1 – Make sure that you have SSL certificates on your site

A Secure Socket Layer (SSL) certification directly translates to a trustworthy brand. Displaying it on your online store certifies that you are indeed trustworthy and credible, letting them know that you value your customers’ online security. SSL certificates signify the protection of your clients’ valuable information through encryption and ensures that they are being handled securely. 

Customers are more likely to trust your brand if you have a visible SSL certificate. You may add visual cues to the field wherein they must place their credit information, such as security icons and borders. These let your customers know that you are using a secure method of transaction.

2 – Offer a reliable and 24/7 customer service

If customers are curious about certain aspects of your brand, they may have some inquiries and will attempt to reach out to you. They may do this through your contact number, social media pages, or your business’s e-mail address. It’s crucial that you attend to these inquiries as soon as possible and answer any questions clearly.

Customers are more likely to trust your brand if you give a clear and complete answer within a few minutes of asking, as customers may get impatient and lose interest if you keep them hanging for too long. Using a live chat feature on your website can help with this because it allows you to connect with your customers in real-time and provide them with the information they need. It also allows you to negotiate with your clients and easily make deals.

3 – Make sure that they experience personalized shopping

Thousands of other eCommerce entrepreneurs likely offer similar products and services, so how do you ensure that you standout? Building trust is the answer, and one crucial aspect of that is tailoring shopping experiences according to your customers’ preferences. By making the shopping journey fir to their unique tastes and expectations, you build trust unlike any other.

One of the best ways to do this is to allow your web pages to be translated to their native language. Offering diverse payment methods is also key, as this will unconsciously tell them that you care and are willing to go above and beyond. 

Building the Best Business with a Hosted Payment Page

To ensure that your carts get successfully checked out, invest in trust. In the landscape of eCommerce, your customers need to know that you are reliable and trustworthy, promising to deliver them the best products possible. One of the best ways to do that is through reliable customer service, SSL certificates that encourage security, and of course, a personalized shopping experience through diverse payment methods.

If you wish to invest in diverse Stripe checkout methods, Payment Page can help. We offer you a WordPress plugin to create a hosted payment page, allowing you to diversity your payment methods and accept payments from international clients. Building trust has never been easier—reach out to us for more information. 

Payment Page, an innovative WordPress payment plugin, helps you create a customizable payment form in less than 60 seconds.

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