How to make your checkout pages more effective

Brandon Ernst, Founder & CEO
Brandon Ernst, Founder & CEO
How to make your checkout pages more effective
Despite business progress, shopping cart abandonment remains a widespread issue. Customers will examine your inventory, read customer reviews and place an order, only to change their minds and not pay. Nearly 70 percent of all shopping carts are abandoned, resulting in a pillar of lost revenue

1. No more abandoned shopping carts
A high rate of abandoned carts indicates that your business isn’t converting customers. Maybe you have too many form fields or a long checkout process. Make the checkout process as quick and easy as possible by removing unnecessary fields.

If customers wait too long to submit their order, they may abandon it. If customers feel rushed, they’ll abandon their carts more often.

2. Reduce the number of form fields
The checkout process should be seamless, quick and effortless. Customers should be able to complete the checkout process in less than two minutes. The less time your customers require, the less likely they will abandon their carts.

Make sure that you aren’t requesting too much information. You want to gather only the necessary information that is required to process the order.

3. Include guarantees in your checkout page
Customers want reassurance that what they purchase is a good value for their money. They want to know that the product they’re about to purchase is high quality and that they can trust it.

You can provide guarantees by offering a money-back guarantee or a satisfaction guarantee. You can also add reviews from your past customers on your WordPress, where they can share their opinions on your products.

4. Add more payment options Customers may abandon their carts to rethink their purchases. They may change their minds about items, quantities, or payment methods. Your website’s checkout pages should be user-friendly, so customers don’t feel rushed.

5. Get a Payment Page Plugin
A Payment Page plugin manages user authentication and payment details, like credit card and billing address. This plugin lets you customize your checkout page for your brand. A Payment Page plugin reduces abandoned carts by providing a secure online transaction.

You can integrate this plugin with your online shopping cart so customers can check out on one page. It expedites checkout.

Checkout pages are an essential part of an eCommerce store. When done properly, they can help you generate significant revenue by making it easy for customers to purchase your products. They also provide you with an opportunity to upsell and cross-sell your products.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.

Share This Post

Brandon Ernst

Brandon Ernst

Brandon Ernst is the founder of Payment Page. He writes about eCommerce and other interesting topics in the WordPress space. You can follow his journey on Twitter.

Follow on Twitter >

Subscribe for Deals and Updates

We'll never share your email or spam you.

More To Explore

Need to accept online Payments?

It's easy to get started today

Online Checkout Illustration