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eCommerce

3 E-Commerce Payment Mistakes That Can Affect Your Sales

While plenty of website traffic can translate to more sales, this is not always the case. Your SEO or PPC strategies can push all the users to your website, but without further consideration for its design, a website might underperform in terms of turning visitors into buyers. 

There is no such thing as a perfect system. It is impossible to convert every single visit into a purchase, but it is nevertheless important to aim for as high a conversion rate as possible. If you’ve got a great site design and plenty of interest for your product, though, what could be the issue? We’ve got one culprit you may want to consider: your payment page.

How quickly your customer converts into a purchase often depends on how many clicks it takes to get to your payment form. That being said, this article will talk about what else you can do on your business website and what mistakes you can avoid making that can expedite the process other than the obvious route of reducing clicks. Here are some of these strategies:

1. Not informing the customer of their checkout progress

We’ve spoken before about the importance of making sure your website is easy to navigate. This means making it as easy as possible for visitors to get from your landing page to your checkout page. Beyond the ease, though, you can take things a step further by showing them how far along they are in the process. 

Customers might find it tiring to be forced to endure all the steps needed to make online deliveries, such as inputting their address, filling in their contact and payment information, and so on. If they are made aware of how close they are to the finish line, though, they may be more inclined to complete the purchase. A progress bar also adds a layer of transparency that might just provide enough transparency to make them feel more comfortable. 

2. Not allowing guest checkout

The numerous website data breaches of the last decade resulted in billions and billions of accounts and various details being leaked to unscrupulous criminals on the internet, and as such, users are now more reluctant to hand over their details to just any website. 

Allowing your customers to check out items as a guest can help them feel more comfortable about their purchase. It addresses their security concerns and can expedite the process—especially since they don’t have to go through the extra step of making an account. 

3. Not disclosing delivery and other additional charges

Nothing turns off a buyer more than surprise charges. It is the reason why 7 out of 10 buyers abandon their shopping carts right before the final step. Even before your customers reach the payment page of your website, they should know exactly how much they’re paying for. 

Customers have to be made aware of any and all charges as early as possible, so that they don’t feel like they’ve been fooled into paying more. If possible, try to offer promotions that give your customers perks like free shipping or small gifts depending on how much they buy. 

In conclusion

The payment process is an important aspect of the customer experience. As such, it must avoid the previously mentioned mistakes. Avoiding these mistakes can allow you to offer your customers two things: transparency and security. These are just two of the most important things to think about when designing your website and payment page. 

If you need a payment page builder, send us at Payment Page a message. We have the expertise to make this process more convenient for your customers, turning those visits into purchases. 

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Marketing Tutorials

A Guide to Designing a Payment Form Users Will Love

In any online eCommerce site, the most important element of the site is the payment form. Without it, customers would not be able to checkout and complete their purchases, which is what any online business wants their site visitors to do. This is why investing time and resources into a payment page builder is crucial.

A hosted payment page can make a world of difference in improving your sales and bounce rates. While many business owners choose to simply put a PayPal link on their checkout page, they’re missing out on a big opportunity to generate better returns. Many customers fail to understand how PayPal works or don’t want to create an account, preferring to utilize other more familiar payment methods. 

The Trick To eCommerce Sales? Reduced Friction During Checkout

The general rule of thumb with eCommerce is that when people access the payment form, you will want them to have the fewest steps possible. This reduces the chances of them putting extra thought into their order and abandoning the cart. The more steps you place on your payment page, the less likely people are going to continue placing their orders. 

Here are some steps to reduce bounce rates and keep people from receiving friction when transacting with your business:

Explore Hosted Payment Pages

If you are spending your resources on getting people on your website, it doesn’t quite make sense to send them elsewhere when it is time to pay. This is why using payment forms like Stripe is amazing. Stripe offers amazing customizability and integration with your website. This payment form is best used because it is all done on your site’s domain, without bringing up external windows as PayPal would. 

It also looks much nicer than just slapping on a PayPal button, as the whole user interface can be customized to fit your business’ theme and needs. 

Multiple Payment Methods Are Always Welcome

In today’s world, people pay for their purchases using a variety of methods. If a business only has one kind of payment method available when it is time to checkout and their preferred one isn’t available, there’s a chance they will abandon their cart. To continue generating revenue and keeping sales at a high, be sure that payment methods are available, from credit cards to installment payments for more expensive items. 

Offer Checkouts Without Needing An Account

A good way to have a high bounce rate at checkout is to mandate people to create accounts to be able to check out. People do not appreciate having to take additional steps in order to buy something they are unsure about purchasing a second time. This makes it more likely that people will abandon their carts and leave you with fewer sales. 

By making the account creation suggested but not mandatory, you can ensure that people who want to just try out your products will think less about buying and go through with the purchase. 

Make The Whole Site Look And Feel Legitimate

Many people rely on the look and feel of a website, which includes everything from the homepage to the payment form. If you are investing in website design, it only makes sense to also invest in a payment page builder to make the checkout process give off a legitimate feel. With all the scammers on the internet, people are very skeptical about online purchases. Ensuring your website has a high-quality payment form will be a huge plus. 

Choose a good hosted payment page that has certifications for SSL encryption, as well as complying with the PCI SSC standards for maximum safety. 

Conclusion

A hosted payment page is integral in any online business website’s success. Having it well built and running smoothly will convert multiple leads into followers. By reducing your payment form’s friction rate, this will ensure better sales over time, as more steps entail more room for second thoughts. 

Payment Page aims to assist international businesses of any scale craft easy-to-use and highly customizable payment pages using apps like Stripe checkout. If you want a better way to run your business’ checkout pages, sign up for our services to be notified when we launch. 

Categories
Business

3 Online Payment Options Your Business Should Consider

With opportunities for online growth becoming far more abundant, your business may have an easier time than you might think making your online presence profitable.

Amid all the tremendous changes that have been happening in the e-commerce marketplace, one strategy you can prioritize to ensure profitability is adding more payment options for your customers.

Why the number of payment options you offer matters

It is now more important to provide your consumers with as many payment options as you can. Methods such as Credit Cards, Apple Pay, Google Pay, and ACH, can provide your business with the necessary means to make your products or services much more available to your customers.

Although it may seem quite simplistic at first, undertaking this very task opens up a wide range of opportunities to conduct even more transactions. The main reason this simple approach works so well is that more and more customers seek convenience in their checkout experience.

By taking advantage of the opportunity to add more payment options to your checkout page, you can make the overall purchasing experience much more comfortable for customers, which is a big incentive in itself. To best understand how your business can capitalize on this technology, let’s go over three online payment options that you should consider:

Credit card processing

Among all the different payment options that online businesses can provide, credit card processing still holds its place as one of the most popular options that customers seek.

With the proper credit card processing system and a linked internet merchant account, you can customize your website with a payment option that allows customers to comfortably make payments in a matter of seconds. Fortunately, setting up a payment page doesn’t have to be a complicated process as today’s hosted payment page options—such as Payment Page—can handle the task for you without the need for you to set up an entire website!

If you’re the DIY kind of person, there’s also a free WordPress plugin to get started.

Automated Clearing House (ACH)

ACH payments are electronic payments that get processed through the Automated Clearing House network. A centralized system then serves as a middleman to facilitate the transfer of funds from one bank account to the intended destination.

Although ACH payments require more information to carry out a transaction—bank name, account number, ABA routing number, and the name of the account owner—this option is cheaper due to lower processing fees compared to traditional checks and credit cards. It’s easier to track, too, with electronic records automatically collected with every transaction.

Apple Pay and Google Pay

Contactless mobile payment systems like Apple Pay and Google Pay are gaining traction these days due to their speed and efficiency. There is no longer a need to slide a card at a point of sale (POS) terminal — all it takes is for the customer to hold their device near a payment terminal (an NFC reader) to complete the transaction. This type of payment option allows for quick and hassle-free transfers, improved efficiency, easy implementation, and enhanced security. 

Final Thoughts

Thanks to modern online payment options, businesses now have a valuable opportunity to make their consumer experiences far more convenient than before. With the help of the right option in place, you’ll be able to see tremendous results in your UX and profit rates in no time!

Payment Page is a WordPress plugin and Website-as-a-Service that allows you to create a simple and easily customizable payment page with your own payment gateways, providing customers a more convenient experience of conducting transactions with your business on the internet. If you want to set up a beautifully designed payment page to accept customer payments, you can get started today. .