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Marketing

How to make your checkout pages more effective

Despite business progress, shopping cart abandonment remains a widespread issue. Customers will examine your inventory, read customer reviews and place an order, only to change their minds and not pay. Nearly 70 percent of all shopping carts are abandoned, resulting in a pillar of lost revenue

1. No more abandoned shopping carts
A high rate of abandoned carts indicates that your business isn’t converting customers. Maybe you have too many form fields or a long checkout process. Make the checkout process as quick and easy as possible by removing unnecessary fields.

If customers wait too long to submit their order, they may abandon it. If customers feel rushed, they’ll abandon their carts more often.

2. Reduce the number of form fields
The checkout process should be seamless, quick and effortless. Customers should be able to complete the checkout process in less than two minutes. The less time your customers require, the less likely they will abandon their carts.

Make sure that you aren’t requesting too much information. You want to gather only the necessary information that is required to process the order.

3. Include guarantees in your checkout page
Customers want reassurance that what they purchase is a good value for their money. They want to know that the product they’re about to purchase is high quality and that they can trust it.

You can provide guarantees by offering a money-back guarantee or a satisfaction guarantee. You can also add reviews from your past customers on your WordPress, where they can share their opinions on your products.

4. Add more payment options Customers may abandon their carts to rethink their purchases. They may change their minds about items, quantities, or payment methods. Your website’s checkout pages should be user-friendly, so customers don’t feel rushed.

5. Get a Payment Page Plugin
A Payment Page plugin manages user authentication and payment details, like credit card and billing address. This plugin lets you customize your checkout page for your brand. A Payment Page plugin reduces abandoned carts by providing a secure online transaction.

You can integrate this plugin with your online shopping cart so customers can check out on one page. It expedites checkout.

Checkout pages are an essential part of an eCommerce store. When done properly, they can help you generate significant revenue by making it easy for customers to purchase your products. They also provide you with an opportunity to upsell and cross-sell your products.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.
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Marketing

How to improve your online checkout process

Online shopping is a billion-dollar industry, and you likely use it often. There’s nothing more disappointing than to find out you’re only halfway done when you start entering your credit card information. Why? Simply put, many things can derail your checkout process and make it much less efficient.
To help you optimize your process and increase the likelihood of completing a purchase, we’ve created this handy guide on how to streamline your layout, reduce distractions on the page, and install a payment plugin.

1. Consider editing the layout of your checkout area

• Reduce text to improve load time.

• Use a separate button for each address.

• Make the order summary section short and sweet.

• Get rid of the order confirmation email and corresponding link inside your cart.

• Hide checkout buttons that don’t apply to your store and only display what you need.

2. Minimize distractions on your checkout page

These distractions can keep customers from paying attention to the one thing that matters most, the checkout screen.

• Get rid of anything that’s not on the checkout page. This includes other navigation options such as “about us” pages, help sections, shipping options, etc. Have only one checkout button that’s visible at all times.

• Get rid of anything that doesn’t apply to the checkout process in your store. This includes options for product customizations, sub-categories, and separate tabs for each product variation (for example, color). Display only one option as the default and hide all non-checkout options from view.

• Get rid of any unnecessary product variations or options. For example, don’t show individual items on your order page if you sell products in sets or bulk quantities. Do this by adding a unique “no items” option to the cart area, just like a regular product. This will make it easier for your customers to view and select the correct type of product they want without getting distracted by all your other options.

• Remove excessive text and use only images to explain the process. For example, instead of writing that shipping costs vary depending on the delivery type, place a picture of a map with the different zones marked “Free” or “Low Cost.”

3. Get a Payment Page Plugin from Payment Page

A payment page plugin is a great way to ensure your checkout process is as streamlined as possible. It allows you to do away with any page redirects and consolidate everything into one easy-to-use page. In addition, you can easily customize the payment page to include billing options such as PayPal, Stripe, and Google Checkout.

As you can see, ensuring your checkout process is as streamlined as possible will help you increase the likelihood of completing a sale. And that’s exactly what every online retailer strives to do to get customers to buy more products.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.
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Business

Contactless Payments: How Exactly Do They Work?

While contactless payments have been around since as early as 2007, their ease of use and tap-feature is more important today than ever before. It first started with credit cards having a chip that works by transferring data to a terminal that has a proper reader, removing the need for a swipe or a pin-input. Nowadays, technology has evolved significantly that even digital wallets and payment systems like Apple Pay and Google Pay require nothing more than your phone for transactions. 

Not only is this convenient, but 2020 has found this feature especially useful to avoid unnecessary contact with items that can transmit the COVID-19 virus. Thanks to the radio frequency identification technology, or also known as RFID, these signals can be picked up from a set range for ease of use. 

Contactless Payments

As mentioned above, contactless payments work through chips that have RFID technology to transmit radio waves to a reader. If you are using a credit card, make sure it has the chip for contactless transactions, such as Visa’s payWave and other similar markings on a credit card. When utilizing mobile device-specific payment apps like Apple Pay and Google Pay, your phone must have what is called near-field communication (NFC) to transmit data. 

When paying for items, the POS system will usually display an option to tap your card or phone, which should be just as easy as holding it nearby the screen of the terminal. This technology is often not perfect either, meaning it can fail and require you to input your pin instead. 

How This RFID Technology Is Used

Contactless payments are usable with many devices, as it is slowly becoming a standard for all technologies. While the most common are credit cards and mobile devices; fitness trackers, watches, key fobs, and stickers are also now utilizing RFID technology. These cards are also often used to open doors and gates, as security passes, and other kinds of payment areas. 

Where Can This Be Used?

This technology is great because it is now being recognized by places all around the world. Contactless payment can be used at retail stores, restaurants, bars, cafes, and other automated services for ease of transaction. In some countries, these have even been integrated with public transportation to expedite the riding process. 

What Are The Advantages Of Using Contactless Payment Systems?

Using this system saves a significant amount of time and effort you would normally be using to punch in your pin number. Having your phone set up to be your wallet means carrying less cash and cards all the time while also saving you the trouble of fishing around your bag. 

Nowadays, COVID-19 is serious, and the fact that you can pay with your credit card or even Apple Pay and avoid touching money makes going out much safer. It is known that the virus can be spread through money due to its fabric material, so going down the route of cashless transactions using contactless payment will expedite everything. 

What Are The Risks Of Using Contactless Payment Systems?

The issue with contactless payments is that if someone else gets a hold of your card, or your wallet or phone is stolen, they can use it to make purchases without any need for a pin input. The fraud activity due to RFID technology is high, so be sure to report any missing cards as soon as possible and check your credit card statements on a regular basis. Report any suspicious and unrecognizable transactions to your bank whenever you see them. 

Conclusion

This technology has proven to be extremely effective and efficient not only for payments and transactions, but also for other aspects of business such as security and identification. Thanks to RFID technology, there have been many advancements towards the ease of business, but has also come with risks due to fraud and safety concerns. 

Creating an easier way for your business to accept payments has never been easier with Payment Page, wherein our WordPress plugin can create a hosted payment page with ease. Sign up for our services on our website to be at the forefront when we launch our products. 

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Stripe Tutorials

How to Accept EPS Payments through Stripe: A Guide

Countries operate in preferences, and the very same applies to payment methods. In the charming country of Austria, customers expect to pay through the EPS, which is a local online transfer payment method. Developed by Austrian banks and the government, EPS is an authenticated bank debit that allows immediate and secure payments. With over 2.5 million Austrian bank account holders, turning EPS down as a payment method can be detrimental to your business venture. 

Customers are able to choose EPS as their preferred method of payment during checkout, then selecting their bank. They will then be asked to login their details, promoting them to authorize the payment before crediting to your business account. 

If you wish to enter the Austrian business landscape, adopting the EPS payment method is a must. Dominating a market share of a whopping 18%, 80% of online businesses in Austria make sure that they offer the payment method—without it, your customers will be unlikely to trust your brand. 

If you wish to learn how to win over Austrian trust and engagement, here’s a quick guide for you:

How will it work for my business and future Austrian customers?

Step 1: Once your customers are satisfied with the items in their cart, they will checkout on the website. Stripe will then allow them to choose EPS as their preferred method of payment, compelling them to continue the transaction.

Step 2: As they get redirected to the EPS page, they will be asked to choose their bank on a highly secured page. Account credentials will then be inputted into the interface, to be then authorized using a scanner or SMS. 

Step 3: Once the account details have been verified, the customer will receive a message informing them that the payment has been completed. Funds will be transferred to your business account, and your move to ship out the item will be the next step.

How are disputed payments and refunds resolved? 

Given the nature of EPS, the risk of unrecognized payments or fraud is low. Customers are asked to authenticate the payment with their respective brands, meaning that you will not have to deal with disputes turning into chargebacks—your Stripe account will remain untouched. For refunds, on the other hand, EPS allows customers up to 180 days after the payment date. 

What advantages will I be able to enjoy?

The advantages of the EPS payment method for the customers are undeniable, but what kind of privileges will you enjoy as a business? 

For one, you’ll be able to enjoy a real-time online payment method. This means that you’re offering unparalleled convenience to customers, all without the risk of returns and disputes. You’ll also be able to enjoy the advantages of offering a trust local payment solution, which is exactly the prompt you need to increase sales. 

Payments initiated cannot be reversed by the bank, and your Stripe business account will remain intact. Customers are also automatically enrolled, saving you the trouble of conducting registrations.  

Need the Help of A Hosted Payment Page?

The modern marketplace is highly competitive. With so many merchants and entrepreneurs in the space, it can be difficult to win over new customers, especially in a new target audience. It’s therefore vitally important that you know exactly what compels prospective customers to trust your brand. In more ways than one, simply offering their most preferred payment method can do wonders for your business venture. 

To discover payment methods to try, Payment Page is ready to help! Offering a payment page builder integrated with Stripe, we’ll help your business soar into new heights. Dedicated to helping entrepreneurs diversify their business operations, we’re exactly what you need for continuous growth, security, and reliability. To learn more, reach out to us today! 

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Stripe Tutorials

How to Accept Apple Pay Payments through Stripe: A Guide

Apple Pay is among today’s leading digital wallets for iPhone, iPad, and Apple Watch users. To make online payments, users verify their transactions with Face or Touch ID, or simply input their Apple passcode. Apple’s pioneering two-factor authentication is what makes it a go-to payment method for users seeking security and avoiding the risk of disputes. If you’re in the process of introducing Apple Pay to your hosted payment page, here’s what you need to know. 

What Does Apple Pay Entail?

Apple Pay is applicable to use wherever it’s supported as a contactless method and present mostly in eCommerce marketplaces and on-demand services. It can support recurring payments, such as those on a subscription, and can provide refunds to unsatisfied customers. 

Apple Pay is a popular gateway across the U.S., supporting major banks and credit unions such as American Express, Visa, and MasterCard. Its system is also applicable to holders of federal-payment cards such as the Direct Express Network and GSA SmartPay. 

Apple Pay doesn’t save transaction information or credit card details onto its server, making it a secure method of payment. Instead, it replaces your details with a number or token and creates a Device Account Number for each card. These tokens are encrypted, and merchants have no direct access to your card. 

Apple Pay – Website Applications

To best support Apple Pay as a collection option, consider incorporating a Stripe system into your payment gateway. With Stripe, your storefront enables frictionless payments and eliminates the need to input payment and shipment details manually. 

To integrate a seamless Apple Pay experience into your desktop website, allowing shoppers to check out with a fingerprint is the first step. In a single touch, you can receive payments, streamlining shipping methods, and gather contact information to exchange physical goods and subscriptions. 

In 2019 alone, Apple Pay conducted roughly 10 billion transactions. Now available on various markets, your desktop shop can accommodate international customers, who make up 85% of Apple Pay users outside of the U.S.

Apple Pay – iOS Applications

With iOS SDK, eCommerce sellers can accept Apple Pay transactions through a unified source. Customers can quickly settle physical goods—such as clothing, groceries, electronics, or appliances—and services—such as club or gym memberships, hotel reservations, and event tickets—in a single touch. 

Customers using their mobile devices to shop online need only to set up their Apple Wallet and connect their credit, debit, or store cards to start shopping. In some cases, user banks may request additional verification—but the process is relatively quick. 

Conclusion

Increasing eCommerce sales has just as much to do with the payment options you make available as to how beneficial your products and services are. By introducing new payment gateways and incorporating various “trust” factors into your payment page, you can encourage more sales on your website. 

To achieve a beautifully designed checkout page, join us at Payment Page and get up to a 30% discount upon the first launch. With our intuitive payment page builder, you can facilitate a payment process even without a unique website.

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Stripe Tutorials

How to Accept Alipay Payments through Stripe – A Guide

Operated by the Ant Financial Services Group, Alipay is China’s most preferred payment method. Functioning as a digital wallet, it has become a popular platform, earning over one billion active users worldwide since its inception. Its growth isn’t stopping anytime soon, especially since various corners of the world house Chinese immigrants, all of which continue to use Alipay as their main mode of digital transactions. 

Seeing as it has reached global success, Alipay also is also used by eCommerce merchants and other marketplaces, along with on-demand services. It accepts a wide variety of currencies, including USD, EUR, CAD, and AUD, among others. 

Alipay users are allowed to pay via their mobile phones or on the web, via a secure method that requires their login credentials. Funds used to pay for goods and services are withdrawn from their bank accounts or Alipay accounts, ensuring hassle-free and secure payments. 

If you plan to target Chinese consumers, hosting Alipay is the best route to go. Supported through Stripe, you’ll be able to gain the trust of Chinese customers from all over the world. Seeing as these prospects are lovers of online shopping, your business venture should be enjoying growth and prosperity. To successfully offer Alipay for your future Chinese customers, here’s a quick guide for you.

How Alipay Works 

For on-demand service and mobile payments: 

Step 1: Once your customer is ready to pay for the items on their cart, they will be redirected to the payment gateway where they will be free to choose Alipay as their payment method.

Step 2: They will be then redirected to Alipay’s secure platform, where a QR code will need to be scanned. This will then enter the code from the mobile phone, prompting it to redirect onto another secure page.

Step 3: The customer will receive a message notifying them that the payment has been successful. Depending on your website’s mechanism, the customer will be directed back to your site for further browsing.

For web page payment: 

Step 1: Upon checkout, customers will be allowed to choose Alipay as their preferred method of payment.

Step 2: They will be redirected onto a secure page, where they will be required to input credentials for verification. 

Step 3: Once credentials are successfully inputted, the customer will be notified that their payment has been successful. 

How do I deal with disputed payments and refunds?

Given Alipay’s secure nature and authentication methods, there is little to no risk of fraud or unrecognized payments. Your Stripe account will remain untouched, especially since chargebacks cannot happen. However, Alipay users will be promoted by Alipay to directly contact you—should any issues arise, you will be given the option to contact your customers directly. 

Refunds, on the other hand, are allowed up to 90 days after the payment. Refunds only take 5 minutes to complete, and Stripe keeps you posted about the refund status. Should the refund process pay, however, you will be compelled to look for alternative options to transact with your customer. 

The Magic of A Payment Page Builder 

As the world progresses further into the digital age, customers continuously look for ways to make their lives easier and more convenient. As such, it’s only logical that they choose merchants that offer them the very same notion. In an increasingly competitive marketplace, your competitive advantage will come from your customers. You need to make them choose you, and one of the best ways to do that is by offering them the best payment methods possible.

For a hosted payment page you can trust, Payment Page is the place to go. We offer you payment options that help diversify your business, ensuring that you remain competitive and growing even in a tough market. Through our specially designed WordPress plug-in, you can now offer credible and secure options for every customer you wish to pursue. Reach out to us now for more information!

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Stripe Tutorials

How to Accept FPX Payments through Stripe – A Guide

Using Stripe for your online business is an excellent way to provide a fast and easy-to-use platform to grow your eCommerce company. Its ability to secure transactions makes it a popular option for business owners and customers alike. Although its brand-recognition is not as popular with PayPal, it does have its perks and benefits of being a customizable platform for your brand’s needs.

Getting the hang of using your Stripe account can be challenging when dealing with international clients. Thankfully, Stripe allows you to handle different types of payments, depending on the payment method of your chosen demographic.

What is Financial Process Exchange (FPX)?

Expanding your target market is a necessary step to grow your online business. If you’re planning to invest in a Malaysian customer base, you should familiarize yourself with their prominent payment methods.

Financial Process Exchange (FPX) is a payment method that allows customers to perform transactions online using their bank credentials. The Central Bank of Malaysia, Bank Negara Malaysia (BNM), and 11 other major Malaysian financial institutions have access through the PayNet Group, which operates the FPX format.

Why should I enable FPX transactions?

Besides the accessibility of integrating it to a Stripe-based payment page builder on your website’s checkout, the FPX method prevents the risk of fraud or unrecognized payments. Because of the customer’s authentication process, they are confident knowing that they are interacting with their bank’s account. It prevents chargebacks withdrawn anonymously and maliciously from your Stripe account.

As an added safety measure, your customers can refund FPX payment for up to 60 days after their payment transaction. It will take approximately one week for the process to complete, providing them with a notification on your refund status to update on your account. However, a refund can fail if their chosen bank is unable to process it correctly.

How does FPX work?

The popular online payment method redirects customers to their online banking environment through a two-step authorization process. By entering a one-time passcode sent through their registered phone number, the customer can access different payment procedures through their bank accounts.

How do I accept FPX payments in Stripe?

Stripe’s payment processing platform allows different payment methods to cater to different international businesses. If your customers use a Malaysian bank account, they can use the FPX method to complete their transactions. Listed below are the five steps to accept FPX payments in Stripe:

  1. First, your customers must select FPX in your Stripe checkout.
  2. Next, their chosen bank service redirects them to their specific landing pages.
  3. Your customer enters their account credentials to confirm their identity.
  4. The automated FPX method sends them a notification to confirm their transaction.
  5. They receive a confirmation of the accomplished payment.

Your customers will also have the option of returning to your site for payment confirmation. However, this is optional since the transaction is complete by the fifth step.

Conclusion

The advantages of the ever-evolving modern technology allow people to improve the banking systems to fit the banks and the customers’ benefit. The FPX format is one of the many different payment options you consider in expanding your business’s international reach.

We provide business owners with a hosted payment page integrated with Stripe to process their sales transactions. Get in touch with us today to learn more about how you can expand your service’s reach to an international audience!

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Stripe Tutorials

How to Accept ACH Payments Through Stripe: A Guide

The United States offers a humongous market share, one that most businesses highly covet. Due to this, the market has become saturated, as entrepreneurs offering the same products and services scramble to get ahead. How do you gain a competitive advantage in such a marketplace? The answer is simple—offer a diverse payment method, particularly one that includes the Automated Clearing House (ACH) network.

ACH allows credit and debit transfers, enabling customers to send money from their respective bank accounts to a US bank account. Although quite new to the scene, the ACH network saw over 24.7 billion payments in 2019 alone, making it one of the most reliable and safest payment systems today. 

Collecting payments using the ACH credit is relatively easy. You only need to provide a routing and account number to your customers. The paying customer will then initiate the payment from their bank account, but take note that funds can take two to three business days to arrive. 

Direct debit payments, on the other hand, allow you to collect payments directly from your customers’s US bank accounts. You will need their bank account details, as well as permission to gain access into their debit account. Unlike the credit transfer, ACH debit payments can take up to five business days. 

Despite the waiting time, it’s undeniable that adopting the ACH payment system is a business opportunity you shouldn’t pass up. The best part about the ACH payment process is that it can be integrated into your Stripe account—here’s how it works. 

How does the ACH credit transfer process work?

  • Step 1: Once your customer is ready for payment, they’ll proceed to check out the items for payment. They will be asked to choose a payment option, allowing them to choose AHC credit should they wish.
  • Step 2: The interface will lead them to your company’s bank details, as they need these to process the payment.
  • Step 3: Once details have been inputted, they can now send the money into your bank account.
  • Step 4: Upon successful completion, the customer will be notified through a confirmation message.

How do the ACH debits work? 

Step 1: Once satisfied with the items, the customer will be able to choose the ACH debit upon checkout.

Step 2: They will be asked to enter their bank details at a secure interface.

Step 3: Once done, they will receive a payment initiation confirmation. Their funds will then be transferred to your bank account. 

What can the ACH payment method do for my business?

You’ll enjoy faster processing times 

Although payments aren’t immediately available, the ACH payment processing is still faster than checks. Seeing as it’s fully automated and digital, making trips to the bank for check deposits have been eliminated. Hands-free and convenient, your customers will be able to enjoy business transactions at the comfort of their own homes.

Processing costs are relatively lower, making it another business advantage 

Why do people enjoy ACH payment options? Transaction feeds are cheaper than credit cards. You’ll only be shelling out flat fees of $0.20 to $1.50 per transaction, making it another business advantage you must consider investing in. 

Build Your Business Foundation Through a Payment Page Builder 

As we progress further into the digital world, the US market becomes even more competitive. Businesses offering the same products and services exhaust all means to gain attention, such as marketing, advertising, and other methods of promotion. What many overlook is that gaining a competitive advantage can be quite simple—your choice of payment methods, for instance, can be enough to help you gain solid leads. For the best entrepreneurs,  business always means choosing to work smart!

To help you get started, Payment Page is here to help. As a hosted payment page, we’ll help you build your business with the right payment methods, all integrated with Stripe. Expanding your business doesn’t have to be difficult. Allow us to assist you—reach out to us today. 

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Stripe Tutorials

How to Accept Credit Card Payments Through Stripe: A Guide

Entering the global marketplace can be extremely daunting. It comes with magnified ups and downs, and the prospect of appealing to an entirely new marketplace is a challenge in itself. How do other businesses succeed? The answer is quite simple, and it lies in a little plastic piece that has changed the world of consumerism forever—credit cards. 

Credit cards are one of the leading international payment methods, which accounts for almost half of online payment transactions. Visa Mastercard, American Express, JCB, and UnionPay are some of the most well-known, but the list goes on. 

Why are credit cards so popular? They’re issued by banks, which then allows customers to borrow money under terms of credit. They pay the money back within a grace period, which keeps them away from paying for extra fees.

As a widely used mode of payment, eCommerce and marketplace from all around the world accept credit cards, including SaaS subscriptions, professional services, and even on-demand services. 

How do credit cards work through Stripe?

  • Step 1: Once the customer finds their needs met, they checkout and choose the credit card payment option.
  • Step 2: They will then be asked to input their credentials, which is a requirement to complete the transaction.
  • Step 3: Once credentials are placed, the customer will receive a notification informing them that the transaction has been completed. Keep in mind that all payments are immediate. 

Why should your business accept credit cards?

Regardless of your business type, it’s undeniable that accepting credit cards as a form of payment brings benefits to your business. It increases sales and boosts success, bringing forth conversions and sales like never before. 

To fully understand what credit cards can bring to your business, here is a quick rundown of the benefits you can enjoy:

Credit cards legitimize your business 

There’s no other way to place it—credit card payments are crucial to business success. Once you offer it as a payment method, your brand is welcomed to the industry as legitimate. Displaying credit card logos on your website commands authority, letting people know that you are worth transacting with. 

Providing your prospects with options also helps with customer satisfaction, especially when your business sells more expensive products, such as mobile phones. With an option to pay in terms, you gain a competitive advantage. In other words, you improve your place in an ever-competitive market just with the help of a card. 

Credit cards minimize the risks 

You may have dealt with fraud payments in the past, but with credit cards, risks are low. It eliminates the trouble of receiving bad or bounced checks, fake online transfers, and even fake paper bills. You never have to worry about tracking customers and filing lawsuits. With security by your side, you can now focus on other aspects of your business, such as growth and expansion. 

Credit cards are inexpensive business investments 

As a growing business, you may be reluctant to incorporate credit card systems out of fear of budget constraints. As a growing industry, credit card companies now offer merchant services packages, which allows you to work within reasonable budgets. Credit card rates are also low, which provides small businesses with the chance to offer credit cards payment methods. 

In Need of a Payment Page Builder Services? 

If your business does not offer credit card payment methods yet, now is the time to do so. Incorporating it into your business opens plenty of opportunities for success and growth, especially if you wish to expand into an international market. 

If you wish to diversify and expand your business, offering diverse payment options is the way to go. Allow Payment Page to help, a hosted payment page built with Stripe. Gaining a competitive advantage doesn’t have to be difficult. In a highly competitive world, working smart is the best way to get ahead—and that means offering various payment options for markets all over the world. Work with us today!

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Stripe Tutorials

How to Accept Google Pay Payments Through Stripe: A Guide

For Android users, Google Pay is an online shopping savior. Customers can simply select it as a payment method and use a credit or debit card to settle their purchase. You can incorporate Google Play into your hosted payment page, as it is popular among eCommerce websites, digital marketplaces, and on-demand services. 

What is Google Pay?

Relatively new to the payment game, Google Pay launched back in early 2018, consolidating the likes of Android Pay, Google Wallet, and Chrome payment features. Consumers can link their debit or credit cards and use Google Pay as an online or in-store payment method. They can also use the app to transfer money between users if needed. 

How Google Pay Works

Overall, paying with Google is quicker and safer on sites, apps, and in stores. Not to mention, it’s free for both sellers and buyers. 

1. In-Store

In retail shops or restaurants, Google Pay makes for an excellent contactless payment method that incorporates near-field communication technology. To accept these payments at your register, you’ll first need to purchase an NFC-enabled reader and a compatible POS system. Luckily, most POS systems are Google Pay-congruent, to begin with. If your store already accepts Android Pay, you’re in luck—you won’t have to upgrade anything other than your label!

2. Online Stores

Google Pay is compatible with both desktops and mobile devices. To program the service, use your Google Pay API. Apply for a Google Merchant ID on your device and wait for the approval. Then, with a little bit of coding, implement the API onto your page. If you’re not very confident in your coding skills, you can use a POS service that is already Google Pay-integrated.

For customers shopping online with Google Pay, checking out is as easy as one click. Instead of entering payment information every time, they can save their details on a single interface—Google Pay. 

Google Pay Features

Google Pay isn’t just a gateway—it helps sellers incentivize their customers with a heap of enticing features. 

1. Rewards and Gift Cards

Who doesn’t want to be rewarded for shopping? When checking out with Google Pay, customers can access reward points and loyalty perks. If you offer physical gift cards, buyers can upload them onto their Google Pay app and keep track of their balance as they shop. 

2. Store Locator

Visibility isn’t all about SEO (although it plays a significant role). Customers can search nearby businesses that accept Google Pay, allowing your store to pop up on Google Maps.

3. Tickets

In the events industry? If your store offers event tickets, your customers can store them on their mobile phones with Google Pay API. On the day of the event, they can simply present the barcode on their screen. 

4. Services

If you’re collecting rent or providing other services, Google Pay makes for a simple solution. If you receive more than $20,000 in gross receipts per annum, you’ll have to fill out a W-9 tax form. 

Conclusion

The best thing about implementing Google Pay into your portal is that it comes completely free. However, it’s important to note that your credit card provider may charge you with a transaction fee. That being the case, Google Pay is still an ideal payment method for most Android users and is easy to work into your existing payment page. 

With our payment page builder, you can accommodate flexible and global payments—no need to limit yourself to local clients. Join Payment Page today for a 30% discount on a stunning payment portal and other customizable factors.