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Tutorials WordPress

What Is the Best Way To Accept Payments Through WordPress?

What Is the Best Way To Accept Payments Through WordPress
In this tutorial, we’ll talk about some of the best ways to accept payments on WordPress. Spoiler alert: the best way to accept them is through Payment Page!

1. Find a Payment Gateway in Your Home Country

You need to find a payment gateway that accepts credit cards and other types of payment methods in your home country. Many companies support this type of payment method.

On Wikipedia, there are a lot of payment service providers that accept credit cards and other types of payments in your home country. Before you start working with a payment gateway, it’s important that you thoroughly research the various features and fees of the company.

There are a lot of payment gateways that accept credit cards and other types of payments, such as PayPal, 2Checkout, and Stripe. However, there are also many other options.

2. Locate a Compatible WordPress Plugin

Before you start working with a payment gateway, it’s important that you thoroughly research the various features and fees of the company. If you don’t want to pay for a specific plug-in, you can start by searching the WordPress.org repository.

Most plug-ins for WordPress will allow you to accept payments without additional features. However, if you want to add additional features, such as subscriptions or mixed payment options, then a paid extension is required.

Ask yourself the following when investigating WordPress plugins:

•Is there customer support offered?

•What are the reviews?

•Is there enough documentation of the plugin to make an informed decision?

•Will the plugin be easy to set up and use?

•Are there 3rd party integrations available?

Some payment plugins will require you to use a third-party payment gateway to handle the various features of their functions, such as the checkout flow. Some will also require you to use a separate payment engine, such as MemberPress or WooCommerce.

3. Set Up The Plugin and Begin Accepting Payments!

If you decide to use a payment gateway plug-in, you’ll need to make sure that you have the necessary configuration to connect your website to the gateway’s API. This will allow you to securely process payments. The documentation of the payment gateway and the WordPress plug-in should explain the steps involved in setting up the system.

Finding it Difficult to Accept Payments Using WordPress?

There are a lot of articles and guides on how to accept payments using WordPress and PaymentPage. We have a variety of articles and guides that explain how to set up a payment gateway and implement various payment methods. If you have any questions about the payment gateway or the instructions in these articles, please contact our support team.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.
Categories
Marketing

How to make your checkout pages more effective

How to make your checkout pages more effective
Despite business progress, shopping cart abandonment remains a widespread issue. Customers will examine your inventory, read customer reviews and place an order, only to change their minds and not pay. Nearly 70 percent of all shopping carts are abandoned, resulting in a pillar of lost revenue

1. No more abandoned shopping carts
A high rate of abandoned carts indicates that your business isn’t converting customers. Maybe you have too many form fields or a long checkout process. Make the checkout process as quick and easy as possible by removing unnecessary fields.

If customers wait too long to submit their order, they may abandon it. If customers feel rushed, they’ll abandon their carts more often.

2. Reduce the number of form fields
The checkout process should be seamless, quick and effortless. Customers should be able to complete the checkout process in less than two minutes. The less time your customers require, the less likely they will abandon their carts.

Make sure that you aren’t requesting too much information. You want to gather only the necessary information that is required to process the order.

3. Include guarantees in your checkout page
Customers want reassurance that what they purchase is a good value for their money. They want to know that the product they’re about to purchase is high quality and that they can trust it.

You can provide guarantees by offering a money-back guarantee or a satisfaction guarantee. You can also add reviews from your past customers on your WordPress, where they can share their opinions on your products.

4. Add more payment options Customers may abandon their carts to rethink their purchases. They may change their minds about items, quantities, or payment methods. Your website’s checkout pages should be user-friendly, so customers don’t feel rushed.

5. Get a Payment Page Plugin
A Payment Page plugin manages user authentication and payment details, like credit card and billing address. This plugin lets you customize your checkout page for your brand. A Payment Page plugin reduces abandoned carts by providing a secure online transaction.

You can integrate this plugin with your online shopping cart so customers can check out on one page. It expedites checkout.

Checkout pages are an essential part of an eCommerce store. When done properly, they can help you generate significant revenue by making it easy for customers to purchase your products. They also provide you with an opportunity to upsell and cross-sell your products.

Payment Page is a fantastic way to start accepting payments on your WordPress site. Check out our pricing for details or download the free version.
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Stripe Tutorials

How to Accept Przelewy24 Payments Through Stripe: A Guide

Man on his Stripe account

Przelewy24, also known as P24, is a payment method hailing from Poland. It’s regarded as one of the most preferred payment methods in the country, as it is tasked to facilitate transactions and fund transfers between 165 major Polish banks and businesses. Polish regard the payment method highly, especially since it allows them to pay for online transactions using direct online transfers from their bank accounts. 

The platform is also highly secure, as it ensures a 3D customer-authenticated payment completion. Payment confirmation is also immediate and should any issues arise, refunds and partial refunds are readily available for customers. Seeing as the Polish prefer P24 as their preferred method of payment, reaching this target market requires you to adopt Przelewy24 on your business platform. 

The question now stands: how do you do it? This guide seeks to help you understand exactly just that. Through Stripe, you’ll be able to offer P24 as online payment, further winning the engagement of prospective Polish customers. Here’s how:

How will it work for my business and potential Polish customers?

Step 1: Your customers will be directed to your checkout—Stripe will then enable them to select Przelewy24 as their preferred method of payment. 

Step 2: To pay with P24, they will then be led to another secure online environment. Here, they will be asked to authenticate their payment by logging into their respective banks. Account credentials will be inputted, to be then secured through the 3D authentication method. 

Step 3: Once the customer’s details are verified, they will receive a confirmation of the payment being successfully completed. Funds will then be transferred to your business, and the rest of the buying process will ensue. 

Note: Depending on your website’s structure, your customer can either be redirected back to the checkout site for confirmation. Refunds will also depend on your platform, as Stripe and Przelewy24 only serve as third-party payment gateways. Reversing funds fall entirely on the customer and business involved. 

Are dispute payments common? What are the risks involved?

Given Przelewy24’s nature, fraud and unauthorized payments are rare. Customers are required to authenticate their details upon payment, which is directly linked to their personal bank accounts. Due to this, cases of disputes rarely ever happen, but should the issue arise, a chargeback will ensue, to be withdrawn directly from your Stripe account. 

What else should I know about Przelewy24?

Przelewy24 operates under a time out method, meaning that shoppers are only given 15 minutes to complete their transactions. This is counted from the moment they enter the P24 payment page, including the choice of bank and re-direction to the said bank. 

Users are also given the chance to pursue an offline payment transaction, however, but will also be strictly under the 15-minute grace period. With that being said, merchants are advised to let their shoppers know accordingly—payments must be done immediately, or else they risk causing problems upon missing the time-out process. 

Enlist the Help of A Hosted Payment Page

Business owners in the modern world face a big problem—with such a competitive marketplace, ensuring that customers choose their brand can be difficult to accomplish. By choosing diverse payment options, however, you’re able to convince your customers to do more business with you. 

Such is the case with Przelewy24—as the leading payment method in Poland, you now open doors of opportunity to further your business reach. All it takes is the help of Stripe and a hosted payment page, and you’re all set!

If you wish to discover more payment options, work with Payment Page! We’re a payment page builder integrated with Stripe, making it easier for business owners like you to diversify their business operations. Through our special WordPress plugin, you’ll be able to witness secure and reliable options, best fit for a growing business! 

Accept payments from all over the world with us—reach out to us for more information!

Categories
WordPress

What You Must Know About WordPress Payments

WordPress Site on a Laptop on a Table

Bringing money into your eCommerce business is one thing—knowing how to do so involves selecting a payment gateway that best suits your customers’ needs. To achieve a completed checkout, you want to create a hosted payment page that effectively streamlines the process. If you’re hosting your eCommerce shop on WordPress, familiarize yourself with the process of accepting payments on this popular network.

Who is Involved in Processing Online Payments?

When processing online payments, the three parties involved are: 

  1. The merchant, who accepts credit card payments through an acquirer, who deposits them into a payment processor. 
  2. The customer, who initiates the payment using a credit or debit card. 
  3. The technology, which includes a payment processor and gateway.

WordPress Payment Processors Vs. WordPress Payment Gateways

Though seemingly identical, payment processors and gateways are different in that: 

  • Processors are intermediaries who handle transactions in bulk, managing risks between credit card companies and your business, collecting financial data, and transferring funds. 
  • Gateways are third-party tools that evaluate and process customer payments. They must be Payment Card Industry Data Security Standard compliant and can shoulder direct or indirect payments. 

Some all-in-one providers will offer both processing and gateway services, which may occasionally eliminate the need for a merchant account. 

Choosing the Appropriate Processing Solution

Selecting a gateway isn’t as simple as looking at a comparison table. How you accept payments will depend on what you sell and who you sell to. Before selecting a payment gateway, consider the following. 

1. What Payment Options Do You Accept?

Most online businesses will accept debit and credit card payments, of which debit transactions adhere to smaller fees. To process credit card purchases, some retailers may require at least a $10 buy to shoulder higher fees. However, some consumers prefer to use Apple, Android Pay, and Venmo to shop online, which is something for your business to consider. If you offer subscriptions, ensure that your processor can support this need. 

2. Who Do You Sell To?

If you sell your products internationally, you’ll have to work with a processor that can support various currencies and languages. However, not all processors will be compatible with your specific bank.

3. What Fees Can You Shoulder?

Parties that handle transactions will likely receive a cut of the total amount processed. Credit and debit cards will usually incur an interchange fee, assessment fee, and merchant fee that will depend on your merchant bank or credit card association. If customers file disputes, you’ll also need to pay for a chargeback, which can vary according to your processor. 

4. Other Considerations

When dealing with sensitive information, you’ll want to ensure customers that they can consult with 24/7 support regarding their purchase. To cater to even more potential customers, use a mobile-compatible platform. On your end of the spectrum, consider the fees you can comfortably afford and whether they offer the necessary features that can deliver your payments on time.  

Stripe as a Payment Processor

Of the WordPress payment processors that fit the bill, Stripe is quickly rising to in-demand status. With Stripe checkout, you can zero in on security and anti-fraud measures. Because transactions are handled on-site, you gain more control over the checkout process. 

As compared to PayPal, Stripe boasts lower transaction fees and transfers the money to your bank in just 2 days. With it, you can also personalize your checkout page and support mobile and desktop transactions that accommodate Apple Pay, Amazon Pay, and Venmo. 

Conclusion

One of the most overlooked aspects of setting up your eCommerce website, payment processing can ultimately affect your bottom line. When selecting a provider, consider a system that is seamless, inclusive, and secure. 

To receive your payment in minutes, sign up for our up-and-coming payment page builder. At Payment Page, you can expect beautifully designed layouts that are intuitive and clearly display your business information. 

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Marketing

How to Increase Conversions On Your Donation Page

Donate Prompt

A common mistake that newbies often make when it comes to online fundraising is assuming that they need just one donation page. The truth is, donors have varied motivations, and what nudges one person to action might not work for another.

Sending your traffic to a single payment form will not generate good returns. If you use different types of pages, like general, campaign, and instant donation pages, you will see better results. 

Here is a closer look at each type of donation page, and how you can use each one:

General donation page

All organizations have a general donation page, but not all present information in a compelling way. To build this page successfully, you must appeal to various reasons people have for giving to charitable causes.

According to a 2018 benchmark report of fundraising campaigns, 83 percent of page visitors leave without donating. To remedy this, you could include a call-to-action headline with a specific ask on your main page.

You can also use bold text and headers for their most compelling points, and show broad reasons for your fundraising. However, keep your message clear and make your points short enough for bullet-point lists. Another option is to offer gifts for certain giving levels to promote engagement.

Campaign donation page

If you just focus on the general reasons people should support your organization, some donors won’t be satisfied. They want to know where their money will go and understand the impact of their donation.

Instead of a general donation page, you can create a campaign donation page. This will provide copy specific to the cause you are raising funds for, merely touching on your organization’s broad goals.

Use a payment page builder to include a progress bar on your form. It will indicate how close you are to the target amount, and a countdown clock to show how urgent it is that people donate. Furthermore, note that videos might not be as useful for pages like these.

Instant donation page

Take a different route to fundraising by using an instant donation page. Instead of acquiring a subscriber and cultivating him for months, an instant page converts subscribers into donors right away. 

They do this by offering a free book, course, or petition to acquire an email address, and putting the donation ask in the context of the freebie. You might see low conversion rates, but that shouldn’t be a problem. Instant pages are more for recouping the costs of your advertising.

Eliminating friction from a donation page

People get discouraged or encounter friction when donating to a cause when there are significant barriers to sending fundings. Things that cause friction include the number of fields a person must fill out, needing to make too many decisions, or having to register for an account to donate.

Remove these barriers by simplifying your donating process. Keep forms short and try not to ask donors how they want their gift designated. Most people are not informed enough to answer this. Keep in mind that removing friction does not immediately translate to more funds raised.

The length of your copy also does not matter as much as how it is written. A short paragraph that conveys your value proposition will work much better than a feature article-length discussion of your organization and its current initiative.

Finally, there are debates about the functionality of the donation shortcut button. When a visitor clicks this, it jumps him past the copy and right to the donation form. Though the shortcut makes it easier to donate, it does not allow the donors to understand the impact of their actions. This can lead to fewer conversions in the long run.

Conclusion

Put yourself in the shoes of potential donors so you can better convince them to participate. Empathy, when coupled with testing and experimentation, allows you to inspire generosity and see significant returns for your efforts.

Get more conversions by having a hosted payment page that integrates various payment methods. Payment Page integrates with Stripe and has a WordPress plugin that allows fundraisers to accept donations easily. Join us today or get in touch for more information!

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Accepting Online Payments Marketing

4 Tips for Boosting Your Checkout Conversion Rate – Our Guide

payments-min

The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in. 

This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.

Why do customers abandon their carts?

There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:

  • The checkout process was too complicated
  • The website was taking too long to load
  • The shipping rates surprised them
  • It was required that they make an account

To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:

1. Try a single-page checkout

In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase. 

That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster. 

2. Allow guest checkout

Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.

You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it. 

3. Offer secure payment options

Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase. 

4. Remove surprise fees

Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases. 

Final thoughts

The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful. 

If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.

Categories
eCommerce

Everything You Need to Know About Transaction Fees

Online Payment Gateway

As a business owner, accepting the cost of payment processing fees is akin to that of ditching a bad habit. Losing $50 off a $1,000 sale may feel like a blow, yet it is the necessary evil of doing business. As fewer shoppers prefer cash payments over the versatility of a credit card, you’ll have to come to terms with the exorbitant fees attached. Here’s everything you need to know. 

Transaction Fees Will Vary

If you’re at a loss for why a $1,000 sale may set you back $40 with one supplier and $50 with another, know that not every payment processing company will adhere to the same fee structure. For instance, PayPal will charge higher fees than other payment processors. Fortunately, business owners have total freedom to shop for a diverse range of fee structures. 

You Can Negotiate Fees

Not satisfied with your current fees? You’re at complete liberty to negotiate them with your processor. The more you rely on a principal processor, the more room you have to discuss a drop in rates and fees. 

Hardware Doesn’t Come Cheap

To process payments, most sellers will use a terminal. Hardware will almost always come with a hefty price tag and long-term contract. However, to find a solution amid today’s primarily digital landscape is as easy as using e-cash, digital wallets, or cryptocurrency instead. 

Different Types of Processing Come With Different Fees

For a hosted payment form to thrive, it must accept various methods of payment. That in mind, one bank may charge higher fees than another. A single transaction might also charge additional costs, such as terminal fees, annual fees, gateway fees, non-compliance fees, and the like. Don’t settle for a low flat rate—you never know what other charges you might incur! 

More People Are Involved Than You Think

Payment processing doesn’t just involve you and your provider. Credit card providers, issuing banks, and processors also play the game. To process business transactions, you’ll need a merchant account and payment gateway. Yes, that’s at least five different entities processing a single transaction!

Payment Processing is Changing

Contrary to where it used to be, the payment industry is continually evolving. Nowadays, you’ll have more than your fair share of processors to select from and various Stripe checkout methods such as smartphone apps or digital currencies. 

Are you catering mostly to Bitcoin users? No problem—there’s undoubtedly a gateway for it. Not to mention, online and mobile point of sale systems make accepting payments more accessible than ever before. 

As the payment industry undergoes rapid change, there’s no denying an inevitable shift in fees and rates as well. 

Conclusion

Unfortunately, there’s no sneaking by payment transaction fees when you run an eCommerce business. The good news is that there are a plethora of options that may best suit your business model. The more thoroughly you learn to navigate a myriad of portals and gateways, the more the fees will pay off in the long run. 

Coming soon, you can launch your eCommerce website with Payment Page’s intuitive payment page builder! Along with the ability to accept various payments, you can supplement your form with a stunning design that gets customers checking out without a second thought. 

Categories
eCommerce

4 Common Online Checkout Blunders and How to Avoid Them

Payment Online

With the majority of business now being conducted online, it is important for every business to have an online presence. While this does make things more convenient for the average consumer, this makes things far more competitive for businesses of all sizes, in all industries. 

For a business to have that competitive advantage online, it must achieve quite a few things. It must have a robust and recognizable brand, it must have good social media practices, and its website must provide a good experience for the user. In this article, we are going to talk about the user experience. In particular, we will go over how your payment process can affect it. 

To that end, here are 4 common mistakes online businesses make when designing their payment process, and the ways to fix them:

1. No mobile checkout

Gone are the days when most users were on laptops. Nearly 60% of internet users in the modern age use their smartphones to make online purchases. That means your mobile interface is more of a priority than ever, including your payment process or stripe checkout process. 

One of the easiest ways to fix this is through the use of a hosted payment page. It is also important to test your website on a mobile device to see how well it looks and how easily it is navigated on a smaller screen. 

2. No guest checkout

Not everyone who goes to your website wants to make an account. Some enjoy guest checkout because the process of filling out a form might take too long, and others might have security concerns. Whatever the reasoning might be, not allowing guest checkout might just turn them off from a purchase entirely. While having that important user data is important, it is still more important to prioritise profit. 

This is relatively easy to fix, as it involves incorporating a checkbox that allows users to skip your user data form. A hosted payment form is also a perfect thing to add. 

3. Too many clicks

Your website must take the fewest clicks possible from your landing page to your stripe checkout. This is the reason why Amazon has a 1-click checkout option, and why so many e-commerce websites have a “Buy Now!” button next to their “Add to cart.” The faster your users and customers can pay and get their order confirmed, the more likely you are to successfully sell them things. 

4. Surprise costs

One of the major reasons for abandoned carts on e-commerce websites is surprise costs. If your shipping and handling costs appear at the end of the payment process, it might prove dangerous for your e-commerce website. Any surprise costs might scare off potential customers, so it is important to give them an idea of the cost of their shipping and handling as they continue to shop.

Another good solution is to offer promotions of free shipping and handling once a certain purchase total has been achieved. 

Final thoughts

The user experience is one of the most important considerations in the design of a website. Your payment process is no exception to this. Even with all the information a customer has to provide, it must be as convenient as possible for them to make a purchase. This can improve your bottom line and elevate your profits. 

If you’re looking for a hosted payment page service, send us at Payment Page a message. We have the skills to make this easier for both you and your customers. 

Categories
Marketing

How to Build Trust During Online Checkout

Website Security

Business is a never-ending tug of war—you have successfully encouraged your customers to add items into their cart, but understand that the battle is only half won. You will need to close the sale and ensure that no carts become abandoned. 

Ensuring that your products remain flowing and never stuck in the limbo is paramount to your business success, just as vital as lead generation and promotional strategies. You need to let your customers know that they’ll be getting value for money, and that your products will deliver above and beyond.

That said, here’s how to reduce cart abandonment and encourage solid trust:

1 – Make sure that you have SSL certificates on your site

A Secure Socket Layer (SSL) certification directly translates to a trustworthy brand. Displaying it on your online store certifies that you are indeed trustworthy and credible, letting them know that you value your customers’ online security. SSL certificates signify the protection of your clients’ valuable information through encryption and ensures that they are being handled securely. 

Customers are more likely to trust your brand if you have a visible SSL certificate. You may add visual cues to the field wherein they must place their credit information, such as security icons and borders. These let your customers know that you are using a secure method of transaction.

2 – Offer a reliable and 24/7 customer service

If customers are curious about certain aspects of your brand, they may have some inquiries and will attempt to reach out to you. They may do this through your contact number, social media pages, or your business’s e-mail address. It’s crucial that you attend to these inquiries as soon as possible and answer any questions clearly.

Customers are more likely to trust your brand if you give a clear and complete answer within a few minutes of asking, as customers may get impatient and lose interest if you keep them hanging for too long. Using a live chat feature on your website can help with this because it allows you to connect with your customers in real-time and provide them with the information they need. It also allows you to negotiate with your clients and easily make deals.

3 – Make sure that they experience personalized shopping

Thousands of other eCommerce entrepreneurs likely offer similar products and services, so how do you ensure that you standout? Building trust is the answer, and one crucial aspect of that is tailoring shopping experiences according to your customers’ preferences. By making the shopping journey fir to their unique tastes and expectations, you build trust unlike any other.

One of the best ways to do this is to allow your web pages to be translated to their native language. Offering diverse payment methods is also key, as this will unconsciously tell them that you care and are willing to go above and beyond. 

Building the Best Business with a Hosted Payment Page

To ensure that your carts get successfully checked out, invest in trust. In the landscape of eCommerce, your customers need to know that you are reliable and trustworthy, promising to deliver them the best products possible. One of the best ways to do that is through reliable customer service, SSL certificates that encourage security, and of course, a personalized shopping experience through diverse payment methods.

If you wish to invest in diverse Stripe checkout methods, Payment Page can help. We offer you a WordPress plugin to create a hosted payment page, allowing you to diversity your payment methods and accept payments from international clients. Building trust has never been easier—reach out to us for more information. 

Categories
Marketing Tutorials

A Guide to Designing a Payment Form Users Will Love

Online Ecommerce Checkout

In any online eCommerce site, the most important element of the site is the payment form. Without it, customers would not be able to checkout and complete their purchases, which is what any online business wants their site visitors to do. This is why investing time and resources into a payment page builder is crucial.

A hosted payment page can make a world of difference in improving your sales and bounce rates. While many business owners choose to simply put a PayPal link on their checkout page, they’re missing out on a big opportunity to generate better returns. Many customers fail to understand how PayPal works or don’t want to create an account, preferring to utilize other more familiar payment methods. 

The Trick To eCommerce Sales? Reduced Friction During Checkout

The general rule of thumb with eCommerce is that when people access the payment form, you will want them to have the fewest steps possible. This reduces the chances of them putting extra thought into their order and abandoning the cart. The more steps you place on your payment page, the less likely people are going to continue placing their orders. 

Here are some steps to reduce bounce rates and keep people from receiving friction when transacting with your business:

Explore Hosted Payment Pages

If you are spending your resources on getting people on your website, it doesn’t quite make sense to send them elsewhere when it is time to pay. This is why using payment forms like Stripe is amazing. Stripe offers amazing customizability and integration with your website. This payment form is best used because it is all done on your site’s domain, without bringing up external windows as PayPal would. 

It also looks much nicer than just slapping on a PayPal button, as the whole user interface can be customized to fit your business’ theme and needs. 

Multiple Payment Methods Are Always Welcome

In today’s world, people pay for their purchases using a variety of methods. If a business only has one kind of payment method available when it is time to checkout and their preferred one isn’t available, there’s a chance they will abandon their cart. To continue generating revenue and keeping sales at a high, be sure that payment methods are available, from credit cards to installment payments for more expensive items. 

Offer Checkouts Without Needing An Account

A good way to have a high bounce rate at checkout is to mandate people to create accounts to be able to check out. People do not appreciate having to take additional steps in order to buy something they are unsure about purchasing a second time. This makes it more likely that people will abandon their carts and leave you with fewer sales. 

By making the account creation suggested but not mandatory, you can ensure that people who want to just try out your products will think less about buying and go through with the purchase. 

Make The Whole Site Look And Feel Legitimate

Many people rely on the look and feel of a website, which includes everything from the homepage to the payment form. If you are investing in website design, it only makes sense to also invest in a payment page builder to make the checkout process give off a legitimate feel. With all the scammers on the internet, people are very skeptical about online purchases. Ensuring your website has a high-quality payment form will be a huge plus. 

Choose a good hosted payment page that has certifications for SSL encryption, as well as complying with the PCI SSC standards for maximum safety. 

Conclusion

A hosted payment page is integral in any online business website’s success. Having it well built and running smoothly will convert multiple leads into followers. By reducing your payment form’s friction rate, this will ensure better sales over time, as more steps entail more room for second thoughts. 

Payment Page aims to assist international businesses of any scale craft easy-to-use and highly customizable payment pages using apps like Stripe checkout. If you want a better way to run your business’ checkout pages, sign up for our services to be notified when we launch. 

Payment Page, an innovative WordPress payment plugin, helps you create a customizable payment form in less than 60 seconds.

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