1. Consider editing the layout of your checkout area
• Reduce text to improve load time.
• Use a separate button for each address.
• Make the order summary section short and sweet.
• Get rid of the order confirmation email and corresponding link inside your cart.
• Hide checkout buttons that don’t apply to your store and only display what you need.
2. Minimize distractions on your checkout page
These distractions can keep customers from paying attention to the one thing that matters most, the checkout screen.
• Get rid of anything that’s not on the checkout page. This includes other navigation options such as “about us” pages, help sections, shipping options, etc. Have only one checkout button that’s visible at all times.
• Get rid of anything that doesn’t apply to the checkout process in your store. This includes options for product customizations, sub-categories, and separate tabs for each product variation (for example, color). Display only one option as the default and hide all non-checkout options from view.
• Get rid of any unnecessary product variations or options. For example, don’t show individual items on your order page if you sell products in sets or bulk quantities. Do this by adding a unique “no items” option to the cart area, just like a regular product. This will make it easier for your customers to view and select the correct type of product they want without getting distracted by all your other options.
• Remove excessive text and use only images to explain the process. For example, instead of writing that shipping costs vary depending on the delivery type, place a picture of a map with the different zones marked “Free” or “Low Cost.”
3. Get a Payment Page Plugin from Payment Page
A payment page plugin is a great way to ensure your checkout process is as streamlined as possible. It allows you to do away with any page redirects and consolidate everything into one easy-to-use page. In addition, you can easily customize the payment page to include billing options such as PayPal, Stripe, and Google Checkout.
As you can see, ensuring your checkout process is as streamlined as possible will help you increase the likelihood of completing a sale. And that’s exactly what every online retailer strives to do to get customers to buy more products.