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WordPress

What You Must Know About WordPress Payments

WordPress Site on a Laptop on a Table

Bringing money into your eCommerce business is one thing—knowing how to do so involves selecting a payment gateway that best suits your customers’ needs. To achieve a completed checkout, you want to create a hosted payment page that effectively streamlines the process. If you’re hosting your eCommerce shop on WordPress, familiarize yourself with the process of accepting payments on this popular network.

Who is Involved in Processing Online Payments?

When processing online payments, the three parties involved are: 

  1. The merchant, who accepts credit card payments through an acquirer, who deposits them into a payment processor. 
  2. The customer, who initiates the payment using a credit or debit card. 
  3. The technology, which includes a payment processor and gateway.

WordPress Payment Processors Vs. WordPress Payment Gateways

Though seemingly identical, payment processors and gateways are different in that: 

  • Processors are intermediaries who handle transactions in bulk, managing risks between credit card companies and your business, collecting financial data, and transferring funds. 
  • Gateways are third-party tools that evaluate and process customer payments. They must be Payment Card Industry Data Security Standard compliant and can shoulder direct or indirect payments. 

Some all-in-one providers will offer both processing and gateway services, which may occasionally eliminate the need for a merchant account. 

Choosing the Appropriate Processing Solution

Selecting a gateway isn’t as simple as looking at a comparison table. How you accept payments will depend on what you sell and who you sell to. Before selecting a payment gateway, consider the following. 

1. What Payment Options Do You Accept?

Most online businesses will accept debit and credit card payments, of which debit transactions adhere to smaller fees. To process credit card purchases, some retailers may require at least a $10 buy to shoulder higher fees. However, some consumers prefer to use Apple, Android Pay, and Venmo to shop online, which is something for your business to consider. If you offer subscriptions, ensure that your processor can support this need. 

2. Who Do You Sell To?

If you sell your products internationally, you’ll have to work with a processor that can support various currencies and languages. However, not all processors will be compatible with your specific bank.

3. What Fees Can You Shoulder?

Parties that handle transactions will likely receive a cut of the total amount processed. Credit and debit cards will usually incur an interchange fee, assessment fee, and merchant fee that will depend on your merchant bank or credit card association. If customers file disputes, you’ll also need to pay for a chargeback, which can vary according to your processor. 

4. Other Considerations

When dealing with sensitive information, you’ll want to ensure customers that they can consult with 24/7 support regarding their purchase. To cater to even more potential customers, use a mobile-compatible platform. On your end of the spectrum, consider the fees you can comfortably afford and whether they offer the necessary features that can deliver your payments on time.  

Stripe as a Payment Processor

Of the WordPress payment processors that fit the bill, Stripe is quickly rising to in-demand status. With Stripe checkout, you can zero in on security and anti-fraud measures. Because transactions are handled on-site, you gain more control over the checkout process. 

As compared to PayPal, Stripe boasts lower transaction fees and transfers the money to your bank in just 2 days. With it, you can also personalize your checkout page and support mobile and desktop transactions that accommodate Apple Pay, Amazon Pay, and Venmo. 

Conclusion

One of the most overlooked aspects of setting up your eCommerce website, payment processing can ultimately affect your bottom line. When selecting a provider, consider a system that is seamless, inclusive, and secure. 

To receive your payment in minutes, sign up for our up-and-coming payment page builder. At Payment Page, you can expect beautifully designed layouts that are intuitive and clearly display your business information. 

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Marketing

How to Increase Conversions On Your Donation Page

Donate Prompt

A common mistake that newbies often make when it comes to online fundraising is assuming that they need just one donation page. The truth is, donors have varied motivations, and what nudges one person to action might not work for another.

Sending your traffic to a single payment form will not generate good returns. If you use different types of pages, like general, campaign, and instant donation pages, you will see better results. 

Here is a closer look at each type of donation page, and how you can use each one:

General donation page

All organizations have a general donation page, but not all present information in a compelling way. To build this page successfully, you must appeal to various reasons people have for giving to charitable causes.

According to a 2018 benchmark report of fundraising campaigns, 83 percent of page visitors leave without donating. To remedy this, you could include a call-to-action headline with a specific ask on your main page.

You can also use bold text and headers for their most compelling points, and show broad reasons for your fundraising. However, keep your message clear and make your points short enough for bullet-point lists. Another option is to offer gifts for certain giving levels to promote engagement.

Campaign donation page

If you just focus on the general reasons people should support your organization, some donors won’t be satisfied. They want to know where their money will go and understand the impact of their donation.

Instead of a general donation page, you can create a campaign donation page. This will provide copy specific to the cause you are raising funds for, merely touching on your organization’s broad goals.

Use a payment page builder to include a progress bar on your form. It will indicate how close you are to the target amount, and a countdown clock to show how urgent it is that people donate. Furthermore, note that videos might not be as useful for pages like these.

Instant donation page

Take a different route to fundraising by using an instant donation page. Instead of acquiring a subscriber and cultivating him for months, an instant page converts subscribers into donors right away. 

They do this by offering a free book, course, or petition to acquire an email address, and putting the donation ask in the context of the freebie. You might see low conversion rates, but that shouldn’t be a problem. Instant pages are more for recouping the costs of your advertising.

Eliminating friction from a donation page

People get discouraged or encounter friction when donating to a cause when there are significant barriers to sending fundings. Things that cause friction include the number of fields a person must fill out, needing to make too many decisions, or having to register for an account to donate.

Remove these barriers by simplifying your donating process. Keep forms short and try not to ask donors how they want their gift designated. Most people are not informed enough to answer this. Keep in mind that removing friction does not immediately translate to more funds raised.

The length of your copy also does not matter as much as how it is written. A short paragraph that conveys your value proposition will work much better than a feature article-length discussion of your organization and its current initiative.

Finally, there are debates about the functionality of the donation shortcut button. When a visitor clicks this, it jumps him past the copy and right to the donation form. Though the shortcut makes it easier to donate, it does not allow the donors to understand the impact of their actions. This can lead to fewer conversions in the long run.

Conclusion

Put yourself in the shoes of potential donors so you can better convince them to participate. Empathy, when coupled with testing and experimentation, allows you to inspire generosity and see significant returns for your efforts.

Get more conversions by having a hosted payment page that integrates various payment methods. Payment Page integrates with Stripe and has a WordPress plugin that allows fundraisers to accept donations easily. Join us today or get in touch for more information!

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Stripe Tutorials

How to Accept Apple Pay Payments through Stripe: A Guide

Apple Pay App

Apple Pay is among today’s leading digital wallets for iPhone, iPad, and Apple Watch users. To make online payments, users verify their transactions with Face or Touch ID, or simply input their Apple passcode. Apple’s pioneering two-factor authentication is what makes it a go-to payment method for users seeking security and avoiding the risk of disputes. If you’re in the process of introducing Apple Pay to your hosted payment page, here’s what you need to know. 

What Does Apple Pay Entail?

Apple Pay is applicable to use wherever it’s supported as a contactless method and present mostly in eCommerce marketplaces and on-demand services. It can support recurring payments, such as those on a subscription, and can provide refunds to unsatisfied customers. 

Apple Pay is a popular gateway across the U.S., supporting major banks and credit unions such as American Express, Visa, and MasterCard. Its system is also applicable to holders of federal-payment cards such as the Direct Express Network and GSA SmartPay. 

Apple Pay doesn’t save transaction information or credit card details onto its server, making it a secure method of payment. Instead, it replaces your details with a number or token and creates a Device Account Number for each card. These tokens are encrypted, and merchants have no direct access to your card. 

Apple Pay – Website Applications

To best support Apple Pay as a collection option, consider incorporating a Stripe system into your payment gateway. With Stripe, your storefront enables frictionless payments and eliminates the need to input payment and shipment details manually. 

To integrate a seamless Apple Pay experience into your desktop website, allowing shoppers to check out with a fingerprint is the first step. In a single touch, you can receive payments, streamlining shipping methods, and gather contact information to exchange physical goods and subscriptions. 

In 2019 alone, Apple Pay conducted roughly 10 billion transactions. Now available on various markets, your desktop shop can accommodate international customers, who make up 85% of Apple Pay users outside of the U.S.

Apple Pay – iOS Applications

With iOS SDK, eCommerce sellers can accept Apple Pay transactions through a unified source. Customers can quickly settle physical goods—such as clothing, groceries, electronics, or appliances—and services—such as club or gym memberships, hotel reservations, and event tickets—in a single touch. 

Customers using their mobile devices to shop online need only to set up their Apple Wallet and connect their credit, debit, or store cards to start shopping. In some cases, user banks may request additional verification—but the process is relatively quick. 

Conclusion

Increasing eCommerce sales has just as much to do with the payment options you make available as to how beneficial your products and services are. By introducing new payment gateways and incorporating various “trust” factors into your payment page, you can encourage more sales on your website. 

To achieve a beautifully designed checkout page, join us at Payment Page and get up to a 30% discount upon the first launch. With our intuitive payment page builder, you can facilitate a payment process even without a unique website.

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Stripe Tutorials

How to Accept Alipay Payments through Stripe – A Guide

Alipay on Smartphone

Operated by the Ant Financial Services Group, Alipay is China’s most preferred payment method. Functioning as a digital wallet, it has become a popular platform, earning over one billion active users worldwide since its inception. Its growth isn’t stopping anytime soon, especially since various corners of the world house Chinese immigrants, all of which continue to use Alipay as their main mode of digital transactions. 

Seeing as it has reached global success, Alipay also is also used by eCommerce merchants and other marketplaces, along with on-demand services. It accepts a wide variety of currencies, including USD, EUR, CAD, and AUD, among others. 

Alipay users are allowed to pay via their mobile phones or on the web, via a secure method that requires their login credentials. Funds used to pay for goods and services are withdrawn from their bank accounts or Alipay accounts, ensuring hassle-free and secure payments. 

If you plan to target Chinese consumers, hosting Alipay is the best route to go. Supported through Stripe, you’ll be able to gain the trust of Chinese customers from all over the world. Seeing as these prospects are lovers of online shopping, your business venture should be enjoying growth and prosperity. To successfully offer Alipay for your future Chinese customers, here’s a quick guide for you.

How Alipay Works 

For on-demand service and mobile payments: 

Step 1: Once your customer is ready to pay for the items on their cart, they will be redirected to the payment gateway where they will be free to choose Alipay as their payment method.

Step 2: They will be then redirected to Alipay’s secure platform, where a QR code will need to be scanned. This will then enter the code from the mobile phone, prompting it to redirect onto another secure page.

Step 3: The customer will receive a message notifying them that the payment has been successful. Depending on your website’s mechanism, the customer will be directed back to your site for further browsing.

For web page payment: 

Step 1: Upon checkout, customers will be allowed to choose Alipay as their preferred method of payment.

Step 2: They will be redirected onto a secure page, where they will be required to input credentials for verification. 

Step 3: Once credentials are successfully inputted, the customer will be notified that their payment has been successful. 

How do I deal with disputed payments and refunds?

Given Alipay’s secure nature and authentication methods, there is little to no risk of fraud or unrecognized payments. Your Stripe account will remain untouched, especially since chargebacks cannot happen. However, Alipay users will be promoted by Alipay to directly contact you—should any issues arise, you will be given the option to contact your customers directly. 

Refunds, on the other hand, are allowed up to 90 days after the payment. Refunds only take 5 minutes to complete, and Stripe keeps you posted about the refund status. Should the refund process pay, however, you will be compelled to look for alternative options to transact with your customer. 

The Magic of A Payment Page Builder 

As the world progresses further into the digital age, customers continuously look for ways to make their lives easier and more convenient. As such, it’s only logical that they choose merchants that offer them the very same notion. In an increasingly competitive marketplace, your competitive advantage will come from your customers. You need to make them choose you, and one of the best ways to do that is by offering them the best payment methods possible.

For a hosted payment page you can trust, Payment Page is the place to go. We offer you payment options that help diversify your business, ensuring that you remain competitive and growing even in a tough market. Through our specially designed WordPress plug-in, you can now offer credible and secure options for every customer you wish to pursue. Reach out to us now for more information!

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Stripe Tutorials

How to Accept FPX Payments through Stripe – A Guide

Man on his Stripe account

Using Stripe for your online business is an excellent way to provide a fast and easy-to-use platform to grow your eCommerce company. Its ability to secure transactions makes it a popular option for business owners and customers alike. Although its brand-recognition is not as popular with PayPal, it does have its perks and benefits of being a customizable platform for your brand’s needs.

Getting the hang of using your Stripe account can be challenging when dealing with international clients. Thankfully, Stripe allows you to handle different types of payments, depending on the payment method of your chosen demographic.

What is Financial Process Exchange (FPX)?

Expanding your target market is a necessary step to grow your online business. If you’re planning to invest in a Malaysian customer base, you should familiarize yourself with their prominent payment methods.

Financial Process Exchange (FPX) is a payment method that allows customers to perform transactions online using their bank credentials. The Central Bank of Malaysia, Bank Negara Malaysia (BNM), and 11 other major Malaysian financial institutions have access through the PayNet Group, which operates the FPX format.

Why should I enable FPX transactions?

Besides the accessibility of integrating it to a Stripe-based payment page builder on your website’s checkout, the FPX method prevents the risk of fraud or unrecognized payments. Because of the customer’s authentication process, they are confident knowing that they are interacting with their bank’s account. It prevents chargebacks withdrawn anonymously and maliciously from your Stripe account.

As an added safety measure, your customers can refund FPX payment for up to 60 days after their payment transaction. It will take approximately one week for the process to complete, providing them with a notification on your refund status to update on your account. However, a refund can fail if their chosen bank is unable to process it correctly.

How does FPX work?

The popular online payment method redirects customers to their online banking environment through a two-step authorization process. By entering a one-time passcode sent through their registered phone number, the customer can access different payment procedures through their bank accounts.

How do I accept FPX payments in Stripe?

Stripe’s payment processing platform allows different payment methods to cater to different international businesses. If your customers use a Malaysian bank account, they can use the FPX method to complete their transactions. Listed below are the five steps to accept FPX payments in Stripe:

  1. First, your customers must select FPX in your Stripe checkout.
  2. Next, their chosen bank service redirects them to their specific landing pages.
  3. Your customer enters their account credentials to confirm their identity.
  4. The automated FPX method sends them a notification to confirm their transaction.
  5. They receive a confirmation of the accomplished payment.

Your customers will also have the option of returning to your site for payment confirmation. However, this is optional since the transaction is complete by the fifth step.

Conclusion

The advantages of the ever-evolving modern technology allow people to improve the banking systems to fit the banks and the customers’ benefit. The FPX format is one of the many different payment options you consider in expanding your business’s international reach.

We provide business owners with a hosted payment page integrated with Stripe to process their sales transactions. Get in touch with us today to learn more about how you can expand your service’s reach to an international audience!

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Stripe Tutorials

How to Accept ACH Payments Through Stripe: A Guide

Person on their computer

The United States offers a humongous market share, one that most businesses highly covet. Due to this, the market has become saturated, as entrepreneurs offering the same products and services scramble to get ahead. How do you gain a competitive advantage in such a marketplace? The answer is simple—offer a diverse payment method, particularly one that includes the Automated Clearing House (ACH) network.

ACH allows credit and debit transfers, enabling customers to send money from their respective bank accounts to a US bank account. Although quite new to the scene, the ACH network saw over 24.7 billion payments in 2019 alone, making it one of the most reliable and safest payment systems today. 

Collecting payments using the ACH credit is relatively easy. You only need to provide a routing and account number to your customers. The paying customer will then initiate the payment from their bank account, but take note that funds can take two to three business days to arrive. 

Direct debit payments, on the other hand, allow you to collect payments directly from your customers’s US bank accounts. You will need their bank account details, as well as permission to gain access into their debit account. Unlike the credit transfer, ACH debit payments can take up to five business days. 

Despite the waiting time, it’s undeniable that adopting the ACH payment system is a business opportunity you shouldn’t pass up. The best part about the ACH payment process is that it can be integrated into your Stripe account—here’s how it works. 

How does the ACH credit transfer process work?

  • Step 1: Once your customer is ready for payment, they’ll proceed to check out the items for payment. They will be asked to choose a payment option, allowing them to choose AHC credit should they wish.
  • Step 2: The interface will lead them to your company’s bank details, as they need these to process the payment.
  • Step 3: Once details have been inputted, they can now send the money into your bank account.
  • Step 4: Upon successful completion, the customer will be notified through a confirmation message.

How do the ACH debits work? 

Step 1: Once satisfied with the items, the customer will be able to choose the ACH debit upon checkout.

Step 2: They will be asked to enter their bank details at a secure interface.

Step 3: Once done, they will receive a payment initiation confirmation. Their funds will then be transferred to your bank account. 

What can the ACH payment method do for my business?

You’ll enjoy faster processing times 

Although payments aren’t immediately available, the ACH payment processing is still faster than checks. Seeing as it’s fully automated and digital, making trips to the bank for check deposits have been eliminated. Hands-free and convenient, your customers will be able to enjoy business transactions at the comfort of their own homes.

Processing costs are relatively lower, making it another business advantage 

Why do people enjoy ACH payment options? Transaction feeds are cheaper than credit cards. You’ll only be shelling out flat fees of $0.20 to $1.50 per transaction, making it another business advantage you must consider investing in. 

Build Your Business Foundation Through a Payment Page Builder 

As we progress further into the digital world, the US market becomes even more competitive. Businesses offering the same products and services exhaust all means to gain attention, such as marketing, advertising, and other methods of promotion. What many overlook is that gaining a competitive advantage can be quite simple—your choice of payment methods, for instance, can be enough to help you gain solid leads. For the best entrepreneurs,  business always means choosing to work smart!

To help you get started, Payment Page is here to help. As a hosted payment page, we’ll help you build your business with the right payment methods, all integrated with Stripe. Expanding your business doesn’t have to be difficult. Allow us to assist you—reach out to us today. 

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Stripe Tutorials

How to Accept Credit Card Payments Through Stripe: A Guide

Various Credit Cards

Entering the global marketplace can be extremely daunting. It comes with magnified ups and downs, and the prospect of appealing to an entirely new marketplace is a challenge in itself. How do other businesses succeed? The answer is quite simple, and it lies in a little plastic piece that has changed the world of consumerism forever—credit cards. 

Credit cards are one of the leading international payment methods, which accounts for almost half of online payment transactions. Visa Mastercard, American Express, JCB, and UnionPay are some of the most well-known, but the list goes on. 

Why are credit cards so popular? They’re issued by banks, which then allows customers to borrow money under terms of credit. They pay the money back within a grace period, which keeps them away from paying for extra fees.

As a widely used mode of payment, eCommerce and marketplace from all around the world accept credit cards, including SaaS subscriptions, professional services, and even on-demand services. 

How do credit cards work through Stripe?

  • Step 1: Once the customer finds their needs met, they checkout and choose the credit card payment option.
  • Step 2: They will then be asked to input their credentials, which is a requirement to complete the transaction.
  • Step 3: Once credentials are placed, the customer will receive a notification informing them that the transaction has been completed. Keep in mind that all payments are immediate. 

Why should your business accept credit cards?

Regardless of your business type, it’s undeniable that accepting credit cards as a form of payment brings benefits to your business. It increases sales and boosts success, bringing forth conversions and sales like never before. 

To fully understand what credit cards can bring to your business, here is a quick rundown of the benefits you can enjoy:

Credit cards legitimize your business 

There’s no other way to place it—credit card payments are crucial to business success. Once you offer it as a payment method, your brand is welcomed to the industry as legitimate. Displaying credit card logos on your website commands authority, letting people know that you are worth transacting with. 

Providing your prospects with options also helps with customer satisfaction, especially when your business sells more expensive products, such as mobile phones. With an option to pay in terms, you gain a competitive advantage. In other words, you improve your place in an ever-competitive market just with the help of a card. 

Credit cards minimize the risks 

You may have dealt with fraud payments in the past, but with credit cards, risks are low. It eliminates the trouble of receiving bad or bounced checks, fake online transfers, and even fake paper bills. You never have to worry about tracking customers and filing lawsuits. With security by your side, you can now focus on other aspects of your business, such as growth and expansion. 

Credit cards are inexpensive business investments 

As a growing business, you may be reluctant to incorporate credit card systems out of fear of budget constraints. As a growing industry, credit card companies now offer merchant services packages, which allows you to work within reasonable budgets. Credit card rates are also low, which provides small businesses with the chance to offer credit cards payment methods. 

In Need of a Payment Page Builder Services? 

If your business does not offer credit card payment methods yet, now is the time to do so. Incorporating it into your business opens plenty of opportunities for success and growth, especially if you wish to expand into an international market. 

If you wish to diversify and expand your business, offering diverse payment options is the way to go. Allow Payment Page to help, a hosted payment page built with Stripe. Gaining a competitive advantage doesn’t have to be difficult. In a highly competitive world, working smart is the best way to get ahead—and that means offering various payment options for markets all over the world. Work with us today!

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Stripe Tutorials

How to Accept Google Pay Payments Through Stripe: A Guide

Google Pay on a Phone

For Android users, Google Pay is an online shopping savior. Customers can simply select it as a payment method and use a credit or debit card to settle their purchase. You can incorporate Google Play into your hosted payment page, as it is popular among eCommerce websites, digital marketplaces, and on-demand services. 

What is Google Pay?

Relatively new to the payment game, Google Pay launched back in early 2018, consolidating the likes of Android Pay, Google Wallet, and Chrome payment features. Consumers can link their debit or credit cards and use Google Pay as an online or in-store payment method. They can also use the app to transfer money between users if needed. 

How Google Pay Works

Overall, paying with Google is quicker and safer on sites, apps, and in stores. Not to mention, it’s free for both sellers and buyers. 

1. In-Store

In retail shops or restaurants, Google Pay makes for an excellent contactless payment method that incorporates near-field communication technology. To accept these payments at your register, you’ll first need to purchase an NFC-enabled reader and a compatible POS system. Luckily, most POS systems are Google Pay-congruent, to begin with. If your store already accepts Android Pay, you’re in luck—you won’t have to upgrade anything other than your label!

2. Online Stores

Google Pay is compatible with both desktops and mobile devices. To program the service, use your Google Pay API. Apply for a Google Merchant ID on your device and wait for the approval. Then, with a little bit of coding, implement the API onto your page. If you’re not very confident in your coding skills, you can use a POS service that is already Google Pay-integrated.

For customers shopping online with Google Pay, checking out is as easy as one click. Instead of entering payment information every time, they can save their details on a single interface—Google Pay. 

Google Pay Features

Google Pay isn’t just a gateway—it helps sellers incentivize their customers with a heap of enticing features. 

1. Rewards and Gift Cards

Who doesn’t want to be rewarded for shopping? When checking out with Google Pay, customers can access reward points and loyalty perks. If you offer physical gift cards, buyers can upload them onto their Google Pay app and keep track of their balance as they shop. 

2. Store Locator

Visibility isn’t all about SEO (although it plays a significant role). Customers can search nearby businesses that accept Google Pay, allowing your store to pop up on Google Maps.

3. Tickets

In the events industry? If your store offers event tickets, your customers can store them on their mobile phones with Google Pay API. On the day of the event, they can simply present the barcode on their screen. 

4. Services

If you’re collecting rent or providing other services, Google Pay makes for a simple solution. If you receive more than $20,000 in gross receipts per annum, you’ll have to fill out a W-9 tax form. 

Conclusion

The best thing about implementing Google Pay into your portal is that it comes completely free. However, it’s important to note that your credit card provider may charge you with a transaction fee. That being the case, Google Pay is still an ideal payment method for most Android users and is easy to work into your existing payment page. 

With our payment page builder, you can accommodate flexible and global payments—no need to limit yourself to local clients. Join Payment Page today for a 30% discount on a stunning payment portal and other customizable factors. 

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Stripe Tutorials

How to Accept WeChat Pay Payments Through Stripe: A Guide

Wechat Payment Checkout

For Chinese travelers, WeChat is a must-have with over 900 million monthly users. More than just a messaging app, WeChat allows users to shop with WeChat Pay, which supports the likes of Visa, MasterCard, American Express, and other Chinese bank cards. Users can then make a direct payment using the app or scan a QR code. 

What is WeChat Pay?

A keystone payment method for businesses reaching out to Chinese customers, WeChat Pay, caters to 600 million active customers. Once a simple messaging app, WeChat is now an entire ecosystem that allows users to browse items, chat with sellers, and make frictionless payments in a single interface. 

Previously a cash-based society, China is quickly going digital and favoring the convenience of mobile payment apps. Nowadays, Chinese consumers spend 90 times more time on their smartphones than American users do. 

WeChat Pay Capabilities

Other than the convenience of payment, WeChat Pay has several unique advantages. 

1. Disputed Payments

Sometimes, WeChat pay accounts are used illicitly. If such is the case, WeChat and Stripe alleviate the issue internally, removing all responsibility from the merchant. Users can only dispute payments if they are unsatisfied with the goods or services. Should disputes occur, Stripe deducts the appropriate amount from the merchant’s Stripe balance. 

2. Refunds

If a customer requests a refund using WeChat Pay, they can only do so within 180 days of the original charge. After 180 days, merchants will no longer be able to satisfy the refund. 

How Customers Use WeChat Pay

For customers to use WeChat Pay, the process is as follows.

  1. Select WeChat Pay at checkout on the hosted payment page
  2. Scan the displayed QR code using the WeChat Pay app
  3. Enter the given PIN into the WeChat Pay app
  4. Receive a notification that the payment is complete

Why WeChat Pay is Popular

Mobile payments are especially popular among Chinese youth. Especially abroad, apps like WeChat Pay satisfy a growing need for accessibility and convenience. Here are the main reasons Chinese travelers prefer WeChat Pay as a payment method.

1. Convenience

Instead of having to sift for cash, WeChat Pay is intuitive. Users can even approve payments in their native language. 

2. Pride

WeChat accounts for the majority of China’s data traffic, topping even Facebook usage in North America. Chinese travelers don’t just love its speed and ease of use—they love WeChat as a brand. 

3. Exchange Rates

As opposed to using cash or credit cards, WeChat exchange rates are more than preferable. Currency conversions are locked-in at the time of travel and won’t fluctuate throughout the consumer’s trip. 

4. Discounts

Everybody loves a loyalty reward. WeChat Pay offers users discounts for using the app—you, as a merchant, can even provide a voucher of your own. 

Conclusion

If you’re expanding your global business, you can’t miss out on WeChat Pay. China is notorious for its enthusiastic shoppers and travelers—a booming demographic of potential. With WeChat Pay, you can cater to millions of consumers you wouldn’t have within your reach natively. 

Compliment your payment gateway with a beautifully designed page using our payment page builder. With a 30% discount upon launch, you can start accepting online payments immediately with Payment Page. 

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Accepting Online Payments Marketing

4 Tips for Boosting Your Checkout Conversion Rate – Our Guide

payments-min

The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in. 

This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.

Why do customers abandon their carts?

There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:

  • The checkout process was too complicated
  • The website was taking too long to load
  • The shipping rates surprised them
  • It was required that they make an account

To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:

1. Try a single-page checkout

In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase. 

That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster. 

2. Allow guest checkout

Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.

You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it. 

3. Offer secure payment options

Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase. 

4. Remove surprise fees

Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases. 

Final thoughts

The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful. 

If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.

Payment Page, an innovative WordPress payment plugin, helps you create a customizable payment form in less than 60 seconds.

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