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Marketing

How to Increase Conversions On Your Donation Page

A common mistake that newbies often make when it comes to online fundraising is assuming that they need just one donation page. The truth is, donors have varied motivations, and what nudges one person to action might not work for another.

Sending your traffic to a single payment form will not generate good returns. If you use different types of pages, like general, campaign, and instant donation pages, you will see better results. 

Here is a closer look at each type of donation page, and how you can use each one:

General donation page

All organizations have a general donation page, but not all present information in a compelling way. To build this page successfully, you must appeal to various reasons people have for giving to charitable causes.

According to a 2018 benchmark report of fundraising campaigns, 83 percent of page visitors leave without donating. To remedy this, you could include a call-to-action headline with a specific ask on your main page.

You can also use bold text and headers for their most compelling points, and show broad reasons for your fundraising. However, keep your message clear and make your points short enough for bullet-point lists. Another option is to offer gifts for certain giving levels to promote engagement.

Campaign donation page

If you just focus on the general reasons people should support your organization, some donors won’t be satisfied. They want to know where their money will go and understand the impact of their donation.

Instead of a general donation page, you can create a campaign donation page. This will provide copy specific to the cause you are raising funds for, merely touching on your organization’s broad goals.

Use a payment page builder to include a progress bar on your form. It will indicate how close you are to the target amount, and a countdown clock to show how urgent it is that people donate. Furthermore, note that videos might not be as useful for pages like these.

Instant donation page

Take a different route to fundraising by using an instant donation page. Instead of acquiring a subscriber and cultivating him for months, an instant page converts subscribers into donors right away. 

They do this by offering a free book, course, or petition to acquire an email address, and putting the donation ask in the context of the freebie. You might see low conversion rates, but that shouldn’t be a problem. Instant pages are more for recouping the costs of your advertising.

Eliminating friction from a donation page

People get discouraged or encounter friction when donating to a cause when there are significant barriers to sending fundings. Things that cause friction include the number of fields a person must fill out, needing to make too many decisions, or having to register for an account to donate.

Remove these barriers by simplifying your donating process. Keep forms short and try not to ask donors how they want their gift designated. Most people are not informed enough to answer this. Keep in mind that removing friction does not immediately translate to more funds raised.

The length of your copy also does not matter as much as how it is written. A short paragraph that conveys your value proposition will work much better than a feature article-length discussion of your organization and its current initiative.

Finally, there are debates about the functionality of the donation shortcut button. When a visitor clicks this, it jumps him past the copy and right to the donation form. Though the shortcut makes it easier to donate, it does not allow the donors to understand the impact of their actions. This can lead to fewer conversions in the long run.

Conclusion

Put yourself in the shoes of potential donors so you can better convince them to participate. Empathy, when coupled with testing and experimentation, allows you to inspire generosity and see significant returns for your efforts.

Get more conversions by having a hosted payment page that integrates various payment methods. Payment Page integrates with Stripe and has a WordPress plugin that allows fundraisers to accept donations easily. Join us today or get in touch for more information!

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Accepting Online Payments Marketing

4 Tips for Boosting Your Checkout Conversion Rate – Our Guide

The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in. 

This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.

Why do customers abandon their carts?

There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:

  • The checkout process was too complicated
  • The website was taking too long to load
  • The shipping rates surprised them
  • It was required that they make an account

To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:

1. Try a single-page checkout

In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase. 

That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster. 

2. Allow guest checkout

Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.

You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it. 

3. Offer secure payment options

Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase. 

4. Remove surprise fees

Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases. 

Final thoughts

The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful. 

If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.

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Marketing

What Are Some Top Strategies for Conversion Optimization?

In any online business, one of the greatest indications of health is a good conversion rate. When people convert from being leads into clients, this is where the real revenue starts to come in for a company. Conversions are the goal of all advertising and digital marketing campaigns, and once people start converting from leads, this allows for better growth overall.

Digital marketing methods combined with e-commerce tools like payment page builders and hosted payment pages can create a powerful online business site. Digital marketing tools build websites and increase online visibility, which can be coupled with a hosted payment page for reduced checkout friction for best results. 

Optimizing Your Site For Conversion Rates

There is what is called a conversion rate optimization plan, or a CRO, which aims to improve the overall buyer’s experience of users and the performance of a website. This is a good mix of a multitude of tools that exist to create seamless websites that are tastefully done to fit the user experience. 

Your CRO plan should have the aim to reduce friction, which is the most important driving force in securing any sale online. Friction when it comes to finding your page, navigating it, and checking out will increase bounce rates, which won’t do your Google rankings any good. 

Here are some CRO strategies to boost your overall conversion rates:

Take Advantage Of The “Feeling Of Missing Out”

Many people are susceptible to this marketing tactic. Shoppers love to see items on sale, and when they see that there are timers for sales or specific dates, they are less likely to think twice about confirming their purchases. While many people hate being rushed into a sale, putting limited time offers out there for them to decide on their own will likely result in an urgency to buy. 

Make people feel like they’ll regret not taking up the offer you set out, which you can employ in your website through writing a call-to-action that states how limited the offer is. 

Make Sure Your Payment Page Has Fewer Steps

People hate loading through multiple pages especially when all they want to do is buy a product. Payment page builders are great at this, as sites can be customized to have a set number of pages they have to go through to complete a purchase. Stripe checkout is especially great at this, as it looks legitimate in user interface while offering maximum customizability. 

When your payment page has fewer steps to complete before making a sale, this reduces bounce rates that are bad for your website’s online visibility. One thing that gets people irritated more than anything is the mandatory creation of an account to make a purchase. By reducing the steps needed while keeping everything streamlined, you’ll see your conversion rates rise! 

Think Of How Your Site Is Optimized For The Best User Experience

One of the biggest sins in website design for conversions is not optimizing a site centered on the user’s experience. At the end of the day, the one who will be using your site to buy is the customer, so it makes sense to give the best-optimized experience for your site visitors. Remembering that customers mostly access sites on their mobile devices should make you prioritize the mobile experience of visitors to ensure they stick around long enough. 

Conclusion

The overall CRO plan has the idea of being seamless in all aspects of the browsing and shopping experience. With a nicely designed website and the help of a payment page builder, the entire shopping experience can generate better conversions over time. In any business venture, it pays to have a plan for all aspects of running one, and this now includes making moves online. 

Payment Page aims to assist international businesses of any scale craft easy-to-use and hassle-free checkout processes using apps like Stripe checkout. We believe that the biggest factor that hampers an e- commerce store’s ability to sell all over is the lack of proper payment page builders, which is why we are here to help. Sign up on our website now to be notified when we launch our services.