The most important goal of any business is profit. E-commerce businesses and other online enterprises are no different, but for them, the thing that translates to profit is conversions. The better your checkout conversion rate, the more profits you are likely to rake in.
This is the most crucial reason that your Stripe checkout should be optimized for the customer experience. Even the most minor details can cause customers to abandon their carts, quitting before they buy. Studies have shown that the average abandonment rate for e-commerce stores teetered around a staggering 68.63 percent—a whopping seven out of ten people.
Why do customers abandon their carts?
There are nearly limitless reasons customers abandon their shopping carts, but some of the most common ones are:
- The checkout process was too complicated
- The website was taking too long to load
- The shipping rates surprised them
- It was required that they make an account
To address some of these concerns and improve the customer experience on your website, we will talk about some tips and tricks you can use to smoothen your checkout process and get that ever-important boost in conversions. Here are some of these tips and tricks:
1. Try a single-page checkout
In web design, one thing is true: The fewer clicks it takes to get from the starting point to the action you desire from the user, the more successful you are likely to be. The same can be said of the checkout process. The fewer clicks the customer has to make, the more likely they are to make a purchase.
That means using a hosted payment page or a single-page checkout system to make sure that their purchase is final the moment they are done with the page. To do this, it is important to limit the information you request from your customer and use smart solutions, such as pulling the location information from the zip code and using Google auto-fill to complete forms faster.
2. Allow guest checkout
Now more than ever, customers are more discerning of to whom they pass their information. Requiring them to submit this information might dissuade them from their purchase. In your desire to gather valuable data from your customers, you might be pushing them away from something more important: purchases.
You can avoid this by allowing them the option to sign up after their purchase or associating an account with the email that they used and then sending them a computer-generated password to go with it.
3. Offer secure payment options
Secure payment options, such as Stripe checkout, are important to your customers, especially since one of the biggest fears customers have when shopping online is that their credit card information will be leaked or misused in some way. Enlist the services of a payment page builder to create a checkout page that helps your customers feel secure about their purchase.
4. Remove surprise fees
Customers should be aware of added costs, such as shipping and taxes, even before they reach the end of the purchase process. Surprise fees can make them feel uncomfortable, causing them to abandon the cart. It might also help to offer free shipping once they reach a specific amount or number of purchases.
The internet is a savage and unforgiving place, but with the right strategies, any business can enjoy success and a loyal following. The checkout process is not exempt from this. You must apply the right design and optimization strategies to your website for the checkout process to be smooth and successful.
If you need the help of a payment page builder, send us a message at Payment Page. We can make this process easier for both you and your customers.