Categories
WordPress

How to Accept Payments on WordPress

Let’s go through some of the best methods of accepting payments on WordPress and share some advice on how you can get started accepting payments today.

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Stripe Tutorials

How to Accept Przelewy24 Payments Through Stripe: A Guide

Przelewy24, also known as P24, is a payment method hailing from Poland. It’s regarded as one of the most preferred payment methods in the country, as it is tasked to facilitate transactions and fund transfers between 165 major Polish banks and businesses. Polish regard the payment method highly, especially since it allows them to pay for online transactions using direct online transfers from their bank accounts. 

The platform is also highly secure, as it ensures a 3D customer-authenticated payment completion. Payment confirmation is also immediate and should any issues arise, refunds and partial refunds are readily available for customers. Seeing as the Polish prefer P24 as their preferred method of payment, reaching this target market requires you to adopt Przelewy24 on your business platform. 

The question now stands: how do you do it? This guide seeks to help you understand exactly just that. Through Stripe, you’ll be able to offer P24 as online payment, further winning the engagement of prospective Polish customers. Here’s how:

How will it work for my business and potential Polish customers?

Step 1: Your customers will be directed to your checkout—Stripe will then enable them to select Przelewy24 as their preferred method of payment. 

Step 2: To pay with P24, they will then be led to another secure online environment. Here, they will be asked to authenticate their payment by logging into their respective banks. Account credentials will be inputted, to be then secured through the 3D authentication method. 

Step 3: Once the customer’s details are verified, they will receive a confirmation of the payment being successfully completed. Funds will then be transferred to your business, and the rest of the buying process will ensue. 

Note: Depending on your website’s structure, your customer can either be redirected back to the checkout site for confirmation. Refunds will also depend on your platform, as Stripe and Przelewy24 only serve as third-party payment gateways. Reversing funds fall entirely on the customer and business involved. 

Are dispute payments common? What are the risks involved?

Given Przelewy24’s nature, fraud and unauthorized payments are rare. Customers are required to authenticate their details upon payment, which is directly linked to their personal bank accounts. Due to this, cases of disputes rarely ever happen, but should the issue arise, a chargeback will ensue, to be withdrawn directly from your Stripe account. 

What else should I know about Przelewy24?

Przelewy24 operates under a time out method, meaning that shoppers are only given 15 minutes to complete their transactions. This is counted from the moment they enter the P24 payment page, including the choice of bank and re-direction to the said bank. 

Users are also given the chance to pursue an offline payment transaction, however, but will also be strictly under the 15-minute grace period. With that being said, merchants are advised to let their shoppers know accordingly—payments must be done immediately, or else they risk causing problems upon missing the time-out process. 

Enlist the Help of A Hosted Payment Page

Business owners in the modern world face a big problem—with such a competitive marketplace, ensuring that customers choose their brand can be difficult to accomplish. By choosing diverse payment options, however, you’re able to convince your customers to do more business with you. 

Such is the case with Przelewy24—as the leading payment method in Poland, you now open doors of opportunity to further your business reach. All it takes is the help of Stripe and a hosted payment page, and you’re all set!

If you wish to discover more payment options, work with Payment Page! We’re a payment page builder integrated with Stripe, making it easier for business owners like you to diversify their business operations. Through our special WordPress plugin, you’ll be able to witness secure and reliable options, best fit for a growing business! 

Accept payments from all over the world with us—reach out to us for more information!

Categories
WordPress

What You Must Know About WordPress Payments

Bringing money into your eCommerce business is one thing—knowing how to do so involves selecting a payment gateway that best suits your customers’ needs. To achieve a completed checkout, you want to create a hosted payment page that effectively streamlines the process. If you’re hosting your eCommerce shop on WordPress, familiarize yourself with the process of accepting payments on this popular network.

Who is Involved in Processing Online Payments?

When processing online payments, the three parties involved are: 

  1. The merchant, who accepts credit card payments through an acquirer, who deposits them into a payment processor. 
  2. The customer, who initiates the payment using a credit or debit card. 
  3. The technology, which includes a payment processor and gateway.

WordPress Payment Processors Vs. WordPress Payment Gateways

Though seemingly identical, payment processors and gateways are different in that: 

  • Processors are intermediaries who handle transactions in bulk, managing risks between credit card companies and your business, collecting financial data, and transferring funds. 
  • Gateways are third-party tools that evaluate and process customer payments. They must be Payment Card Industry Data Security Standard compliant and can shoulder direct or indirect payments. 

Some all-in-one providers will offer both processing and gateway services, which may occasionally eliminate the need for a merchant account. 

Choosing the Appropriate Processing Solution

Selecting a gateway isn’t as simple as looking at a comparison table. How you accept payments will depend on what you sell and who you sell to. Before selecting a payment gateway, consider the following. 

1. What Payment Options Do You Accept?

Most online businesses will accept debit and credit card payments, of which debit transactions adhere to smaller fees. To process credit card purchases, some retailers may require at least a $10 buy to shoulder higher fees. However, some consumers prefer to use Apple, Android Pay, and Venmo to shop online, which is something for your business to consider. If you offer subscriptions, ensure that your processor can support this need. 

2. Who Do You Sell To?

If you sell your products internationally, you’ll have to work with a processor that can support various currencies and languages. However, not all processors will be compatible with your specific bank.

3. What Fees Can You Shoulder?

Parties that handle transactions will likely receive a cut of the total amount processed. Credit and debit cards will usually incur an interchange fee, assessment fee, and merchant fee that will depend on your merchant bank or credit card association. If customers file disputes, you’ll also need to pay for a chargeback, which can vary according to your processor. 

4. Other Considerations

When dealing with sensitive information, you’ll want to ensure customers that they can consult with 24/7 support regarding their purchase. To cater to even more potential customers, use a mobile-compatible platform. On your end of the spectrum, consider the fees you can comfortably afford and whether they offer the necessary features that can deliver your payments on time.  

Stripe as a Payment Processor

Of the WordPress payment processors that fit the bill, Stripe is quickly rising to in-demand status. With Stripe checkout, you can zero in on security and anti-fraud measures. Because transactions are handled on-site, you gain more control over the checkout process. 

As compared to PayPal, Stripe boasts lower transaction fees and transfers the money to your bank in just 2 days. With it, you can also personalize your checkout page and support mobile and desktop transactions that accommodate Apple Pay, Amazon Pay, and Venmo. 

Conclusion

One of the most overlooked aspects of setting up your eCommerce website, payment processing can ultimately affect your bottom line. When selecting a provider, consider a system that is seamless, inclusive, and secure. 

To receive your payment in minutes, sign up for our up-and-coming payment page builder. At Payment Page, you can expect beautifully designed layouts that are intuitive and clearly display your business information. 

Categories
Marketing

How to Increase Conversions On Your Donation Page

A common mistake that newbies often make when it comes to online fundraising is assuming that they need just one donation page. The truth is, donors have varied motivations, and what nudges one person to action might not work for another.

Sending your traffic to a single payment form will not generate good returns. If you use different types of pages, like general, campaign, and instant donation pages, you will see better results. 

Here is a closer look at each type of donation page, and how you can use each one:

General donation page

All organizations have a general donation page, but not all present information in a compelling way. To build this page successfully, you must appeal to various reasons people have for giving to charitable causes.

According to a 2018 benchmark report of fundraising campaigns, 83 percent of page visitors leave without donating. To remedy this, you could include a call-to-action headline with a specific ask on your main page.

You can also use bold text and headers for their most compelling points, and show broad reasons for your fundraising. However, keep your message clear and make your points short enough for bullet-point lists. Another option is to offer gifts for certain giving levels to promote engagement.

Campaign donation page

If you just focus on the general reasons people should support your organization, some donors won’t be satisfied. They want to know where their money will go and understand the impact of their donation.

Instead of a general donation page, you can create a campaign donation page. This will provide copy specific to the cause you are raising funds for, merely touching on your organization’s broad goals.

Use a payment page builder to include a progress bar on your form. It will indicate how close you are to the target amount, and a countdown clock to show how urgent it is that people donate. Furthermore, note that videos might not be as useful for pages like these.

Instant donation page

Take a different route to fundraising by using an instant donation page. Instead of acquiring a subscriber and cultivating him for months, an instant page converts subscribers into donors right away. 

They do this by offering a free book, course, or petition to acquire an email address, and putting the donation ask in the context of the freebie. You might see low conversion rates, but that shouldn’t be a problem. Instant pages are more for recouping the costs of your advertising.

Eliminating friction from a donation page

People get discouraged or encounter friction when donating to a cause when there are significant barriers to sending fundings. Things that cause friction include the number of fields a person must fill out, needing to make too many decisions, or having to register for an account to donate.

Remove these barriers by simplifying your donating process. Keep forms short and try not to ask donors how they want their gift designated. Most people are not informed enough to answer this. Keep in mind that removing friction does not immediately translate to more funds raised.

The length of your copy also does not matter as much as how it is written. A short paragraph that conveys your value proposition will work much better than a feature article-length discussion of your organization and its current initiative.

Finally, there are debates about the functionality of the donation shortcut button. When a visitor clicks this, it jumps him past the copy and right to the donation form. Though the shortcut makes it easier to donate, it does not allow the donors to understand the impact of their actions. This can lead to fewer conversions in the long run.

Conclusion

Put yourself in the shoes of potential donors so you can better convince them to participate. Empathy, when coupled with testing and experimentation, allows you to inspire generosity and see significant returns for your efforts.

Get more conversions by having a hosted payment page that integrates various payment methods. Payment Page integrates with Stripe and has a WordPress plugin that allows fundraisers to accept donations easily. Join us today or get in touch for more information!

Categories
eCommerce

4 Considerations When Choosing a Recurring Payment Processor

When it comes to doing business on the internet, accepting recurring payments can sometimes be a complicated matter. Not all payment solutions provide this functionality, and setting up recurring payments on payment gateways that do offer support for recurring payments can be complex.

To help you in this matter, we’ve compiled a list of questions you should consider before committing to any specific recurring payment processor. These questions should help you in making the right decision.

1. Which payment options do you want to accept?

There are a wide range of different payment options available when it comes to online transactions, and the number of choices only continues to grow. Credit cards are perhaps the most common for recurring payments, but you might want to offer your customers more flexibility depending on their location, target market, and other factors.

Make sure you choose a payment gateway that works with your specific business, and ensure they’re a partner that can meet your full needs. By doing so, you can guarantee that you will continue to receive and process payments smoothly in the future.

2. How technically proficient are you with payment gateways?

Configuring a payment gateway can often be a technical process that involves many complex steps. Do you have the ability to navigate your way through APIs or API keys, plugins, or other methods of actually accepting payments on your website, or would you be willing to take the time needed to become familiar with setting all these types of requirements up?

Depending on your answer, you will need to find a solution that matches your own level of proficiency. After all, you can’t expect to manage a payment gateway properly if you don’t know how to operate or set it up.

3. How would you like customer disputes to be handled?

Customer disputes are extremely common in the world of online transactions, especially when it comes to recurring billing. You can expect to run into these issues on a regular basis regardless of the type of recurring payments business you have, which means that you need to be sure that you are thoroughly prepared.

Finding a payment solution that makes it convenient for customers to file a dispute, to have a mediator to resolve the issue, and for you to preserve your interests all at the same time is an important consideration. In doing so, you can be certain that your business continues to uphold its integrity and reputation to continue attracting customers.

4. What other systems should your payment solution integrate?

A payment gateway is by no means separate from all the other aspects of your business. In fact, the opposite is true, and most of the other infrastructure that sustains your operations can be linked to your payment gateway to automate your business operations.

From marketing automation to transactional emails, you will need to ensure that the different functions of your business can be integrated seamlessly with the choice you make so that you can manage everything effectively and efficiently.

What we can do for you

To make accepting online payments easy, we’ve partnered with Stripe and other payment gateways to ensure that all these concerns are addressed and to offer you a wide range of supported gateways with Payment Page. We offer a simple solution that makes it possible for you to receive recurring payments without hassle or headache, and we’d be more than happy to guide you through every step involved in setting things up.

If you’d like to learn more about Payment Page to pave the way for your business’s long-term growth, don’t hesitate to connect with us.

Categories
eCommerce

Hosted Payment Pages: An Entrepreneur’s Basic Guide

Thanks to the advent of modern technology, the rise of eCommerce, and continuous development of online payment platforms, making a payment has never been so convenient.

No longer strictly limited to cash, today’s consumers can use a wide range of different methods to make a payment for almost anything and everything they need to get their hands on. Given the fact that the eCommerce market grows with every passing year and online shopping is bigger than ever, businesses are now urged to improve their payment experiences—and that means investing in hosted payment pages.

What are they?

Hosted payment pages are a type of feature that is integrated with payment gateways like Stripe in order to help a consumer make their purchase in a secure payment environment upon checkout. By taking the time to implement this feature, you’ll be able to provide your customers with an easy way to pay — all while making sure that they can pay with security in mind.

How does it work?

Hosted payment pages are website pages that are hosted online and allow consumers to make easy payments in the global or local payment method of their choice. As a business owner, you can sell anything ranging from services, products, or receive donations because payment pages work in a variety of situations.

Hosted payment pages are often linked to the main website platform of a business or marketing campaigns for different purposes. They’re strategically placed in order to quickly and securely finalize a transaction that any customer makes.

Payment pages can be built on your website (this is possible using our Payment Page WordPress plugin) and can also be provided in the form of a hosted service (like our Payment Page platform). They don’t have to be linked to any existing website or they can be the basis of an entirely new project since payment pages are totally customizable in any way of your choice.

Despite the underlying complexities that come with credit card processing and other global or local payment methods, hosted payment pages ease the process by having service providers called payment gateways take on the duties of compliance and PCI certification. Instead of having to risk running into problems by handling customer cards yourself or managing payments via alternative methods, you can let a payment processing partner handle your transactions on the hosted payment page. Payment pages are generally NOT payment gateways, so you can use your own payment gateway, like Stripe, to connect your payment page and accept payments in a beautiful payment page, with a simple payment form, customizable product or service layout and much more.

Why you should consider investing in a hosted payment page

If you’ve been doubling-down on your efforts to take your business’s online operations to the next level, here are multiple reasons you should invest in a hosted payment page for your site:

A greater level of trust

In any kind of transaction—regardless of whether it’s for a product or service—it goes without saying that trust can go a long way in securing a deal. This is exactly what makes hosted payment pages so effective. As a slight nudge in the right direction, the page itself essentially acts as a form of reassurance that your customers can bank on and use as a final justification for their purchase. When customized properly with the right reassurances – secure payment badge, logo, business info, and product/service details – you will have all the trust you need to close the transaction.

A wider range of payment methods

Thanks to the universality of a standard hosted payment page, it’s safe to say that it can help your business broaden its service capabilities by allowing your website to take on more payment methods. By integrating more diverse payment methods, you’ll be able to open up your website to more sales opportunities while improving the overall customer experience.

Ease of checkout

As a business selling goods or services, it’s important to make the checkout process feel effortless. When a customer is trying to purchase a product or service, the last thing they want to deal with is jumping through hoops trying to give you their money. The beauty of hosted payment systems is that it truly does make the transaction from customer to provider smoother than ever before.

Customizable payment options

Whether you’re selling a product, service, or receiving a donation of any kind, you can set up your payment page to receive one-time payments or recurring subscription payments on a daily, weekly, or monthly, bi-annual, or annual basis. Having a payment page gives you full flexibility. You just need to set up the payment page to collect the right information from the customer.

Conclusion

With the help of a hosted payment page, you’ll be able to maximize your website’s ability to provide a safe, trustworthy environment for your customers when they make their purchases—all while maximizing the power of Stripe and other payment gateways.

Payment Page is a payment page builder integrated with Stripe and other gateways that can help any business accept payments from all over the world. Get in touch with us today to see how we can help your business get started!

Categories
eCommerce

3 Payment Systems for Companies Tapping the Chinese Market

Ever since China opened its doors to global trade and embraced the open market economy, a lot of countries have taken notice. Doing business with one of the world’s biggest sources of manpower, raw materials, and industrial goods is an advantage that businesses of all kinds cannot ignore.

For people who want to tap into the Chinese market, it can be challenging to set up a system for receiving payments from Chinese customers. If your company does not want to spend resources building a brick-and-mortar store and handling expansion into the Chinese market in the traditional manner, e-commerce is the way to go.

Why you should expand into Chinese e-Commerce

E-commerce revenues in China are expected to grow to $1.3 billion by 2024, driven by a wide range of industries but most notably in fashion, electronics, and hobbies or DIY. Presently, the average revenue per person in this 893.8 million-strong user base is $1,121.04, which can be expected to reasonably increase in the coming years.

This resilience of the Chinese market combined with the convenience of online shopping makes e-commerce ventures in the country an attractive prospect for many business owners. For companies to succeed, though, they must adapt to local preferences and habits. This includes delivering services through channels familiar to the Chinese market.

Online Payments in China

PayPal and other payment methods are not as widely-used in China. Local consumers prefer Chinese payment systems, as these accept transactions offline or through QR codes. Successfully running a business in China is often tied with providing an option for payment through one of the three biggest providers in the country; Alipay, WeChat Pay, and China UnionPay (CUP, or just UnionPay).

Ideally, integrating with all three systems is the best route for a business. This way you can have access to nearly 100 percent of the shoppers in the country.

WeChat Pay

In 2019, since introducing services in 49 countries and support for 16 currencies, the number of cross-border payments using WeChat Pay has increased significantly in China. WeChat Pay has solidified itself as a popular Chinese payment platform. This is true even though it is the youngest of the top mobile payment options, demand is only increasing.

WeChat Pay’s dominance is due to the fact that almost everyone in the country has a WeChat account, which serves as a multipurpose online network for Chinese people. Through WeChat, users can send messages privately, connect with friends, play games, pay bills, get delivery, buy transportation tickets of all kinds, and much more. Needless to say, if you live in China, WeChat is a big part of people’s everyday lives.

Businesses that want to enter the Chinese market integrate with WeChat Pay because of its wide reach. Accounts on WeChat come automatically integrated with the payment platform, which only needs to be connected to a local Chinese bank account to enable financial transactions. This platform is also supported by all devices that work with the WeChat Pay app.

Setting up WeChat Pay directly on your website is not easy, which is why Stripe has created a partnership for most global businesses to be able to accept WeChat Pay on their websites. Using your Stripe account and the Payment Page plugin, you’ll be able to get started with WeChat Pay accounts without needing an actual account or relationship with WeChat directly, making it much easier.

If you have a WeChat Official Account, which is only available if you’ve registered your business in China, you can accept payments on your website directly through their API integration, bypassing Stripe. But this type of integration is difficult to achieve because many businesses find the regulations of creating a business entity in China too burdensome. Now, eCommerce sites don’t have to have the direct relationship with WeChat and go through all the requirements of creating a business in China.

Alipay

Though WeChat has a large consumer base and many applications in day to day life, Alipay rivals its capacity to deliver payments. This is because, as the pioneer, Alipay remains the ubiquitous name in electronic payments in China after gaining popularity as a payment solution for the eCommerce platform Alibaba.

Alipay now provides support for online and offline payment, as well as the option to settle bills and utilities. They are similar to WeChat in that they only charge fees to customers for withdrawals, and they charge similar merchant fees.

Alipay is similar to WeChat in that to accept it on your website, you’ll need a direct relationship with Alipay and a Chinese business license (unless you have a Stripe account or another gateway that has a direct relationship with Alipay).

Integrating with Stripe for both Alipay and WeChat Pay lets businesses target a large portion of the Chinese market at once because both payment systems combined dominate almost the entire market.

China UnionPay

The distinction of UnionPay is that it was established as a credit and debit card provider. This system is new to the online payment industry, but its pool of long-time clients include more than 160 banks, which issue more than five billion cards in China every year. Any person with an active bank account in the country can be considered a UnionPay customer.

What’s more, UnionPay supports a wider range of currencies and can operate in more countries. This is something its competitors are still working towards. UnionPay, because it fits the unique requirements of Chinese regulation, can offer these services easily compared to the other two platforms. This makes it a good choice for businesses that want to target countries other than China in their expansion, however, Stripe does not yet integrate with UnionPay, so you’ll need to work directly with them for a payment integration

Conclusion

Businesses that want to establish themselves in the Chinese online market should integrate with two of these three payment platforms at a minimum for eCommerce sales. Conducting research into how your products and services would best reach your target market is also necessary for this venture, like having translations and localizing your page.

Companies that want to enter the Chinese e-commerce market can partner with Payment Page to help handle their online sales in China. Our Stripe integration lets business owners place a payment form directly on their website or create a hosted payment page customized with their branding and product/service information, which serves as a channel for payments for WeChat Pay and Alipay. Get in touch to learn more.

Categories
eCommerce

3 Payment Gateways for Australian Businesses

A well-designed, highly-optimized, and user-friendly website is critical when establishing a business. Still, when it comes to running an e-commerce store, your choice of a payment gateway can make or break your success.

A payment gateway describes different payment options that connect your customers to their specific credit card company – from PayPal, Stripe, 2Checkout, WorldPay, and many more. Having multiple modes of payment can provide a competitive advantage as it gives more options for your buyers.

Think of it as a digital truck that ships a customer’s payment from their digital wallet to yours in a prompt and highly secure manner.

One of the best ways to use payment gateways is through a hosted payment page where the user can enter their payment details in their local payment method of choice and complete their payment. To optimize your payment experience with a hosted payment page, you’ll just need to connect any one of the payment gateways below.

With that in mind, we list below some of the best payment gateways available for Australian online businesses:

1. eWay

If you’re in search of a one-stop-shop online payment solution, eWay proves to be the most long-standing, reliable gateways to-date in Australia. It features an innovative interface that is designed to create a seamless paying experience for you and your customers.

For one, eWay makes it possible to accept payments directly on your website. On the other hand, it also improves user experience by accepting payments from credit cards, debit cards, net banking, and mobile payments.

However, the biggest advantage of eWay is that it offers reasonable charges with a 1.9 percent plus 20c per transaction for Visa and Mastercard. There’s another 2.6 percent for other cards, making it an excellent multi-currency support system so long as your bank has a Multi-Currency Internet Merchant Facility (IMF). Fees are subject to change based on the payment gateways site and policies.

2. 2Checkout

One of the leading payment processors for online and mobile facing companies in Australia and many other parts of the world, 2Checkout is a reliable payment gateway that is easy to use and install on any website with the proper plugin or hosted service.

After setting up your merchant account and connecting their API to your website, you can immediately start accepting payments.

3. Stripe

One of the best payment gateway options of the bunch, this is quickly becoming one of the leading options in Australia and the rest of the world, despite being a relatively new kid on the block. One of its most significant advantages is that Stripe can support multi-currency payments and process credit cards from over 110 countries with or without recurring subscription payments. This provides a smooth checkout experience for any type of product or service, which can have a positive impact on your conversion rate.

Stripe has a number of international and local payment methods so you can offer a wide variety of options for your customers. These include:

  • Credit Cards
  • WeChat Pay
  • Alipay
  • BECS Direct Debit

The Bottom Line

When choosing the best payment method for your business in Australia, it’s best to consider how it affects your customers. Providing options that cater to your target audience is critical.

If you’re looking for a variety of different online payment methods that you can integrate into your website or create a new hosted payment site, Payment Page is your best option! We aim to make it easier for you to implement a beautiful payment page that integrates with all the payment gateways above, making it possible to receive global payment support in just a few clicks.