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WordPress Accepting Online Payments PayPal

How To Integrate PayPal Into Your Website Using Payment Page WordPress Plugin

How to integrate PayPal into your website using Payment Page

Wouldn’t it be great if your customers could make payments right on your website? It saves customers time and improves their overall experience.

To do that, you need to integrate an online payment gateway into your website.

PayPal is one of the most popular online payment gateways, trusted by 429 million users worldwide. PayPal’s available in 200 countries and supports 25 currencies.

Adding a PayPal-powered payment page to your WordPress website is simple. WordPress plugins, like Payment Page, make it possible.

Let’s go over how PayPal works and how to use Payment Page to integrate PayPal into your WordPress website:

How PayPal Works

Payment Page WordPress Plugin for PayPal

How To Integrate PayPal Into Your Website

Final Thoughts: Using Payment Page Plugin for WordPress PayPal Integration

How PayPal Works

PayPal acts as an intermediary between online merchants and customers. It enables customers to pay using methods like credit cards, debit cards, or their PayPal balance.

So, when a customer completes a payment, PayPal works with the customer’s bank to collect the money. Then, it transfers the money to the merchant’s account.

PayPal Payment Gateway Fees

You don’t need to pay recurring subscription fees to accept payments through PayPal. Instead, PayPal charges a fee whenever a merchant receives payment:

PayPal Checkout: 3.49% + a fixed fee based on currency received

Standard debit and credit payments: 2.99% + fixed fee

Pay with Venmo: 3.49% + fixed fee

Alternate payment methods (like Apple Pay or Google Pay): 2.59% + fixed fee

 

Note: PayPal charges an additional 1.5% fee on international transactions.

Using PayPal on WordPress To Accept Payments

You have multiple options to integrate PayPal into your WordPress website.

PayPal Payments Standard

PayPal payments standard lets you create simple payment buttons for your WordPress website. PayPal generates an HTML code for your payment button, and then you just need to embed the code on your website.

PayPal payment buttons are simple to create, but they’re only useful if your requirements are simple. They don’t support advanced customization options or multiple payment plans.

Payment Page WordPress Plugin for PayPal

If you want to go beyond the basic PayPal payment button, try Payment Page WordPress plugin. It empowers you to create beautiful payment forms powered by PayPal right on your website.

Payment Page offers advanced features for:

  • Creating fully-customized payment pages
  • Adding complex pricing plans — subscriptions and one-time payments
  • Accepting payments in 135+ currencies

Let’s see what Payment Page can do for your online business.

Multiple Payment Plans

Payment Page supports multiple payment plans suitable for any online business. For example:

  • Creators can set up subscription plans
  • Consultants can create multiple consultation forms
  • NGOs can accept custom amounts and recurring payments

Multiple Payment Methods

Payment Page gives your customers the flexibility to pay through different payment methods supported by PayPal:

  • Payment through their PayPal account
  • Payment using credit or debit card without a PayPal account

More payment methods are coming soon:

What’s Needed To Accept PayPal Payments Through Payment Page

To start, you need a PayPal business account to accept payments as a merchant. To integrate PayPal into your website, log into your PayPal developer account and create a new PayPal application to accept payments.

Once you create an application, you’ll get a Client ID and Secret code to enable PayPal payments on your WordPress website. 

Note: Payment Page offers a live and test mode for setting up PayPal. The test mode enables you to transfer money from your personal PayPal account to the business account for test purposes. The live mode lets you accept payments directly from your customers.

You can also use Webhooks.

How To Integrate PayPal Into Your Website

  1. Download Payment Page WordPress plugin
  2. Copy your PayPal application’s Client ID and Secret
  3. Connect your PayPal account using the Client ID and Secret
  4. Choose a payment page template, customize, and publish

Final Thoughts: Using Payment Page Plugin for WordPress PayPal Integration

Integrating PayPal into your WordPress website empowers you to offer easy payment options for your customers, improving their experience and boosting conversations. However, you might require more features than a standard PayPal payment button can offer.

Payment Page WordPress plugin solves that issue by offering versatile payment forms powered by PayPal. Ready to add a beautiful payment page to your website? Try Payment Page today.

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Stripe Tutorials

ACH Payments: How to Have This Payment Processing

Payment Online

If you’ve made an electronic payment through Venmo, PayPal, or directly through your bank account, you’ve likely participated in ACH payments as a consumer. However, not every eCommerce manager will have a strong grasp of its intricacies. If you’re thinking about accepting ACH deposits as a small business owner, understanding how it functions as an alternative to cash, credit cards, debit cards, and checks will determine whether or not you should stake your claim in this rising network. 

What is an ACH Payment?

An Automated Clearing House is a U.S. financial network that facilitates automatic transfers between banks. The network is regulated by the federal government and the National Automated Clearing House Association (NACHA). 

ACH payments function in the form of:

  • Individuals making electronic deposits to other individuals via online banking, Venmo, PayPal, or Zelle
  • Individuals paying service providers (cable, electric, gas, etc) online
  • Direct payroll deposits
  • Fund transfers between bank accounts
  • Direct tax refund deposits
  • Business transfer funds

The 2 Types of ACH Transactions

The two main types of ACH transactions differ based on the directionality of the processing. These encompass: 

  • Direct ACH deposits, in which deposit transactions made by consumers, businesses, or other entities are made directly to other bank accounts—whether their own or between individuals. 
  • Direct ACH payments, in which individuals, businesses, or other entities pull money from these accounts. This method is commonly used for recurring payments. 

How ACH Payments Work

Here is a step-by-step breakdown of how ACH payment processing occurs. 

  1. Originators, such as individuals, banks, or businesses, initiate an ACH transaction through a payment form that is differentiated as a direct payment or deposit. 
  2. The originating bank or payment processor, known as an Originating Depository Financial Institution (ODFI) submits the entry. 
  3. The ODFI sends entry batches to an ACH operator according to a predetermined schedule.
  4. The operator sorts through batches of entries to determine whether they are deposits or payments.
  5. The operator then transmits these entries to their respective Receiving Depository Financial Institutions (RDFI).
  6. If the transaction involves pulling funds, the receiving bank ensures that there is a sufficient amount of funds in the ODFI. 
  7. The RDFI will then debit or credit the receiver’s account depending on whether the transaction is a deposit or payment. 

How Safe are ACH Transactions?

For an ACH payment to be transmitted, it will require the exchange of sensitive bank information such as routing numbers, bank account numbers, and the type of account involved. Recurring payments will require the exchange of business bank account details as well. 

However, as previously stated, this information is regulated and protected by the federal government and NACHA, under which financial institutions, businesses, credit unions, industry providers, and government agencies must abide by strict guidelines. Hence, the safest payment processors are those that comply with NACHA regulations. 

ACH Payment Processing Times

ACH transactions are usually processed in batches three times a day during business hours. If your business accepts these types of payments, it may take a few days for the funds to be delivered to your business bank account. To be eligible for same-day payment processing, you may need to fund an expedited service. 

The Pros and Cons of ACH Payments

If you’re considering an ACH payment processor for your small business, consider the following advantages and drawbacks. 

Pros

  • Lower processing fees determined as a flat rate or percentage of the transaction
  • Easy to accept from paying customers across the country
  • Transactions are automatically recorded and can be easily accessed through an online portal

Cons

  • Accepts only domestic transactions
  • Not every provider offers same-day fund processing

Conclusion

On the whole, integrating an ACH payment processor into your transaction scheme is a simple process. However, it’s important to consider whether the costs of this transaction method outweigh the benefits it guarantees to  your business . Note whether your customers are willing to provide their bank information and if  payments for your products and services are easier facilitated using cash or credit. 

If you’re accepting online payments, Payment Page caters to clients from all around the world. Create a more seamless payment process for easier purchases with a hosted payment page that is as stunning as it is functional.

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eCommerce

4 Common Online Checkout Blunders and How to Avoid Them

Payment Online

With the majority of business now being conducted online, it is important for every business to have an online presence. While this does make things more convenient for the average consumer, this makes things far more competitive for businesses of all sizes, in all industries. 

For a business to have that competitive advantage online, it must achieve quite a few things. It must have a robust and recognizable brand, it must have good social media practices, and its website must provide a good experience for the user. In this article, we are going to talk about the user experience. In particular, we will go over how your payment process can affect it. 

To that end, here are 4 common mistakes online businesses make when designing their payment process, and the ways to fix them:

1. No mobile checkout

Gone are the days when most users were on laptops. Nearly 60% of internet users in the modern age use their smartphones to make online purchases. That means your mobile interface is more of a priority than ever, including your payment process or stripe checkout process. 

One of the easiest ways to fix this is through the use of a hosted payment page. It is also important to test your website on a mobile device to see how well it looks and how easily it is navigated on a smaller screen. 

2. No guest checkout

Not everyone who goes to your website wants to make an account. Some enjoy guest checkout because the process of filling out a form might take too long, and others might have security concerns. Whatever the reasoning might be, not allowing guest checkout might just turn them off from a purchase entirely. While having that important user data is important, it is still more important to prioritise profit. 

This is relatively easy to fix, as it involves incorporating a checkbox that allows users to skip your user data form. A hosted payment form is also a perfect thing to add. 

3. Too many clicks

Your website must take the fewest clicks possible from your landing page to your stripe checkout. This is the reason why Amazon has a 1-click checkout option, and why so many e-commerce websites have a “Buy Now!” button next to their “Add to cart.” The faster your users and customers can pay and get their order confirmed, the more likely you are to successfully sell them things. 

4. Surprise costs

One of the major reasons for abandoned carts on e-commerce websites is surprise costs. If your shipping and handling costs appear at the end of the payment process, it might prove dangerous for your e-commerce website. Any surprise costs might scare off potential customers, so it is important to give them an idea of the cost of their shipping and handling as they continue to shop.

Another good solution is to offer promotions of free shipping and handling once a certain purchase total has been achieved. 

Final thoughts

The user experience is one of the most important considerations in the design of a website. Your payment process is no exception to this. Even with all the information a customer has to provide, it must be as convenient as possible for them to make a purchase. This can improve your bottom line and elevate your profits. 

If you’re looking for a hosted payment page service, send us at Payment Page a message. We have the skills to make this easier for both you and your customers. 

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eCommerce

3 E-Commerce Payment Mistakes That Can Affect Your Sales

Ecommerce Website

While plenty of website traffic can translate to more sales, this is not always the case. Your SEO or PPC strategies can push all the users to your website, but without further consideration for its design, a website might underperform in terms of turning visitors into buyers. 

There is no such thing as a perfect system. It is impossible to convert every single visit into a purchase, but it is nevertheless important to aim for as high a conversion rate as possible. If you’ve got a great site design and plenty of interest for your product, though, what could be the issue? We’ve got one culprit you may want to consider: your payment page.

How quickly your customer converts into a purchase often depends on how many clicks it takes to get to your payment form. That being said, this article will talk about what else you can do on your business website and what mistakes you can avoid making that can expedite the process other than the obvious route of reducing clicks. Here are some of these strategies:

1. Not informing the customer of their checkout progress

We’ve spoken before about the importance of making sure your website is easy to navigate. This means making it as easy as possible for visitors to get from your landing page to your checkout page. Beyond the ease, though, you can take things a step further by showing them how far along they are in the process. 

Customers might find it tiring to be forced to endure all the steps needed to make online deliveries, such as inputting their address, filling in their contact and payment information, and so on. If they are made aware of how close they are to the finish line, though, they may be more inclined to complete the purchase. A progress bar also adds a layer of transparency that might just provide enough transparency to make them feel more comfortable. 

2. Not allowing guest checkout

The numerous website data breaches of the last decade resulted in billions and billions of accounts and various details being leaked to unscrupulous criminals on the internet, and as such, users are now more reluctant to hand over their details to just any website. 

Allowing your customers to check out items as a guest can help them feel more comfortable about their purchase. It addresses their security concerns and can expedite the process—especially since they don’t have to go through the extra step of making an account. 

3. Not disclosing delivery and other additional charges

Nothing turns off a buyer more than surprise charges. It is the reason why 7 out of 10 buyers abandon their shopping carts right before the final step. Even before your customers reach the payment page of your website, they should know exactly how much they’re paying for. 

Customers have to be made aware of any and all charges as early as possible, so that they don’t feel like they’ve been fooled into paying more. If possible, try to offer promotions that give your customers perks like free shipping or small gifts depending on how much they buy. 

In conclusion

The payment process is an important aspect of the customer experience. As such, it must avoid the previously mentioned mistakes. Avoiding these mistakes can allow you to offer your customers two things: transparency and security. These are just two of the most important things to think about when designing your website and payment page. 

If you need a payment page builder, send us at Payment Page a message. We have the expertise to make this process more convenient for your customers, turning those visits into purchases. 

Categories
Marketing Tutorials

A Guide to Designing a Payment Form Users Will Love

Online Ecommerce Checkout

In any online eCommerce site, the most important element of the site is the payment form. Without it, customers would not be able to checkout and complete their purchases, which is what any online business wants their site visitors to do. This is why investing time and resources into a payment page builder is crucial.

A hosted payment page can make a world of difference in improving your sales and bounce rates. While many business owners choose to simply put a PayPal link on their checkout page, they’re missing out on a big opportunity to generate better returns. Many customers fail to understand how PayPal works or don’t want to create an account, preferring to utilize other more familiar payment methods. 

The Trick To eCommerce Sales? Reduced Friction During Checkout

The general rule of thumb with eCommerce is that when people access the payment form, you will want them to have the fewest steps possible. This reduces the chances of them putting extra thought into their order and abandoning the cart. The more steps you place on your payment page, the less likely people are going to continue placing their orders. 

Here are some steps to reduce bounce rates and keep people from receiving friction when transacting with your business:

Explore Hosted Payment Pages

If you are spending your resources on getting people on your website, it doesn’t quite make sense to send them elsewhere when it is time to pay. This is why using payment forms like Stripe is amazing. Stripe offers amazing customizability and integration with your website. This payment form is best used because it is all done on your site’s domain, without bringing up external windows as PayPal would. 

It also looks much nicer than just slapping on a PayPal button, as the whole user interface can be customized to fit your business’ theme and needs. 

Multiple Payment Methods Are Always Welcome

In today’s world, people pay for their purchases using a variety of methods. If a business only has one kind of payment method available when it is time to checkout and their preferred one isn’t available, there’s a chance they will abandon their cart. To continue generating revenue and keeping sales at a high, be sure that payment methods are available, from credit cards to installment payments for more expensive items. 

Offer Checkouts Without Needing An Account

A good way to have a high bounce rate at checkout is to mandate people to create accounts to be able to check out. People do not appreciate having to take additional steps in order to buy something they are unsure about purchasing a second time. This makes it more likely that people will abandon their carts and leave you with fewer sales. 

By making the account creation suggested but not mandatory, you can ensure that people who want to just try out your products will think less about buying and go through with the purchase. 

Make The Whole Site Look And Feel Legitimate

Many people rely on the look and feel of a website, which includes everything from the homepage to the payment form. If you are investing in website design, it only makes sense to also invest in a payment page builder to make the checkout process give off a legitimate feel. With all the scammers on the internet, people are very skeptical about online purchases. Ensuring your website has a high-quality payment form will be a huge plus. 

Choose a good hosted payment page that has certifications for SSL encryption, as well as complying with the PCI SSC standards for maximum safety. 

Conclusion

A hosted payment page is integral in any online business website’s success. Having it well built and running smoothly will convert multiple leads into followers. By reducing your payment form’s friction rate, this will ensure better sales over time, as more steps entail more room for second thoughts. 

Payment Page aims to assist international businesses of any scale craft easy-to-use and highly customizable payment pages using apps like Stripe checkout. If you want a better way to run your business’ checkout pages, sign up for our services to be notified when we launch. 

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eCommerce

3 Payment Gateways for Australian Businesses

Payment Gateways

A well-designed, highly-optimized, and user-friendly website is critical when establishing a business. Still, when it comes to running an e-commerce store, your choice of a payment gateway can make or break your success.

A payment gateway describes different payment options that connect your customers to their specific credit card company – from PayPal, Stripe, 2Checkout, WorldPay, and many more. Having multiple modes of payment can provide a competitive advantage as it gives more options for your buyers.

Think of it as a digital truck that ships a customer’s payment from their digital wallet to yours in a prompt and highly secure manner.

One of the best ways to use payment gateways is through a hosted payment page where the user can enter their payment details in their local payment method of choice and complete their payment. To optimize your payment experience with a hosted payment page, you’ll just need to connect any one of the payment gateways below.

With that in mind, we list below some of the best payment gateways available for Australian online businesses:

1. eWay

If you’re in search of a one-stop-shop online payment solution, eWay proves to be the most long-standing, reliable gateways to-date in Australia. It features an innovative interface that is designed to create a seamless paying experience for you and your customers.

For one, eWay makes it possible to accept payments directly on your website. On the other hand, it also improves user experience by accepting payments from credit cards, debit cards, net banking, and mobile payments.

However, the biggest advantage of eWay is that it offers reasonable charges with a 1.9 percent plus 20c per transaction for Visa and Mastercard. There’s another 2.6 percent for other cards, making it an excellent multi-currency support system so long as your bank has a Multi-Currency Internet Merchant Facility (IMF). Fees are subject to change based on the payment gateways site and policies.

2. 2Checkout

One of the leading payment processors for online and mobile facing companies in Australia and many other parts of the world, 2Checkout is a reliable payment gateway that is easy to use and install on any website with the proper plugin or hosted service.

After setting up your merchant account and connecting their API to your website, you can immediately start accepting payments.

3. Stripe

One of the best payment gateway options of the bunch, this is quickly becoming one of the leading options in Australia and the rest of the world, despite being a relatively new kid on the block. One of its most significant advantages is that Stripe can support multi-currency payments and process credit cards from over 110 countries with or without recurring subscription payments. This provides a smooth checkout experience for any type of product or service, which can have a positive impact on your conversion rate.

Stripe has a number of international and local payment methods so you can offer a wide variety of options for your customers. These include:

  • Credit Cards
  • WeChat Pay
  • Alipay
  • BECS Direct Debit

The Bottom Line

When choosing the best payment method for your business in Australia, it’s best to consider how it affects your customers. Providing options that cater to your target audience is critical.

If you’re looking for a variety of different online payment methods that you can integrate into your website or create a new hosted payment site, Payment Page is your best option! We aim to make it easier for you to implement a beautiful payment page that integrates with all the payment gateways above, making it possible to receive global payment support in just a few clicks.

Payment Page, an innovative WordPress payment plugin, helps you create a customizable payment form in less than 60 seconds.

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