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Business

Why Multi-Currency Support Is Crucial for Businesses

As more and more people shift to online shopping, businesses strive to keep up with the demand and satisfy the market. Customers today are not confined to stores in their location; you can quickly develop a customer base and a following for your brand in another country. That is if your website has the right structures in place.

Customers are more likely to use credit cards in their transactions online, and they will be more eager to complete a sale if a website supports their preferred payment method, currency, and language. It is why you must have an e-commerce solution that offers multi-currency support.

The value of multi-currency support

Having multi-currency support enables you to provide payment options that your shoppers use locally. Customers in other nations usually have to pay in U.S. Dollars or Euros, which could deter them if they do not normally transact with these currencies.

Some payment solutions offer shoppers the ability to pay in Australian or Canadian Dollars, Swiss Francs, Danish Krone, British Pounds, Japanese Yen, and many others, on top of USD and Euros. Providing this to your customers also gives you additional benefits.

1. Supporting multiple currencies fosters customer loyalty

When you use multi-currency support, you help customers avoid the extra fees they incur from currency conversion. When they see these additional charges, it might cause them to issue a chargeback or request a refund. Transparent pricing will help you get repeat sales, and eliminating additional charges will make your products an attractive option.

Being consistent in your pricing will help you win the trust of your customers. A rounded number is more convincing; if your customers see 25.00 USD instead of 24.79, they are more likely to complete the sale.

2. Multi-currency support is convenient for both parties

Besides giving customers the ability to pay in various currencies, you also provide them with various payment methods. In countries like China, where WeChat Pay and Alipay are the most widely-used payment channels, this is invaluable. 

Multi-currency pricing is also convenient for the retailer. You won’t have to worry about complicating your store; a payment page builder lets you do this through a simple, intuitive interface.

3. Multi-currency solutions ensure purchase completion

Shopping cart abandonment goes hand-in-hand with customer retention. A multi-currency platform minimizes chargeback rates and refunds since they display and charge the same prices. Furthermore, customers will appreciate the effort you’re taking to show figures in their local currency.

You can also calculate currency exchange rates and account for market fluctuations by adding a buffer percentage for cross-sells. Doing this allows you to control sales in other countries and lets you secure your profit margin. It can also help you compute for discounts.

Conclusion

Your e-commerce platform will benefit from having a multi-currency display. However, you should vet your e-commerce partner properly. They should be able to support your business when it opens its doors to the international market and understand that companies have different requirements, which are informed by their target market and its location.


Make it easier for customers to transact with your business; use our WordPress plugin to create a hosted payment page. Customize your payment gateway and enable flexible, global payments on your website. Get in touch with us today to learn more!

Categories
Business

5 Benefits of Cashless Payments For Small Businesses – What to Know

There are many advantages to cashless payments, and in today’s society, it makes sense to accept as many cashless payment options as possible.

Small businesses, in particular, can benefit from the use of cashless payments. In this article, we will briefly discuss five notable benefits that you can enjoy by accepting cashless payments.

1. Faster Checkout Process

Compared to cashless payments, paying in cash takes more time not only for the customer but also the cashier during the checkout process. For the sake of efficiency, cashless payments are an obvious choice for a small to medium sized business. Additionally, when handling cash, there is always a chance of human error, which is minimized when accepting cashless payments.

When you go for cashless payments, such as credit cards, everything becomes faster and more efficient.

2. Better Financial Management

Say goodbye to managing cash and receipts. With cashless payments, you won’t have to spend time consolidating money at the end of the day or even making as many trips to the bank! With credit and debit card transactions, everything will automatically be reconciled and paid into your bank account within a few days.

Small business owners are always short on time. By streamlining your financial processes, you’ll be making time to dedicate to other aspects of your business/life.

You can also take advantage of accounting software to keep your finances updated in real-time. By going digital, you will have the ability to see your finances at the click of a button.

3. Reduce Theft

How many entrepreneur horror stories have you heard about cash getting snatched from business premises? Small businesses often don’t have a lot of money to dedicate to security, and cash payments will only leave them more vulnerable.

By accepting cashless payments, your business is less likely to be targeted for theft, which is the last thing any small business owner should have to deal with.

4. More Currencies

When you go for cashless payments, you will be able to accept more currencies, whether American dollars, British pounds,euros, or a variety of other options. This makes it possible for you to serve customers, no matter where they’re from or what currency they prefer to use. Some people are ready to buy, but if they don’t have the currency you accept, they’ll walk away without ever making a purchase. Cashless payments allow you to accept more currencies and make things easier for customers.

5. Wider Audience

Many people now own debit and credit cards, and with the changing times, these cards are being used for cashless payments due to their convenience. We can’t forget that using these cards reduces contact when paying for items, which is extremely important in the current climate.

Most consumers today want the option to pay with a debit or credit card. Giving them that chance allows you to attract a wider audience, which will put your business ahead of the competition.

Consider These Options

Cashless payments are the future, and making this option accessible to your customers will ensure as many people as possible use your small business’s products and services. Consider looking into a Stripe-integrated payment page builder that will make it easy for you to accept as many cashless payment options as possible. That way, you won’t be turning customers away.

Payment Page provides an easy solution for businesses to offer cashless payments to their customers. Get in touch to learn more about the extensive payment options you can unlock using our platform!