With opportunities for online growth becoming far more abundant, your business may have an easier time than you might think making your online presence profitable.
Amid all the tremendous changes that have been happening in the e-commerce marketplace, one strategy you can prioritize to ensure profitability is adding more payment options for your customers.
Why the number of payment options you offer matters
It is now more important to provide your consumers with as many payment options as you can. Methods such as Credit Cards, Apple Pay, Google Pay, and ACH, can provide your business with the necessary means to make your products or services much more available to your customers.
Although it may seem quite simplistic at first, undertaking this very task opens up a wide range of opportunities to conduct even more transactions. The main reason this simple approach works so well is that more and more customers seek convenience in their checkout experience.
By taking advantage of the opportunity to add more payment options to your checkout page, you can make the overall purchasing experience much more comfortable for customers, which is a big incentive in itself. To best understand how your business can capitalize on this technology, let’s go over three online payment options that you should consider:
Credit card processing
Among all the different payment options that online businesses can provide, credit card processing still holds its place as one of the most popular options that customers seek.
With the proper credit card processing system and a linked internet merchant account, you can customize your website with a payment option that allows customers to comfortably make payments in a matter of seconds. Fortunately, setting up a payment page doesn’t have to be a complicated process as today’s hosted payment page options—such as Payment Page—can handle the task for you without the need for you to set up an entire website!
If you’re the DIY kind of person, there’s also a free WordPress plugin to get started.
Automated Clearing House (ACH)
ACH payments are electronic payments that get processed through the Automated Clearing House network. A centralized system then serves as a middleman to facilitate the transfer of funds from one bank account to the intended destination.
Although ACH payments require more information to carry out a transaction—bank name, account number, ABA routing number, and the name of the account owner—this option is cheaper due to lower processing fees compared to traditional checks and credit cards. It’s easier to track, too, with electronic records automatically collected with every transaction.
Apple Pay and Google Pay
Contactless mobile payment systems like Apple Pay and Google Pay are gaining traction these days due to their speed and efficiency. There is no longer a need to slide a card at a point of sale (POS) terminal — all it takes is for the customer to hold their device near a payment terminal (an NFC reader) to complete the transaction. This type of payment option allows for quick and hassle-free transfers, improved efficiency, easy implementation, and enhanced security.
Thanks to modern online payment options, businesses now have a valuable opportunity to make their consumer experiences far more convenient than before. With the help of the right option in place, you’ll be able to see tremendous results in your UX and profit rates in no time!
Payment Page is a WordPress plugin and Website-as-a-Service that allows you to create a simple and easily customizable payment page with your own payment gateways, providing customers a more convenient experience of conducting transactions with your business on the internet. If you want to set up a beautifully designed payment page to accept customer payments, you can get started today. .