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How to Build Trust During Online Checkout

Brandon Ernst, Founder & CEO
Brandon Ernst, Founder & CEO
Website Security

Business is a never-ending tug of war—you have successfully encouraged your customers to add items into their cart, but understand that the battle is only half won. You will need to close the sale and ensure that no carts become abandoned. 

Ensuring that your products remain flowing and never stuck in the limbo is paramount to your business success, just as vital as lead generation and promotional strategies. You need to let your customers know that they’ll be getting value for money, and that your products will deliver above and beyond.

That said, here’s how to reduce cart abandonment and encourage solid trust:

1 – Make sure that you have SSL certificates on your site

A Secure Socket Layer (SSL) certification directly translates to a trustworthy brand. Displaying it on your online store certifies that you are indeed trustworthy and credible, letting them know that you value your customers’ online security. SSL certificates signify the protection of your clients’ valuable information through encryption and ensures that they are being handled securely. 

Customers are more likely to trust your brand if you have a visible SSL certificate. You may add visual cues to the field wherein they must place their credit information, such as security icons and borders. These let your customers know that you are using a secure method of transaction.

2 – Offer a reliable and 24/7 customer service

If customers are curious about certain aspects of your brand, they may have some inquiries and will attempt to reach out to you. They may do this through your contact number, social media pages, or your business’s e-mail address. It’s crucial that you attend to these inquiries as soon as possible and answer any questions clearly.

Customers are more likely to trust your brand if you give a clear and complete answer within a few minutes of asking, as customers may get impatient and lose interest if you keep them hanging for too long. Using a live chat feature on your website can help with this because it allows you to connect with your customers in real-time and provide them with the information they need. It also allows you to negotiate with your clients and easily make deals.

3 – Make sure that they experience personalized shopping

Thousands of other eCommerce entrepreneurs likely offer similar products and services, so how do you ensure that you standout? Building trust is the answer, and one crucial aspect of that is tailoring shopping experiences according to your customers’ preferences. By making the shopping journey fir to their unique tastes and expectations, you build trust unlike any other.

One of the best ways to do this is to allow your web pages to be translated to their native language. Offering diverse payment methods is also key, as this will unconsciously tell them that you care and are willing to go above and beyond. 

Building the Best Business with a Hosted Payment Page

To ensure that your carts get successfully checked out, invest in trust. In the landscape of eCommerce, your customers need to know that you are reliable and trustworthy, promising to deliver them the best products possible. One of the best ways to do that is through reliable customer service, SSL certificates that encourage security, and of course, a personalized shopping experience through diverse payment methods.

If you wish to invest in diverse Stripe checkout methods, Payment Page can help. We offer you a WordPress plugin to create a hosted payment page, allowing you to diversity your payment methods and accept payments from international clients. Building trust has never been easier—reach out to us for more information. 

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Brandon Ernst

Brandon Ernst

Brandon Ernst is the founder of Payment Page. He writes about eCommerce and other interesting topics in the WordPress space. You can follow his journey on Twitter.

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