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eCommerce

How Your Business Can Benefit From Subscription Pricing

Person Paying with Card Online

If you’re a fan of Internet streaming, you’re most likely already subscribed to Netflix or Spotify. As subscription-based services grow in popularity, more businesses incorporate recurring billing models to sustain growth, achieve higher revenues, and customer lifetime values (CLVs). If your company hasn’t yet considered the upsides of subscriptions, here are the top advantages of subscription-based pricing. 

1. It Attracts More Customers

The pay-once, use-forever model is no longer as lucrative as it once was. Ask any customer, and they’d likely rather pay $25 monthly than $500 upfront for the same product. Higher prices are psychological barriers to entry for your products. 

While consumers might pay a more considerable amount in the long run, they get immediate access to your services without worrying about the next payment for 30 days. Lower price points also benefit businesses in that they can fly under budget threshold radars, increasing the growth of monthly recurring revenue (MRR). 

2. It Provides Predictable Revenue

With a pay-once model, a poorly performing month can set you back tremendously, forcing you to recover investments by hunting for new customers. On the other hand, subscription-based business models allow decision-makers to predict monthly revenues more accurately. 

Foreseeable earnings ensure that you aren’t ordering more inventory than you need at any given time. Plus, billing automation can bridge gaps between billing cycles. 

3. It Increases Return on Acquisition Costs

Depending on your marketing strategy and conversion route, customer acquisition costs (CAC) will remain mostly similar to one-time payment schemes. However, CLV rises by reducing churn rates through positive ongoing client relationships. 

Instead of actively seeking new clients beyond what your resources can handle, you can leverage mounting assets for retention and customer management. 

4. It Helps You Earn More Through Cross-Selling

Having continuous contact with your client base opens up opportunities to market additional and complimentary services. Because customers have already engaged in a prior relationship with your business, they are more likely to be receptive to value-adding products. Allow customers to upgrade seamlessly through tiered or volume pricing. 

5. It Offers Proof of Concept

One-time payment systems make it challenging to offer trial periods or taster sessions. By adopting subscription-based methods, you can more effectively provide free versions of your product in the hopes of an upgrade to the full package. 

Even when a customer doesn’t sign up immediately after expiration, you’ll already have their contact information in your—virtual—back pocket. You can convince them to sign up later. 

Because your subscription product is always up-to-date, you reduce time-to-value for updates and new features—even during the trial period. 

Conclusion

For consumers on a budget, recurring payments are a godsend. Subscription pricing allows businesses to offer greater-value products that improve over time, emphasizing nurturing longer customer relationships. An apparent win-win circumstance for both business and consumer, scaling your business on a subscription-based model, can happen as quickly as you’d anticipate. 

To begin accepting subscription payments, link up with our team at Payment Page! Upon launch, you can equip your beautifully designed payment portal with attractive payment buttons for subscriptions your clients can’t wait to get their hands on! 

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eCommerce

Chargebacks: What Are They and How Can My Business Handle Them?

Online Checkout Illustration

Your business is running smoothly, sending out product after product. You finally begin reaping the benefits of years of hard work. All is well—until you receive yet another barrier to success: a chargeback. Chargebacks are one of the most detrimental occurrences to any business, and as an entrepreneur, you need to be wary about this especially in online platforms. 

When you allow chargebacks to get out of control, your business suffers huge losses not just in profit, but reputation. If you wish to operate in the most profitable way possible, you need to ensure that your chargeback history remains untarnished. 

To learn more about chargebacks and how to protect your business from their damaging effects, here is a quick guide to follow:

What are chargebacks?

Chargebacks are basically transactions that are disputed by the customers. Customers can dispute an item on their transaction reports or credit cards. When an item is successfully disputed, the seller can reverse the transaction and return the customer’s money.

Chargebacks are designed to protect customers from fraudulent transactions, but chargebacks can also be subject to abuse. Some customers relentlessly make use of chargebacks and cause losses to the company, which can especially hurt small businesses. Other times, clerical errors can also lead to chargebacks. These errors may seem inevitable, but there are ways for businesses to reduce the likelihood of having to deal with chargebacks.

How can I protect my business from chargebacks?

Given the detrimental costs associated with chargebacks, you need to ensure that your business remains protected from untoward chargebacks. Here’s what you can do:

1 – Ensure that your customer service remains topnotch

Your customers serve as your business’s source of life, so ensuring that they are satisfied with every aspect of your business is paramount to your survival. That said, ensure that they always have access to quality customer service. This includes making sure that return policies are clear during the transaction. Bear in mind that customers raising disputes are likely looking for solutions—most are prompted to initiate chargebacks due to unsatisfactory services. 

2 – Enlist the help of an Address Verification Service (AVS)

Address Verification Services (AVS) can work to reduce fraudulent transactions. An AVS can identify suspicious transactions by checking for discrepancies in a customer’s name and address used in the transaction. It compares the customer’s details with the given data at the credit card company. 

Should the AVS detect any discrepancy, it could be a sign for you to proceed with caution and ask for further information, or perhaps decline the transaction. If the information matches, however, it is likely that the transaction is valid. 

3 – Always ask for CVV/CVC codes

Chargebacks are heavily shrouded in fraud, so to ensure that your business does not fall victim to such practices, require your customers to input CVV/CVC codes. These pertain to the 3 digital security codes on the backside of credit cards, which is particularly important for online shopping. By doing so, you ensure that the person using the card is indeed the owner, and not someone who has stolen the account number. 

Keeping Your Business Secure

There’s no other way to place it—chargebacks can lead to major losses. If you own a relatively young business, this could lead to dire consequences, especially if you get caught in the chaos of fraudulent sellers. That said, you need to ensure that you protect not only revenue but your reputation. Make sure to keep this guide in mind when dealing with customers and remember that chargebacks are much better off prevented. 

If you wish to build a payment system that delivers and protects, Payment Page is the place to go. We offer you a WordPress plugin that creates a hosted payment page, integrated heavily with the ever-reliable Stripe. Build and protect your business by offering better payment options—reach out today. 

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eCommerce

4 Common Online Checkout Blunders and How to Avoid Them

Payment Online

With the majority of business now being conducted online, it is important for every business to have an online presence. While this does make things more convenient for the average consumer, this makes things far more competitive for businesses of all sizes, in all industries. 

For a business to have that competitive advantage online, it must achieve quite a few things. It must have a robust and recognizable brand, it must have good social media practices, and its website must provide a good experience for the user. In this article, we are going to talk about the user experience. In particular, we will go over how your payment process can affect it. 

To that end, here are 4 common mistakes online businesses make when designing their payment process, and the ways to fix them:

1. No mobile checkout

Gone are the days when most users were on laptops. Nearly 60% of internet users in the modern age use their smartphones to make online purchases. That means your mobile interface is more of a priority than ever, including your payment process or stripe checkout process. 

One of the easiest ways to fix this is through the use of a hosted payment page. It is also important to test your website on a mobile device to see how well it looks and how easily it is navigated on a smaller screen. 

2. No guest checkout

Not everyone who goes to your website wants to make an account. Some enjoy guest checkout because the process of filling out a form might take too long, and others might have security concerns. Whatever the reasoning might be, not allowing guest checkout might just turn them off from a purchase entirely. While having that important user data is important, it is still more important to prioritise profit. 

This is relatively easy to fix, as it involves incorporating a checkbox that allows users to skip your user data form. A hosted payment form is also a perfect thing to add. 

3. Too many clicks

Your website must take the fewest clicks possible from your landing page to your stripe checkout. This is the reason why Amazon has a 1-click checkout option, and why so many e-commerce websites have a “Buy Now!” button next to their “Add to cart.” The faster your users and customers can pay and get their order confirmed, the more likely you are to successfully sell them things. 

4. Surprise costs

One of the major reasons for abandoned carts on e-commerce websites is surprise costs. If your shipping and handling costs appear at the end of the payment process, it might prove dangerous for your e-commerce website. Any surprise costs might scare off potential customers, so it is important to give them an idea of the cost of their shipping and handling as they continue to shop.

Another good solution is to offer promotions of free shipping and handling once a certain purchase total has been achieved. 

Final thoughts

The user experience is one of the most important considerations in the design of a website. Your payment process is no exception to this. Even with all the information a customer has to provide, it must be as convenient as possible for them to make a purchase. This can improve your bottom line and elevate your profits. 

If you’re looking for a hosted payment page service, send us at Payment Page a message. We have the skills to make this easier for both you and your customers. 

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How Has COVID-19 Affected the Online Payment Industry?

Shopping on an Ecommerce Site

While the payment industry has experienced rapid positive changes over the years, the pandemic has made it necessary to adapt even faster. From the changes in consumer shopping habits and the drop in international trade, the payment industry faces many implications. One of the most obvious ways the coronavirus has impacted the payment industry is the increased demand for digital payment methods that the payment industry has to facilitate.

There are many other developments the payment industry has undergone as a result of the pandemic. Here are a few examples:

1. Consumer buying and paying habits have changed

There is an obvious in a consumer’s buying habit, from reducing in-store purchases to the increased need for sanitation products. Nevertheless, the most significant change here is the fact that the majority of all customers are opting to shop online. This also constitutes the fact that the method by which people pay has also changed.

No longer are people using cash to pay for their groceries, clothing, and other necessities. Even those going to stores in-person are opting for simpler and safer solutions, such as contactless payments using debit or credit cards and mobile wallet payments. This has caused many merchants who have not employed a contactless payment option to suffer greatly.

As a result, the need for POS (point of sale) systems like terminals has increased to facilitate this “new” way to pay. For the payment industry, this translates to an increased need for their services, allowing them to do great business despite the pandemic.

2. E-commerce has never been so popular

For many small and large businesses around the globe, in-store sales have been declining rapidly. The only way for many of these to survive is to provide their products and services through online means. Essentially, the movement to e-commerce has become a must if a business wants to continue operating.

The establishments that have already set up online payment solutions have reaped the benefits. With quick and easy online payment solutions implemented, customers can quickly pay for the things they need without handling physical money.

For those that have yet to implement online payment methods, the need for payment services providers has increased phenomenally. Besides the usual online payment solutions, additional services like financing options have allowed the payment industry to press on.

Put simply, with e-commerce gaining in popularity in the face of the pandemic, online payment solutions have been sought after by many. With their checkout processes facilitated by service providers, not only do they reduce the burden of handling payment, but they continue to keep their business alive through digital means.

Conclusion

As one can see, the pandemic has driven many businesses to go digital, whether in the form of contactless payment or offering an online store. Whether it is recurring payments, reduced fees, or contactless payment, all of these are new payment methods that many conventional businesses may have to implement. In effect, the payment industry has and still is facing rapid changes due to the coronavirus. The need for new payment methods has driven them to provide better software and other POS solutions to facilitate the changes, benefiting both the solution user and the solution provider.

Payment Page is a payment page builder driven to offer multiple payment solutions to make the consumer’s life easier. If you are looking for a solution to accept payments for your website, use our WordPress plugin to create a hosted payment page! Get in touch with us today.

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3 E-Commerce Payment Mistakes That Can Affect Your Sales

Ecommerce Website

While plenty of website traffic can translate to more sales, this is not always the case. Your SEO or PPC strategies can push all the users to your website, but without further consideration for its design, a website might underperform in terms of turning visitors into buyers. 

There is no such thing as a perfect system. It is impossible to convert every single visit into a purchase, but it is nevertheless important to aim for as high a conversion rate as possible. If you’ve got a great site design and plenty of interest for your product, though, what could be the issue? We’ve got one culprit you may want to consider: your payment page.

How quickly your customer converts into a purchase often depends on how many clicks it takes to get to your payment form. That being said, this article will talk about what else you can do on your business website and what mistakes you can avoid making that can expedite the process other than the obvious route of reducing clicks. Here are some of these strategies:

1. Not informing the customer of their checkout progress

We’ve spoken before about the importance of making sure your website is easy to navigate. This means making it as easy as possible for visitors to get from your landing page to your checkout page. Beyond the ease, though, you can take things a step further by showing them how far along they are in the process. 

Customers might find it tiring to be forced to endure all the steps needed to make online deliveries, such as inputting their address, filling in their contact and payment information, and so on. If they are made aware of how close they are to the finish line, though, they may be more inclined to complete the purchase. A progress bar also adds a layer of transparency that might just provide enough transparency to make them feel more comfortable. 

2. Not allowing guest checkout

The numerous website data breaches of the last decade resulted in billions and billions of accounts and various details being leaked to unscrupulous criminals on the internet, and as such, users are now more reluctant to hand over their details to just any website. 

Allowing your customers to check out items as a guest can help them feel more comfortable about their purchase. It addresses their security concerns and can expedite the process—especially since they don’t have to go through the extra step of making an account. 

3. Not disclosing delivery and other additional charges

Nothing turns off a buyer more than surprise charges. It is the reason why 7 out of 10 buyers abandon their shopping carts right before the final step. Even before your customers reach the payment page of your website, they should know exactly how much they’re paying for. 

Customers have to be made aware of any and all charges as early as possible, so that they don’t feel like they’ve been fooled into paying more. If possible, try to offer promotions that give your customers perks like free shipping or small gifts depending on how much they buy. 

In conclusion

The payment process is an important aspect of the customer experience. As such, it must avoid the previously mentioned mistakes. Avoiding these mistakes can allow you to offer your customers two things: transparency and security. These are just two of the most important things to think about when designing your website and payment page. 

If you need a payment page builder, send us at Payment Page a message. We have the expertise to make this process more convenient for your customers, turning those visits into purchases. 

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eCommerce

What Entrepreneurs Should Know About Credit Card Payments

Online Payment Gateway

One of the biggest factors to consider when running a business is how you’re going to receive payments for any products or services rendered. Without a proper method for receiving payments from your consumers, your business won’t be able to operate as efficiently and as safely as it could.

The best and most secure method of payment is arguably through the use of credit cards. Not only are they safe to use, but they’re also incredibly convenient for making purchases online or through e-commerce platforms. For users, it provides a way to shop without carrying cash—allowing for safer travels and hassle-free payments.

How To Accept Credit Card Payments

Setting up a method for your business to accept credit card payments is quite easy. All you’ll need is to partner with a platform that can handle such a transaction. There are currently three approaches to this: merchant accounts, payment service providers, and e-commerce platforms.

Merchant Account

Merchant accounts are one of the most basic and traditional approaches when it comes to  the credit card payment process, and generally for brick and mortar stores that accept in-person “swiped” transactions only. This involves creating an account with a merchant acquiring bank that will serve as an intermediary with a credit card company, giving a measure of stability and security for both merchant and credit card providers.

Once you’ve selected a credit card company to work with, you’ll have to search for a merchant acquiring bank to approve your new account. They require you to submit certain documents, among which are your business activities, banking information, tax returns, and payment model.

E-commerce platforms

E-commerce platforms, on the other hand, are for online businesses that plan to sell mainly through the internet or accept payments through their website or a marketplace. There are multiple approaches to this, but the gist is to either create an e-commerce platform in itself, to implement an e-commerce capability into an already existing website, or to sign up for a marketplace like Amazon. 

Before setting this up with a third party, you’ll need to provide your employee identification number (EIN) and banking information—so make sure to have those ready before taking this step.

If you create your own ecommerce platform, you’ll still need to have your own Payment Service Provider or Payment Gateway. 

Payment Service Provider (or Payment Gateway) 

Meanwhile, payment service providers, also known as Payment Gateways, are available for many online and physical stores. This is probably the quickest way of accepting credit card transactions without having to create a merchant account. Some of the more popular payment gateways  are PayPal, Square, and Stripe.

Setting up an account is incredibly easy and free, and often utilize a month-to-month flat-rate fee for their service or a percentage based fee for each transaction. 

Factors to Consider When Choosing

It is incredibly important to choose the right provider to keep your business on the right track. Remember that there are two major considerations to think of when choosing a method to accept credit card payments: the overall cost and the specific needs of your business.

The overall expenses change over time—while payment service providers charge a flat-rate either per month or per transaction, it is assuredly more costly in the long run than a merchant account. On the other hand, it’s highly flexible to help you accept online payments with ease, including subscriptions, which can unlock a sustainable revenue stream for your business.

It is important to consider the time it takes to set up the various payment methods, as some are much quicker to process and create than others. 

Get Started Today

Setting up a method to accept credit card payments is essential to make your business more accessible to a variety of customers. Always remember to take careful consideration when choosing the right payment service provider or payment gateway for your business, or you could end up using the wrong provider for your needs.

If you’re looking to accept credit card payments with a simple and beautiful form on your website, then Payment Page is for you. You can easily build a custom payment form to help your business achieve real results, and integrate any of the payment gateways mentioned above.

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eCommerce

5 Payment Options Your SMB Should Integrate in 2021

Mastercard Debit Card

As businesses continue to innovate and incorporate various forms of technology into their operations, there are now dozens of options by which customers can complete financial transactions with your business online. In this article, we’ll focus on 5 key methods for accepting payments in 2021.

Credit and Debit Cards

As of 2021, 80% of customers prefer to make transactions using a credit card and are, in fact, willing to spend 100% more on products and services when using one. How you go about accepting these types of payments will depend on what kind of business you operate. 

If you’re a brick-and-mortar business, you’ll need a merchant account and card reader to accept credit cards. Merchant accounts allow businesses to receive payments in various ways. 

If you run an ecommerce business, you’ll need a payment gateway to accept online credit and debit card transactions. This will encrypt all information submitted by customers on your payment page, ensuring that their details remain safe and confidential. You don’t want to take any chances with information security, so be sure you’re employing a payment gateway that is PCI (payment card industry) compliant. 

ACH Processing

Monitored by the Automated Clearing House (ACH) Association, this payment method allows customers to disclose their bank account details and routing numbers for online payments. ACH processing is a popular method of accepting subscription or recurring payments. 

It’s proven advantageous to many SMBs, as it comes with lower fees compared to those that accept credit or debit cards. It’s also far more secure than accepting monthly written checks. 

Finally, ACH processing can save your business a lot of time, as payments are automatically withdrawn once you enter the customer’s information into your system. Ultimately, this will improve your cash flow and create a more predictable revenue pattern. 

Stripe is a payment gateway that supports ACH payments of many kinds with a Plaid integration. 

Recurring Billing Subscriptions

To make the working relationship easier between you and your customers and facilitate payments for products and services of all kinds, you can provide your customers with the option to sign up for a subscription plan. Using their debit or credit card, they can make automatic monthly payments that are convenient for them and guarantee that your business is paid on time, providing you and your customers with peace of mind.

PayPal, Stripe, and Square

If you’re using PayPal, Stripe, or Square, you won’t need to set up a merchant account. However, which method you choose will depend on the type of business you run, so be sure to research features that best suit your operations. Of the three, PayPal is among the top 3 highest-ranking eWallets online. 

Contactless Payment Systems

A new trend in the U.S. is that you can now accept payments wirelessly by asking customers to wave their card or device over a POS system. Without the need to enter a PIN or even scan a card, contactless payment systems are becoming increasingly popular in places like the U.K. and Australia. 

As the U.S. has been slow to adopt the trend, your business can take advantage of how Visa and Mastercard are beginning to offer contactless cards to customers. Additionally, mobile wallet methods such as Android or Apple Pay are becoming increasingly popular with mobile users. 

Payment Solution

Implementing new payment methods onto your website can be complex and take up a valuable amount of time. If you’re a SMB and need to accept online payments, you can team up with us at Payment Page. With our payment page solution, you can start accepting online payments in just a few easy steps using any of the gateways or payment options mentioned above.

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4 Considerations When Choosing a Recurring Payment Processor

Payment Processing Website

When it comes to doing business on the internet, accepting recurring payments can sometimes be a complicated matter. Not all payment solutions provide this functionality, and setting up recurring payments on payment gateways that do offer support for recurring payments can be complex.

To help you in this matter, we’ve compiled a list of questions you should consider before committing to any specific recurring payment processor. These questions should help you in making the right decision.

1. Which payment options do you want to accept?

There are a wide range of different payment options available when it comes to online transactions, and the number of choices only continues to grow. Credit cards are perhaps the most common for recurring payments, but you might want to offer your customers more flexibility depending on their location, target market, and other factors.

Make sure you choose a payment gateway that works with your specific business, and ensure they’re a partner that can meet your full needs. By doing so, you can guarantee that you will continue to receive and process payments smoothly in the future.

2. How technically proficient are you with payment gateways?

Configuring a payment gateway can often be a technical process that involves many complex steps. Do you have the ability to navigate your way through APIs or API keys, plugins, or other methods of actually accepting payments on your website, or would you be willing to take the time needed to become familiar with setting all these types of requirements up?

Depending on your answer, you will need to find a solution that matches your own level of proficiency. After all, you can’t expect to manage a payment gateway properly if you don’t know how to operate or set it up.

3. How would you like customer disputes to be handled?

Customer disputes are extremely common in the world of online transactions, especially when it comes to recurring billing. You can expect to run into these issues on a regular basis regardless of the type of recurring payments business you have, which means that you need to be sure that you are thoroughly prepared.

Finding a payment solution that makes it convenient for customers to file a dispute, to have a mediator to resolve the issue, and for you to preserve your interests all at the same time is an important consideration. In doing so, you can be certain that your business continues to uphold its integrity and reputation to continue attracting customers.

4. What other systems should your payment solution integrate?

A payment gateway is by no means separate from all the other aspects of your business. In fact, the opposite is true, and most of the other infrastructure that sustains your operations can be linked to your payment gateway to automate your business operations.

From marketing automation to transactional emails, you will need to ensure that the different functions of your business can be integrated seamlessly with the choice you make so that you can manage everything effectively and efficiently.

What we can do for you

To make accepting online payments easy, we’ve partnered with Stripe and other payment gateways to ensure that all these concerns are addressed and to offer you a wide range of supported gateways with Payment Page. We offer a simple solution that makes it possible for you to receive recurring payments without hassle or headache, and we’d be more than happy to guide you through every step involved in setting things up.

If you’d like to learn more about Payment Page to pave the way for your business’s long-term growth, don’t hesitate to connect with us.

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eCommerce

4 Ways Payment Processing Services Make Collection More Efficient

Woman in red blazer paying using her Iphone

Small businesses should streamline the processes involved in receiving and disbursing funds.  The reason why many companies fail is simply because of unsustainable cash flow, therefore it is important that customers make their payments on time.

Late payments can prevent a company from carrying out a variety of actions, such as hiring new employees, paying salaries, investing in equipment, or providing a marketing budget for the month. Failure to pay any of these expenses can hinder the growth of a small company.

Fortunately, as a business owner, you can make the payment process more accessible to clients. Some clients are put off by convoluted systems, and it can help to make the process of paying easier for them. Finding the right payment system for your business is about knowing what options are available. Here are 4 things you should ask when considering payment processing services for your business.

1. Does it allow integration with existing platforms?

A number of payment processors team up with other companies to deliver their service. For example, Amazon Payments is a good option for small businesses. It integrates into your website and uses the payment information in customers’ Amazon.com accounts. This makes the process quicker from your customers’ point of view.

If your business uses Apple devices as a point-of-sale (POS) machine, you can use Apple Pay to accept payments from customers. This app uses touch ID confirmation, which makes transactions secure. It makes payments easier for people who use Apple devices to buy items online. Apple Pay also lets you transfer the funds to your bank account or make purchases for your business.

Google has its own payment service, Google Pay. It allows money transfers through a customer’s smartphone, through their browser or Gmail account. Google Pay does not share customer data with its partners; all information stays with Google and is protected with multiple layers of security. Considering a platform that already has existing integrations with other platforms can save you time, and it will make your customer’s buying experience much smoother and more convenient.

2. Does it offer customization options?

If you are after customizing the look and feel of your payment form, it’s important that a payment system can be designed so that it looks like a natural extension of your website. You should be able to customize things like checkout forms, confirmation emails, credit card statements, and other messages. Look for options like enabling in-app purchases, which will make mobile fulfillment services on your site effortless.

3. Does it need a merchant account?

For some business owners, especially those that are just starting, PayPal can be a safe option. It allows owners to accept payments without a merchant account, as well as generate and track invoices. Brick-and-mortar businesses can accept in-store payments and still have their transactions processed through PayPal. PayPal doesn’t require a business account, and you can accept payments as an individual.

4. Can it handle streamlined invoicing?

Beyond making payments more convenient, you can also generate invoices faster. Intuit partnered with QuickBooks, and allows you to get paid online from invoices generated through a number of ways.

Your customers can receive their billing through mail, e-mail, print-out, or fax, and pay through your merchant of choice. They can also view their billing history through a secure 24/7 Customer Account Center.

Key Takeaways

Making payments convenient will help you meet your internal financial deadlines while keeping your customers satisfied. Consider these service providers when deciding how to get payments for your goods and services. Even combining them into one Payment Page can be a great idea because you give your customers all the flexibility they need while organizing all your payment options into one website page.

For more information on how to build an efficient payment page, as well as insights on different online payment methods, visit Payment Page. All you need is one of the payment gateways or providers above and you can have a page set up for your business, giving you a seamless checkout experience for your customers.

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Hosted Payment Pages: An Entrepreneur’s Basic Guide

Online Checkout Illustration

Thanks to the advent of modern technology, the rise of eCommerce, and continuous development of online payment platforms, making a payment has never been so convenient.

No longer strictly limited to cash, today’s consumers can use a wide range of different methods to make a payment for almost anything and everything they need to get their hands on. Given the fact that the eCommerce market grows with every passing year and online shopping is bigger than ever, businesses are now urged to improve their payment experiences—and that means investing in hosted payment pages.

What are they?

Hosted payment pages are a type of feature that is integrated with payment gateways like Stripe in order to help a consumer make their purchase in a secure payment environment upon checkout. By taking the time to implement this feature, you’ll be able to provide your customers with an easy way to pay — all while making sure that they can pay with security in mind.

How does it work?

Hosted payment pages are website pages that are hosted online and allow consumers to make easy payments in the global or local payment method of their choice. As a business owner, you can sell anything ranging from services, products, or receive donations because payment pages work in a variety of situations.

Hosted payment pages are often linked to the main website platform of a business or marketing campaigns for different purposes. They’re strategically placed in order to quickly and securely finalize a transaction that any customer makes.

Payment pages can be built on your website (this is possible using our Payment Page WordPress plugin) and can also be provided in the form of a hosted service (like our Payment Page platform). They don’t have to be linked to any existing website or they can be the basis of an entirely new project since payment pages are totally customizable in any way of your choice.

Despite the underlying complexities that come with credit card processing and other global or local payment methods, hosted payment pages ease the process by having service providers called payment gateways take on the duties of compliance and PCI certification. Instead of having to risk running into problems by handling customer cards yourself or managing payments via alternative methods, you can let a payment processing partner handle your transactions on the hosted payment page. Payment pages are generally NOT payment gateways, so you can use your own payment gateway, like Stripe, to connect your payment page and accept payments in a beautiful payment page, with a simple payment form, customizable product or service layout and much more.

Why you should consider investing in a hosted payment page

If you’ve been doubling-down on your efforts to take your business’s online operations to the next level, here are multiple reasons you should invest in a hosted payment page for your site:

A greater level of trust

In any kind of transaction—regardless of whether it’s for a product or service—it goes without saying that trust can go a long way in securing a deal. This is exactly what makes hosted payment pages so effective. As a slight nudge in the right direction, the page itself essentially acts as a form of reassurance that your customers can bank on and use as a final justification for their purchase. When customized properly with the right reassurances – secure payment badge, logo, business info, and product/service details – you will have all the trust you need to close the transaction.

A wider range of payment methods

Thanks to the universality of a standard hosted payment page, it’s safe to say that it can help your business broaden its service capabilities by allowing your website to take on more payment methods. By integrating more diverse payment methods, you’ll be able to open up your website to more sales opportunities while improving the overall customer experience.

Ease of checkout

As a business selling goods or services, it’s important to make the checkout process feel effortless. When a customer is trying to purchase a product or service, the last thing they want to deal with is jumping through hoops trying to give you their money. The beauty of hosted payment systems is that it truly does make the transaction from customer to provider smoother than ever before.

Customizable payment options

Whether you’re selling a product, service, or receiving a donation of any kind, you can set up your payment page to receive one-time payments or recurring subscription payments on a daily, weekly, or monthly, bi-annual, or annual basis. Having a payment page gives you full flexibility. You just need to set up the payment page to collect the right information from the customer.

Conclusion

With the help of a hosted payment page, you’ll be able to maximize your website’s ability to provide a safe, trustworthy environment for your customers when they make their purchases—all while maximizing the power of Stripe and other payment gateways.

Payment Page is a payment page builder integrated with Stripe and other gateways that can help any business accept payments from all over the world. Get in touch with us today to see how we can help your business get started!

Payment Page, an innovative WordPress payment plugin, helps you create a customizable payment form in less than 60 seconds.

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